--- title: "Bosch vs Samsung: Which is searched more?" description: "Is Bosch or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Induction cooktop brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/induction-cooktop-brands/compare/bosch-vs-samsung" publisher: "Brandwave" --- # Bosch vs Samsung: Which is searched more? Is Bosch or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Induction cooktop brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bosch and Samsung - **Competitive set**: Induction cooktop brands - **Market**: Global - **Month measured**: Sep 2026 - **Bosch Share of Search**: 43.9% - **Samsung Share of Search**: 6.7% ## Is Bosch or Samsung more popular in search? - In September 2026, Bosch had more branded searches than Samsung among induction cooktop brands worldwide. Bosch had about 26,200 branded searches, while Samsung had 4,000. Bosch made up 43.9% of all induction cooktop brand searches we track, and Samsung accounted for 6.7%. - Bosch was ahead of Samsung in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bosch’s share of searches among induction cooktop brands worldwide moved from 40.4% to 43.9%, and its estimated monthly branded searches moved from 28K to 26.2K. - Across the 12 months ending September 2026, Samsung’s share of searches among induction cooktop brands worldwide moved from 9.4% to 6.7%, and its estimated monthly branded searches moved from 6.5K to 4K. ## Top induction cooktop brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Samsung was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Bosch was listed before Samsung in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bosch | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | GE Profile | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | LG | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Miele | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Samsung | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | KitchenAid | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Electrolux | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Breville | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Fisher & Paykel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about induction cooktop brands - Asked ChatGPT "Which induction cooktop brand should I buy?": 1. Bosch, 2. GE Profile, 3. LG - Asked ChatGPT "What are the best induction cooktop brands?": 1. Bosch, 2. GE Profile, 3. Miele, 4. KitchenAid, 5. LG - Asked ChatGPT "What's the best induction cooktop brand for everyday cooking?": 1. Bosch, 2. LG, 3. Miele, 4. GE Profile - Searched Google, AI Overview "induction cooktop": 1. Samsung, 2. Bosch, 3. GE Profile - Searched Google, AI Overview "portable induction cooktop": 1. Breville Not named in any answer: Electrolux and Fisher & Paykel. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for induction cooktop brands worldwide in September 2026? - In September 2026, Samsung lost share of searches among induction cooktop brands worldwide, from 7.4% to 6.7%. - In September 2026, Bosch lost share of searches among induction cooktop brands worldwide, from 44.6% to 43.9%. ## Month by month | Month | Bosch estimated searches | Bosch Share of Search | Bosch rank | Samsung estimated searches | Samsung Share of Search | Samsung rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 28K | 40.4% | 1 | 6.5K | 9.4% | 4 | | Nov 2025 | 28K | 39.4% | 1 | 6.5K | 9.1% | 4 | | Dec 2025 | 26.2K | 38.2% | 1 | 5.5K | 8% | 4 | | Jan 2026 | 28K | 37.7% | 1 | 6K | 8.1% | 4 | | Feb 2026 | 30.3K | 44% | 1 | 4.8K | 7% | 4 | | Mar 2026 | 311K | 85.4% | 1 | 7.8K | 2.1% | 5 | | Apr 2026 | 57.6K | 53.3% | 1 | 11.8K | 10.9% | 3 | | May 2026 | 48.6K | 55.9% | 1 | 4.8K | 5.5% | 4 | | Jun 2026 | 24.7K | 40.1% | 1 | 4.5K | 7.3% | 4 | | Jul 2026 | 33.7K | 47.3% | 1 | 7K | 9.8% | 4 | | Aug 2026 | 28.8K | 44.6% | 1 | 4.8K | 7.4% | 4 | | Sep 2026 | 26.2K | 43.9% | 1 | 4K | 6.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Bosch’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bosch**: Measured on the search terms “bosch induction cooktop”, “bosch induction hob”, “bosch induction oven” and “bosch induction stove”, summed into one figure. - **Samsung**: Measured on the search terms “samsung induction cooktop” and “samsung induction hob”, summed into one figure. - [Bosch profile](/demand/global-en/brands/bosch) - [Samsung profile](/demand/global-en/brands/samsung) - [All induction cooktop brands worldwide](/demand/global-en/categories/induction-cooktop-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bosch or Samsung more popular in search? In September 2026, Bosch had more branded searches than Samsung among induction cooktop brands worldwide. Bosch had about 26,200 branded searches, while Samsung had 4,000. Bosch made up 43.9% of all induction cooktop brand searches we track, and Samsung accounted for 6.7%. ## Cite this page Brandwave. "Bosch vs Samsung: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/induction-cooktop-brands/compare/bosch-vs-samsung This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/induction-cooktop-brands/compare/bosch-vs-samsung. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.