--- title: "Incontinence brands: Which are searched most?" description: "Compare the incontinence and bladder leak brands people buy. Share of Search among Depend, TENA and Poise, the incontinence brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/incontinence-brands" publisher: "Brandwave" --- # Incontinence brands: Which are searched most? Compare the incontinence and bladder leak brands people buy. Share of Search among Depend, TENA and Poise, the incontinence brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Incontinence brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Depend, 37.5% ## Which brand is most popular in search among incontinence brands worldwide? - Depend and TENA share the highest estimated Share of Search among incontinence brands worldwide, at 37.5% in September 2026. - Across the 12 months ending September 2026, Depend’s estimated Share of Search among incontinence brands worldwide increased from 34.7% to 37.5%. - Across the 12 months ending September 2026, TENA’s estimated Share of Search among incontinence brands worldwide decreased from 42.2% to 37.5%. - Across the 12 months ending September 2026, Poise’s estimated Share of Search among incontinence brands worldwide increased from 23.1% to 25%. - Across the 12 months ending September 2026, Depend’s estimated Share of Search among incontinence brands worldwide peaked at 39.2% in February 2026 and was lowest at 33.3% in January 2026. - Across the 12 months ending September 2026, TENA’s estimated Share of Search among incontinence brands worldwide peaked at 44% in August 2026 and was lowest at 33.3% in January 2026. - Across the 12 months ending September 2026, Poise’s estimated Share of Search among incontinence brands worldwide peaked at 33.3% in January 2026 and was lowest at 19.8% in August 2026. - Across the 12 months ending September 2026, Depend rose from 2nd to 1st among incontinence brands worldwide. - Across the 12 months ending September 2026, TENA fell from 1st to 2nd among incontinence brands worldwide. ## Compare search popularity between leading brands - [Depend vs TENA: compare search popularity](/demand/global-en/compare/depend-vs-tena): 37.5% Share of Search each. - [Depend vs Poise: compare search popularity](/demand/global-en/compare/depend-vs-poise): 37.5% against 25% Share of Search. - [TENA vs Poise: compare search popularity](/demand/global-en/compare/poise-vs-tena): 37.5% against 25% Share of Search. ## How did search popularity change for incontinence brands worldwide in September 2026? - In September 2026, Depend overtook TENA to become the leader among incontinence brands worldwide, with 37.5% estimated Share of Search. - In September 2026, Poise gained estimated Share of Search among incontinence brands worldwide, from 19.8% to 25%. - In September 2026, TENA lost estimated Share of Search among incontinence brands worldwide, from 44% to 37.5%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Depend | 37.5% | 165K | 0.0% | Depend | | 2 | TENA | 37.5% | 165K | -17.9% | TENA | | 3 | Poise | 25% | 110K | +21.5% | Poise | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | TENA | 201K | 42.2% | 1 | | Oct 2025 | Depend | 165K | 34.7% | 2 | | Oct 2025 | Poise | 110K | 23.1% | 3 | | Nov 2025 | TENA | 201K | 42.2% | 1 | | Nov 2025 | Depend | 165K | 34.7% | 2 | | Nov 2025 | Poise | 110K | 23.1% | 3 | | Dec 2025 | Depend | 165K | 37.5% | 1 | | Dec 2025 | TENA | 165K | 37.5% | 2 | | Dec 2025 | Poise | 110K | 25% | 3 | | Jan 2026 | Depend | 165K | 33.3% | 1 | | Jan 2026 | Poise | 165K | 33.3% | 2 | | Jan 2026 | TENA | 165K | 33.3% | 3 | | Feb 2026 | Depend | 165K | 39.2% | 1 | | Feb 2026 | TENA | 165K | 39.2% | 2 | | Feb 2026 | Poise | 90.5K | 21.5% | 3 | | Mar 2026 | Depend | 165K | 37.5% | 1 | | Mar 2026 | TENA | 165K | 37.5% | 2 | | Mar 2026 | Poise | 110K | 25% | 3 | | Apr 2026 | Depend | 165K | 39.2% | 1 | | Apr 2026 | TENA | 165K | 39.2% | 2 | | Apr 2026 | Poise | 90.5K | 21.5% | 3 | | May 2026 | Depend | 165K | 39.2% | 1 | | May 2026 | TENA | 165K | 39.2% | 2 | | May 2026 | Poise | 90.5K | 21.5% | 3 | | Jun 2026 | Depend | 165K | 39.2% | 1 | | Jun 2026 | TENA | 165K | 39.2% | 2 | | Jun 2026 | Poise | 90.5K | 21.5% | 3 | | Jul 2026 | Depend | 165K | 39.2% | 1 | | Jul 2026 | TENA | 165K | 39.2% | 2 | | Jul 2026 | Poise | 90.5K | 21.5% | 3 | | Aug 2026 | TENA | 201K | 44% | 1 | | Aug 2026 | Depend | 165K | 36.1% | 2 | | Aug 2026 | Poise | 90.5K | 19.8% | 3 | | Sep 2026 | Depend | 165K | 37.5% | 1 | | Sep 2026 | TENA | 165K | 37.5% | 2 | | Sep 2026 | Poise | 110K | 25% | 3 | ## What is being compared - **Depend**: Measured on the search term “depend”. - **Poise**: Measured on the search term “poise”. - **TENA**: Measured on the search term “tena”. - [Depend](/demand/global-en/brands/depend) - [Poise](/demand/global-en/brands/poise) - [TENA](/demand/global-en/brands/tena) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among incontinence brands worldwide? Depend and TENA share the highest estimated Share of Search among incontinence brands worldwide, at 37.5% in September 2026. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Incontinence brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/incontinence-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/incontinence-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.