--- title: "Incident management platforms: Which brands are most popular in search?" description: "Compare services and tools used to coordinate responses to service incidents. Share of Search among PagerDuty, Rootly, incident.io, FireHydrant and Squadcast, the incident management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/incident-management-platforms" publisher: "Brandwave" --- # Incident management platforms: Which brands are most popular in search? Compare services and tools used to coordinate responses to service incidents. Share of Search among PagerDuty, Rootly, incident.io, FireHydrant and Squadcast, the incident management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Incident management platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: PagerDuty, 81.3% ## Which brand is most popular in search among incident management platforms worldwide? - In August 2026, PagerDuty was the most searched among incident management platforms worldwide, with an estimated 67.5K branded searches and 81.3% estimated Share of Search within this set. - Rootly is in 2nd place, 70.9 percentage points behind at 10.4% Share of Search. - Across the 11 months ending August 2026, PagerDuty’s estimated Share of Search among incident management platforms worldwide increased from 78.5% to 81.3%. - Across the 11 months ending August 2026, Rootly’s estimated Share of Search among incident management platforms worldwide increased from 9.1% to 10.4%. - Across the 11 months ending August 2026, incident.io’s estimated Share of Search among incident management platforms worldwide decreased from 12.1% to 8.2%. - Across the 11 months ending August 2026, PagerDuty’s estimated Share of Search among incident management platforms worldwide peaked at 83.8% in May 2026 and was lowest at 78.5% in October 2025. - Across the 11 months ending August 2026, Rootly’s estimated Share of Search among incident management platforms worldwide peaked at 11.4% in January 2026 and was lowest at 8.6% in July 2026. - Across the 11 months ending August 2026, incident.io’s estimated Share of Search among incident management platforms worldwide peaked at 12.1% in October 2025 and was lowest at 7.1% in May 2026. - Across the 11 months ending August 2026, Rootly rose from 3rd to 2nd among incident management platforms worldwide. - Across the 11 months ending August 2026, incident.io fell from 2nd to 3rd among incident management platforms worldwide. - Across the 11 months ending August 2026, FireHydrant and Squadcast held steady: their estimated Share of Search among incident management platforms worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [PagerDuty vs Rootly: compare search popularity](/demand/global-en/compare/pagerduty-vs-rootly): 81.3% against 10.4% Share of Search. - [PagerDuty vs incident.io: compare search popularity](/demand/global-en/compare/incident-io-vs-pagerduty): 81.3% against 8.2% Share of Search. - [Rootly vs incident.io: compare search popularity](/demand/global-en/compare/incident-io-vs-rootly): 10.4% against 8.2% Share of Search. ## How did search popularity change for incident management platforms worldwide in August 2026? - In August 2026, Rootly gained estimated Share of Search among incident management platforms worldwide, from 8.6% to 10.4%. - In August 2026, PagerDuty lost estimated Share of Search among incident management platforms worldwide, from 82.7% to 81.3%. - Estimated monthly branded searches for incident.io worldwide fell 44.5% over 11 measured months, from 12.2K to 6.8K in August 2026. - Estimated monthly branded searches for FireHydrant worldwide fell 44.4% over 11 measured months, from 180 to 100 in August 2026. - Estimated monthly branded searches for Squadcast worldwide fell 40% over 11 measured months, from 50 to 30 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | PagerDuty | 81.3% | 67.5K | -15.3% | PagerDuty | | 2 | Rootly | 10.4% | 8.6K | +3.5% | Rootly | | 3 | incident.io | 8.2% | 6.8K | -18.1% | incident.io | | 4 | FireHydrant | 0.12% | 100 | 0.0% | FireHydrant | | 5 | Squadcast | 0.04% | 30 | -25.0% | Squadcast | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | PagerDuty | 78.8K | 78.5% | 1 | | Oct 2025 | incident.io | 12.2K | 12.1% | 2 | | Oct 2025 | Rootly | 9.1K | 9.1% | 3 | | Oct 2025 | FireHydrant | 180 | 0.18% | 4 | | Oct 2025 | Squadcast | 50 | 0.05% | 5 | | Nov 2025 | PagerDuty | 78K | 83.6% | 1 | | Nov 2025 | Rootly | 8.4K | 9% | 2 | | Nov 2025 | incident.io | 6.7K | 7.2% | 3 | | Nov 2025 | FireHydrant | 150 | 0.16% | 4 | | Nov 2025 | Squadcast | 40 | 0.04% | 5 | | Dec 2025 | PagerDuty | 64.5K | 80.7% | 1 | | Dec 2025 | Rootly | 8.4K | 10.5% | 2 | | Dec 2025 | incident.io | 6.7K | 8.4% | 3 | | Dec 2025 | FireHydrant | 280 | 0.35% | 4 | | Dec 2025 | Squadcast | 30 | 0.04% | 5 | | Jan 2026 | PagerDuty | 63.9K | 79.8% | 1 | | Jan 2026 | Rootly | 9.2K | 11.4% | 2 | | Jan 2026 | incident.io | 6.7K | 8.3% | 3 | | Jan 2026 | FireHydrant | 330 | 0.41% | 4 | | Jan 2026 | Squadcast | 40 | 0.05% | 5 | | Feb 2026 | PagerDuty | 77.3K | 83% | 1 | | Feb 2026 | Rootly | 8.8K | 9.4% | 2 | | Feb 2026 | incident.io | 6.7K | 7.2% | 3 | | Feb 2026 | FireHydrant | 270 | 0.29% | 4 | | Feb 2026 | Squadcast | 50 | 0.05% | 5 | | Mar 2026 | PagerDuty | 78.7K | 80.6% | 1 | | Mar 2026 | Rootly | 10.3K | 10.6% | 2 | | Mar 2026 | incident.io | 8.2K | 8.4% | 3 | | Mar 2026 | FireHydrant | 330 | 0.34% | 4 | | Mar 2026 | Squadcast | 60 | 0.06% | 5 | | Apr 2026 | PagerDuty | 78K | 81.8% | 1 | | Apr 2026 | Rootly | 8.7K | 9.2% | 2 | | Apr 2026 | incident.io | 8.3K | 8.7% | 3 | | Apr 2026 | FireHydrant | 270 | 0.28% | 4 | | Apr 2026 | Squadcast | 50 | 0.05% | 5 | | May 2026 | PagerDuty | 78.8K | 83.8% | 1 | | May 2026 | Rootly | 8.4K | 8.9% | 2 | | May 2026 | incident.io | 6.7K | 7.1% | 3 | | May 2026 | FireHydrant | 100 | 0.11% | 4 | | May 2026 | Squadcast | 40 | 0.04% | 5 | | Jun 2026 | PagerDuty | 78.7K | 82.5% | 1 | | Jun 2026 | Rootly | 8.3K | 8.7% | 2 | | Jun 2026 | incident.io | 8.3K | 8.7% | 3 | | Jun 2026 | FireHydrant | 100 | 0.1% | 4 | | Jun 2026 | Squadcast | 30 | 0.03% | 5 | | Jul 2026 | PagerDuty | 79.7K | 82.7% | 1 | | Jul 2026 | Rootly | 8.3K | 8.6% | 2 | | Jul 2026 | incident.io | 8.3K | 8.6% | 3 | | Jul 2026 | FireHydrant | 100 | 0.1% | 4 | | Jul 2026 | Squadcast | 40 | 0.04% | 5 | | Aug 2026 | PagerDuty | 67.5K | 81.3% | 1 | | Aug 2026 | Rootly | 8.6K | 10.4% | 2 | | Aug 2026 | incident.io | 6.8K | 8.2% | 3 | | Aug 2026 | FireHydrant | 100 | 0.12% | 4 | | Aug 2026 | Squadcast | 30 | 0.04% | 5 | | Sep 2026 | FireHydrant | — | — | — | | Sep 2026 | incident.io | — | — | — | | Sep 2026 | PagerDuty | — | — | — | | Sep 2026 | Rootly | — | — | — | | Sep 2026 | Squadcast | — | — | — | ## What is being compared - **FireHydrant**: Measured on the search terms “firehydrant com” and “firehydrant incident management”, summed into one figure. - **incident.io**: Measured on the search terms “incident io”, “incident.io” and “incident.io app”, summed into one figure. - **PagerDuty**: Measured on the search terms “incident management pagerduty”, “pagerduty”, “pagerduty app”, “pagerduty com”, “pagerduty incident management” and “pagerduty software”, summed into one figure. - **Rootly**: Measured on the search terms “rootly”, “rootly app”, “rootly com” and “rootly incident management”, summed into one figure. - **Squadcast**: Measured on the search terms “squadcast com” and “squadcast incident management”, summed into one figure. - [FireHydrant](/demand/global-en/brands/firehydrant) - [incident.io](/demand/global-en/brands/incident-io) - [PagerDuty](/demand/global-en/brands/pagerduty) - [Rootly](/demand/global-en/brands/rootly) - [Squadcast](/demand/global-en/brands/squadcast-sre) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among incident management platforms worldwide? In August 2026, PagerDuty was the most searched among incident management platforms worldwide, with an estimated 67.5K branded searches and 81.3% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Incident management platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/incident-management-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/incident-management-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.