--- title: "Braze vs Intercom: Which is searched more?" description: "Is Braze or Intercom more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the In app messaging platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/in-app-messaging-platforms/compare/braze-vs-intercom" publisher: "Brandwave" --- # Braze vs Intercom: Which is searched more? Is Braze or Intercom more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the In app messaging platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Braze and Intercom - **Competitive set**: In app messaging platforms - **Market**: Global - **Month measured**: Sep 2026 - **Braze Share of Search**: 3.9% - **Intercom Share of Search**: 0.22% ## Is Braze or Intercom more popular in search? - In September 2026, Braze had more branded searches than Intercom among in app messaging platforms worldwide. Braze had about 5,720 branded searches, while Intercom had 320. Braze made up 3.9% of all in app messaging platform searches we track, and Intercom accounted for 0.22%. - Braze was ahead of Intercom in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Braze’s share of searches among in app messaging platforms worldwide moved from 4% to 3.9%, and its estimated monthly branded searches moved from 6.2K to 5.7K. - Across the 12 months ending September 2026, Intercom’s share of searches among in app messaging platforms worldwide moved from 0.31% to 0.22%, and its estimated monthly branded searches moved from 480 to 320. ## Top in app messaging platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Braze and Intercom were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Intercom was listed before Braze in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Intercom | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Stream Chat | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Braze | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | OneSignal | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Appcues | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Sendbird | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Customer.io | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Iterable | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Airship | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about in app messaging platforms - Asked ChatGPT "Which in app messaging platform should I use?": 1. Stream Chat, 2. Sendbird - Asked ChatGPT "What are the best in app messaging platforms?": 1. Intercom, 2. OneSignal, 3. Braze, 4. Customer.io, 5. Appcues, 6. Stream Chat, 7. Sendbird - Asked ChatGPT "What's the best in app messaging platform for inside apps?": 1. Intercom, 2. Stream Chat, 3. Sendbird, 4. OneSignal, 5. Braze - Searched Google, AI Overview "in app messaging platforms": 1. Braze, 2. OneSignal - Searched Google, AI Overview "best in app messaging": 1. Appcues, 2. Intercom Not named in any answer: Iterable and Airship. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for in app messaging platforms worldwide in September 2026? - Braze’s share of searches among in app messaging platforms worldwide has gained ground for 3 months in a row, from 2.3% to 3.9% in September 2026. - Estimated monthly branded searches for Intercom worldwide fell 33.3% over 12 measured months, from 480 to 320 in September 2026. ## Month by month | Month | Braze estimated searches | Braze Share of Search | Braze rank | Intercom estimated searches | Intercom Share of Search | Intercom rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.2K | 4% | 6 | 480 | 0.31% | 8 | | Nov 2025 | 5.4K | 3.9% | 6 | 390 | 0.28% | 8 | | Dec 2025 | 5K | 4.1% | 6 | 390 | 0.32% | 8 | | Jan 2026 | 6.3K | 4% | 6 | 480 | 0.3% | 8 | | Feb 2026 | 6.1K | 4.9% | 6 | 390 | 0.31% | 8 | | Mar 2026 | 6K | 2.7% | 6 | 480 | 0.22% | 8 | | Apr 2026 | 5K | 3.4% | 6 | 390 | 0.27% | 8 | | May 2026 | 5.3K | 3% | 6 | 390 | 0.22% | 8 | | Jun 2026 | 5.9K | 2.3% | 6 | 320 | 0.12% | 8 | | Jul 2026 | 5.3K | 2.3% | 6 | 320 | 0.14% | 8 | | Aug 2026 | 5.5K | 3.8% | 6 | 320 | 0.22% | 8 | | Sep 2026 | 5.7K | 3.9% | 4 | 320 | 0.22% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Braze’s and Intercom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Braze**: Measured on the search terms “braze app”, “braze crm”, “braze customer”, “braze email”, “braze marketing”, “braze notification”, “braze platform”, “braze push notification” and “braze software”, summed into one figure. - **Intercom**: Measured on the search term “intercom messenger”. - [Braze profile](/demand/global-en/brands/braze) - [Intercom profile](/demand/global-en/brands/intercom) - [All in app messaging platforms worldwide](/demand/global-en/categories/in-app-messaging-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Braze or Intercom more popular in search? In September 2026, Braze had more branded searches than Intercom among in app messaging platforms worldwide. Braze had about 5,720 branded searches, while Intercom had 320. Braze made up 3.9% of all in app messaging platform searches we track, and Intercom accounted for 0.22%. ## Cite this page Brandwave. "Braze vs Intercom: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/in-app-messaging-platforms/compare/braze-vs-intercom This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/in-app-messaging-platforms/compare/braze-vs-intercom. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.