--- title: "Indoor cycling trainer brands: Which brands are most popular in search?" description: "Compare brands that offer indoor bicycle trainers. Share of Search among Zwift, Wahoo, Tacx, Elite and JetBlack, the indoor cycling trainer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/indoor-cycling-trainer-brands" publisher: "Brandwave" --- # Indoor cycling trainer brands: Which brands are most popular in search? Compare brands that offer indoor bicycle trainers. Share of Search among Zwift, Wahoo, Tacx, Elite and JetBlack, the indoor cycling trainer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Indoor cycling trainer brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Zwift, 73.6% ## Which brand is most popular in search among indoor cycling trainer brands worldwide? - In August 2026, Zwift was the most searched among indoor cycling trainer brands worldwide, with an estimated 389K branded searches and 73.6% estimated Share of Search within this set. - Wahoo is in 2nd place, 57.3 percentage points behind at 16.4% Share of Search. - Across the 11 months ending August 2026, Zwift’s estimated Share of Search among indoor cycling trainer brands worldwide increased from 71.8% to 73.6%. - Across the 11 months ending August 2026, Wahoo’s estimated Share of Search among indoor cycling trainer brands worldwide increased from 13.4% to 16.4%. - Across the 11 months ending August 2026, Tacx’s estimated Share of Search among indoor cycling trainer brands worldwide decreased from 8.6% to 6%. - Across the 11 months ending August 2026, Elite’s estimated Share of Search among indoor cycling trainer brands worldwide decreased from 3.2% to 2.3%. - Across the 11 months ending August 2026, JetBlack’s estimated Share of Search among indoor cycling trainer brands worldwide decreased from 3% to 1.7%. - Across the 11 months ending August 2026, Zwift’s estimated Share of Search among indoor cycling trainer brands worldwide peaked at 76.6% in February 2026 and was lowest at 70.6% in June 2026. - Across the 11 months ending August 2026, Wahoo’s estimated Share of Search among indoor cycling trainer brands worldwide peaked at 18.3% in June 2026 and was lowest at 12.3% in January 2026. - Across the 11 months ending August 2026, Tacx’s estimated Share of Search among indoor cycling trainer brands worldwide peaked at 8.6% in October 2025 and was lowest at 5.9% in July 2026. - Across the 11 months ending August 2026, Elite’s estimated Share of Search among indoor cycling trainer brands worldwide peaked at 3.2% in October 2025 and was lowest at 2.2% in July 2026. - Across the 11 months ending August 2026, JetBlack’s estimated Share of Search among indoor cycling trainer brands worldwide peaked at 3.1% in November 2025 and was lowest at 1.5% in May 2026. ## Compare search popularity between leading brands - [Zwift vs Wahoo: compare search popularity](/demand/global-en/compare/wahoo-vs-zwift): 73.6% against 16.4% Share of Search. - [Zwift vs Tacx: compare search popularity](/demand/global-en/compare/tacx-vs-zwift): 73.6% against 6% Share of Search. - [Zwift vs Elite: compare search popularity](/demand/global-en/compare/elite-cycling-vs-zwift): 73.6% against 2.3% Share of Search. - [Wahoo vs Tacx: compare search popularity](/demand/global-en/compare/tacx-vs-wahoo): 16.4% against 6% Share of Search. - [Wahoo vs Elite: compare search popularity](/demand/global-en/compare/elite-cycling-vs-wahoo): 16.4% against 2.3% Share of Search. - [Tacx vs Elite: compare search popularity](/demand/global-en/compare/elite-cycling-vs-tacx): 6% against 2.3% Share of Search. ## How did search popularity change for indoor cycling trainer brands worldwide in August 2026? - In August 2026, Zwift gained estimated Share of Search among indoor cycling trainer brands worldwide, from 72.9% to 73.6%. - In August 2026, Wahoo lost estimated Share of Search among indoor cycling trainer brands worldwide, from 17.3% to 16.4%. - Estimated monthly branded searches for JetBlack worldwide fell 62% over 11 measured months, from 23.2K to 8.8K in August 2026. - Estimated monthly branded searches for Tacx worldwide fell 52.5% over 11 measured months, from 67.2K to 31.9K in August 2026. - Estimated monthly branded searches for Elite