--- title: "Adidas vs Mizuno: Which is searched more?" description: "Is Adidas or Mizuno more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Indoor soccer shoes brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/indoor-soccer-shoes-brands/compare/adidas-vs-mizuno" publisher: "Brandwave" --- # Adidas vs Mizuno: Which is searched more? Is Adidas or Mizuno more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Indoor soccer shoes brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adidas and Mizuno - **Competitive set**: Indoor soccer shoes brands - **Market**: Global - **Month measured**: Sep 2026 - **Adidas Share of Search**: 38.2% - **Mizuno Share of Search**: 2.1% ## Is Adidas or Mizuno more popular in search? - In September 2026, Adidas had more branded searches than Mizuno among indoor soccer shoes brands worldwide. Adidas had about 21.8 million branded searches, while Mizuno had 1.2 million. Adidas made up 38.2% of all indoor soccer shoes brand searches we track, and Mizuno accounted for 2.1%. - Adidas was ahead of Mizuno in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Adidas’ share of searches among indoor soccer shoes brands worldwide moved from 39.6% to 38.2%, and its estimated monthly branded searches moved from 23.3M to 21.8M. - Across the 12 months ending September 2026, Mizuno’s share of searches among indoor soccer shoes brands worldwide held steady at 2.1%, and its estimated monthly branded searches held steady at 1.2M. ## Top indoor soccer shoes brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Adidas appeared in all four answers. Mizuno was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Adidas was listed before Mizuno in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Joma | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Adidas | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Nike | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Mizuno | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Puma | 5th | 2 of 3 | 1 of 1 | 3 of 4 | ## Every AI answer about indoor soccer shoes brands - Asked ChatGPT "Which indoor soccer shoes brand should I buy?": 1. Adidas, 2. Joma, 3. Nike, 4. Puma - Asked ChatGPT "What are the best indoor soccer shoes brands?": 1. Joma, 2. Nike, 3. Adidas, 4. Mizuno, 5. Puma - Asked ChatGPT "What's the best indoor soccer shoes brand for indoor court play?": 1. Joma, 2. Nike, 3. Adidas, 4. Mizuno - Searched Google, AI Overview "indoor football shoes": 1. Puma, 2. Adidas, 3. Nike Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for indoor soccer shoes brands worldwide in September 2026? - In September 2026, Nike overtook Adidas to become the leader among indoor soccer shoes brands worldwide, with 42.6% of the searches. - In September 2026, Adidas lost share of searches among indoor soccer shoes brands worldwide, from 41.1% to 38.2%. ## Month by month | Month | Adidas estimated searches | Adidas Share of Search | Adidas rank | Mizuno estimated searches | Mizuno Share of Search | Mizuno rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 23.3M | 39.6% | 2 | 1.2M | 2.1% | 4 | | Nov 2025 | 32.6M | 40.3% | 2 | 1.2M | 1.5% | 4 | | Dec 2025 | 27.4M | 39.5% | 2 | 1.2M | 1.8% | 4 | | Jan 2026 | 22.1M | 35.6% | 2 | 1.2M | 2% | 4 | | Feb 2026 | 21.8M | 38.8% | 2 | 1M | 1.8% | 4 | | Mar 2026 | 27.5M | 39.2% | 2 | 1.2M | 1.7% | 4 | | Apr 2026 | 23M | 38.4% | 2 | 1M | 1.7% | 4 | | May 2026 | 26.6M | 39% | 1 | 1.2M | 1.8% | 4 | | Jun 2026 | 25.2M | 42% | 1 | 1M | 1.7% | 4 | | Jul 2026 | 26M | 42.3% | 1 | 1M | 1.6% | 4 | | Aug 2026 | 26.5M | 41.1% | 1 | 1.2M | 1.9% | 4 | | Sep 2026 | 21.8M | 38.2% | 2 | 1.2M | 2.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Adidas’ and Mizuno’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adidas**: Measured on the search terms “adidas”, “adidas campus”, “adidas samba” and “adidas spezial”, summed into one figure. - **Mizuno**: Measured on the search term “mizuno”. - [Adidas profile](/demand/global-en/brands/adidas) - [Mizuno profile](/demand/global-en/brands/mizuno) - [All indoor soccer shoes brands worldwide](/demand/global-en/categories/indoor-soccer-shoes-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adidas or Mizuno more popular in search? In September 2026, Adidas had more branded searches than Mizuno among indoor soccer shoes brands worldwide. Adidas had about 21.8 million branded searches, while Mizuno had 1.2 million. Adidas made up 38.2% of all indoor soccer shoes brand searches we track, and Mizuno accounted for 2.1%. ## Cite this page Brandwave. "Adidas vs Mizuno: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/indoor-soccer-shoes-brands/compare/adidas-vs-mizuno This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/indoor-soccer-shoes-brands/compare/adidas-vs-mizuno. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.