worldwide fell 52.3% over 11 measured months, from 25.1K to 12K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Zwift | 73.6% | 389K | +26.0% | Zwift | | 2 | Wahoo | 16.4% | 86.4K | +17.7% | Wahoo | | 3 | Tacx | 6% | 31.9K | +26.6% | Garmin | | 4 | Elite | 2.3% | 12K | +30.0% | Elite | | 5 | JetBlack | 1.7% | 8.8K | +22.6% | JetBlack | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Zwift | 561K | 71.8% | 1 | | Oct 2025 | Wahoo | 104K | 13.4% | 2 | | Oct 2025 | Tacx | 67.2K | 8.6% | 3 | | Oct 2025 | Elite | 25.1K | 3.2% | 4 | | Oct 2025 | JetBlack | 23.2K | 3% | 5 | | Nov 2025 | Zwift | 681K | 73.3% | 1 | | Nov 2025 | Wahoo | 123K | 13.3% | 2 | | Nov 2025 | Tacx | 71.1K | 7.7% | 3 | | Nov 2025 | JetBlack | 28.4K | 3.1% | 4 | | Nov 2025 | Elite | 25.1K | 2.7% | 5 | | Dec 2025 | Zwift | 545K | 73.9% | 1 | | Dec 2025 | Wahoo | 104K | 14% | 2 | | Dec 2025 | Tacx | 55.4K | 7.5% | 3 | | Dec 2025 | Elite | 18.1K | 2.5% | 4 | | Dec 2025 | JetBlack | 15.7K | 2.1% | 5 | | Jan 2026 | Zwift | 645K | 76.3% | 1 | | Jan 2026 | Wahoo | 104K | 12.3% | 2 | | Jan 2026 | Tacx | 58.7K | 6.9% | 3 | | Jan 2026 | Elite | 22.1K | 2.6% | 4 | | Jan 2026 | JetBlack | 15.8K | 1.9% | 5 | | Feb 2026 | Zwift | 430K | 76.6% | 1 | | Feb 2026 | Wahoo | 70.8K | 12.6% | 2 | | Feb 2026 | Tacx | 37.3K | 6.7% | 3 | | Feb 2026 | Elite | 14.1K | 2.5% | 4 | | Feb 2026 | JetBlack | 8.8K | 1.6% | 5 | | Mar 2026 | Zwift | 361K | 75.5% | 1 | | Mar 2026 | Wahoo | 68.5K | 14.3% | 2 | | Mar 2026 | Tacx | 30.4K | 6.4% | 3 | | Mar 2026 | Elite | 10.9K | 2.3% | 4 | | Mar 2026 | JetBlack | 7.3K | 1.5% | 5 | | Apr 2026 | Zwift | 289K | 71.2% | 1 | | Apr 2026 | Wahoo | 72.9K | 17.9% | 2 | | Apr 2026 | Tacx | 29K | 7.1% | 3 | | Apr 2026 | Elite | 9.2K | 2.3% | 4 | | Apr 2026 | JetBlack | 6K | 1.5% | 5 | | May 2026 | Zwift | 296K | 72.4% | 1 | | May 2026 | Wahoo | 72.9K | 17.8% | 2 | | May 2026 | Tacx | 24.9K | 6.1% | 3 | | May 2026 | Elite | 9.2K | 2.2% | 4 | | May 2026 | JetBlack | 6K | 1.5% | 5 | | Jun 2026 | Zwift | 244K | 70.6% | 1 | | Jun 2026 | Wahoo | 63.3K | 18.3% | 2 | | Jun 2026 | Tacx | 24.6K | 7.1% | 3 | | Jun 2026 | Elite | 7.8K | 2.2% | 4 | | Jun 2026 | JetBlack | 6K | 1.7% | 5 | | Jul 2026 | Zwift | 309K | 72.9% | 1 | | Jul 2026 | Wahoo | 73.4K | 17.3% | 2 | | Jul 2026 | Tacx | 25.2K | 5.9% | 3 | | Jul 2026 | Elite | 9.2K | 2.2% | 4 | | Jul 2026 | JetBlack | 7.2K | 1.7% | 5 | | Aug 2026 | Zwift | 389K | 73.6% | 1 | | Aug 2026 | Wahoo | 86.4K | 16.4% | 2 | | Aug 2026 | Tacx | 31.9K | 6% | 3 | | Aug 2026 | Elite | 12K | 2.3% | 4 | | Aug 2026 | JetBlack | 8.8K | 1.7% | 5 | | Sep 2026 | Elite | — | — | — | | Sep 2026 | JetBlack | — | — | — | | Sep 2026 | Tacx | — | — | — | | Sep 2026 | Wahoo | — | — | — | | Sep 2026 | Zwift | — | — | — | ## What is being compared - **Elite**: Measured on the search terms “elite cycling trainer”, “elite direto”, “elite suito”, “elite trainer” and “elite-it com”, summed into one figure. - **JetBlack**: Measured on the search terms “jetblack cycling trainer”, “jetblack victory” and “jetblackcycling com”, summed into one figure. - **Tacx**: Measured on the search terms “cycling trainer tacx”, “tacx”, “tacx flux” and “tacx neo”, summed into one figure. - **Wahoo**: Measured on the search terms “cycling computer wahoo”, “cycling trainer wahoo”, “wahoo elemnt”, “wahoo kickr” and “wahoofitness com”, summed into one figure. - **Zwift**: Measured on the search terms “zwift”, “zwift com”, “zwift ride” and “zwift trainer”, summed into one figure. - [Elite](/demand/global-en/brands/elite-cycling) - [JetBlack](/demand/global-en/brands/jetblack-cycling) - [Tacx](/demand/global-en/brands/tacx) - [Wahoo](/demand/global-en/brands/wahoo) - [Zwift](/demand/global-en/brands/zwift) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among indoor cycling trainer brands worldwide? In August 2026, Zwift was the most searched among indoor cycling trainer brands worldwide, with an estimated 389K branded searches and 73.6% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Indoor cycling trainer brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/indoor-cycling-trainer-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/indoor-cycling-trainer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.