--- title: "In app messaging platforms: Which brands are most popular in search?" description: "Compare the platforms used to message users inside apps. Share of Search among Braze, OneSignal, Customer.io, Airship and Iterable, the in app messaging platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/in-app-messaging-platforms" publisher: "Brandwave" --- # In app messaging platforms: Which brands are most popular in search? Compare the platforms used to message users inside apps. Share of Search among Braze, OneSignal, Customer.io, Airship and Iterable, the in app messaging platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: In app messaging platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Braze, 55.7% ## Which brand is most popular in search among in app messaging platforms worldwide? - In August 2026, Braze was the most searched among in app messaging platforms worldwide, with an estimated 95.1K branded searches and 55.7% estimated Share of Search within this set. - OneSignal is in 2nd place, 20.6 percentage points behind at 35.1% Share of Search. - Across the 11 months ending August 2026, Braze’s estimated Share of Search among in app messaging platforms worldwide decreased from 58.8% to 55.7%. - Across the 11 months ending August 2026, OneSignal’s estimated Share of Search among in app messaging platforms worldwide increased from 32.8% to 35.1%. - Across the 11 months ending August 2026, Customer.io’s estimated Share of Search among in app messaging platforms worldwide increased from 6.6% to 7.5%. - Across the 11 months ending August 2026, Braze’s estimated Share of Search among in app messaging platforms worldwide peaked at 62.2% in February 2026 and was lowest at 55.2% in July 2026. - Across the 11 months ending August 2026, OneSignal’s estimated Share of Search among in app messaging platforms worldwide peaked at 35.1% in August 2026 and was lowest at 28.8% in February 2026. - Across the 11 months ending August 2026, Customer.io’s estimated Share of Search among in app messaging platforms worldwide peaked at 7.5% in August 2026 and was lowest at 5.6% in November 2025. - Across the 11 months ending August 2026, Airship and Iterable held steady: their estimated Share of Search among in app messaging platforms worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Braze vs OneSignal: compare search popularity](/demand/global-en/compare/braze-vs-onesignal): 55.7% against 35.1% Share of Search. - [Braze vs Customer.io: compare search popularity](/demand/global-en/compare/braze-vs-customer-io): 55.7% against 7.5% Share of Search. - [OneSignal vs Customer.io: compare search popularity](/demand/global-en/compare/customer-io-vs-onesignal): 35.1% against 7.5% Share of Search. ## How did search popularity change for in app messaging platforms worldwide in August 2026? - In August 2026, Airship lost estimated Share of Search among in app messaging platforms worldwide, from 1.8% to 1.3%. - Customer.io’s estimated Share of Search among in app messaging platforms worldwide has gained ground for 3 months in a row, from 6.6% to 7.5% in August 2026. - Estimated monthly branded searches for Iterable worldwide fell 20.2% over 11 measured months, from 990 to 790 in August 2026. - Estimated monthly branded searches for Braze worldwide fell 18.3% over 11 measured months, from 116K to 95.1K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Braze | 55.7% | 95.1K | -0.6% | Braze | | 2 | OneSignal | 35.1% | 59.9K | -1.2% | OneSignal | | 3 | Customer.io | 7.5% | 12.9K | -0.8% | Customer.io | | 4 | Airship | 1.3% | 2.2K | -30.9% | Airship | | 5 | Iterable | 0.46% | 790 | -6.0% | Iterable | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Braze | 116K | 58.8% | 1 | | Oct 2025 | OneSignal | 64.8K | 32.8% | 2 | | Oct 2025 | Customer.io | 13.1K | 6.6% | 3 | | Oct 2025 | Airship | 2.6K | 1.3% | 4 | | Oct 2025 | Iterable | 990 | 0.5% | 5 | | Nov 2025 | Braze | 116K | 59.6% | 1 | | Nov 2025 | OneSignal | 64.4K | 33.2% | 2 | | Nov 2025 | Customer.io | 10.8K | 5.6% | 3 | | Nov 2025 | Airship | 2.2K | 1.1% | 4 | | Nov 2025 | Iterable | 830 | 0.43% | 5 | | Dec 2025 | Braze | 95.6K | 58.8% | 1 | | Dec 2025 | OneSignal | 53.4K | 32.9% | 2 | | Dec 2025 | Customer.io | 10.7K | 6.6% | 3 | | Dec 2025 | Airship | 2K | 1.2% | 4 | | Dec 2025 | Iterable | 800 | 0.49% | 5 | | Jan 2026 | Braze | 116K | 58.8% | 1 | | Jan 2026 | OneSignal | 65.1K | 32.9% | 2 | | Jan 2026 | Customer.io | 13.1K | 6.6% | 3 | | Jan 2026 | Airship | 2.4K | 1.2% | 4 | | Jan 2026 | Iterable | 1K | 0.51% | 5 | | Feb 2026 | Braze | 116K | 62.2% | 1 | | Feb 2026 | OneSignal | 53.8K | 28.8% | 2 | | Feb 2026 | Customer.io | 13.2K | 7.1% | 3 | | Feb 2026 | Airship | 2.8K | 1.5% | 4 | | Feb 2026 | Iterable | 840 | 0.45% | 5 | | Mar 2026 | Braze | 117K | 58.2% | 1 | | Mar 2026 | OneSignal | 65.7K | 32.8% | 2 | | Mar 2026 | Customer.io | 13.1K | 6.6% | 3 | | Mar 2026 | Airship | 3.8K | 1.9% | 4 | | Mar 2026 | Iterable | 1.1K | 0.53% | 5 | | Apr 2026 | Braze | 116K | 58.4% | 1 | | Apr 2026 | OneSignal | 65.1K | 32.8% | 2 | | Apr 2026 | Customer.io | 13.1K | 6.6% | 3 | | Apr 2026 | Airship | 3.5K | 1.8% | 4 | | Apr 2026 | Iterable | 900 | 0.45% | 5 | | May 2026 | Braze | 116K | 58.3% | 1 | | May 2026 | OneSignal | 65.3K | 32.9% | 2 | | May 2026 | Customer.io | 13K | 6.6% | 3 | | May 2026 | Airship | 3.4K | 1.7% | 4 | | May 2026 | Iterable | 1.1K | 0.53% | 5 | | Jun 2026 | Braze | 115K | 58.6% | 1 | | Jun 2026 | OneSignal | 63.6K | 32.3% | 2 | | Jun 2026 | Customer.io | 13.1K | 6.6% | 3 | | Jun 2026 | Airship | 4K | 2% | 4 | | Jun 2026 | Iterable | 960 | 0.49% | 5 | | Jul 2026 | Braze | 95.6K | 55.2% | 1 | | Jul 2026 | OneSignal | 60.6K | 35% | 2 | | Jul 2026 | Customer.io | 13K | 7.5% | 3 | | Jul 2026 | Airship | 3.1K | 1.8% | 4 | | Jul 2026 | Iterable | 840 | 0.48% | 5 | | Aug 2026 | Braze | 95.1K | 55.7% | 1 | | Aug 2026 | OneSignal | 59.9K | 35.1% | 2 | | Aug 2026 | Customer.io | 12.9K | 7.5% | 3 | | Aug 2026 | Airship | 2.2K | 1.3% | 4 | | Aug 2026 | Iterable | 790 | 0.46% | 5 | | Sep 2026 | Airship | — | — | — | | Sep 2026 | Braze | — | — | — | | Sep 2026 | Customer.io | — | — | — | | Sep 2026 | Iterable | — | — | — | | Sep 2026 | OneSignal | — | — | — | ## What is being compared - **Airship**: Measured on the search terms “airship app”, “airship com”, “airship notification”, “airship notifications”, “airship pricing”, “airship push”, “airship push notifications” and “urban airship”, summed into one figure. - **Braze**: Measured on the search terms “braze”, “braze app”, “braze com”, “braze crm”, “braze customer engagement platform”, “braze email”, “braze marketing”, “braze platform”, “braze pricing” and “braze software”, summed into one figure. - **Customer.io**: Measured on the search terms “customer io”, “customer io crm”, “customer io email”, “customer io forms”, “customer io pricing”, “customer io push notifications”, “customer io sms”, “customer io whatsapp” and “Customer.io”, summed into one figure. - **Iterable**: Measured on the search terms “iterable ai”, “iterable com”, “iterable crm”, “iterable email”, “iterable marketing”, “iterable platform”, “iterable pricing”, “iterable software” and “iterable.com”, summed into one figure. - **OneSignal**: Measured on the search terms “app onesignal”, “in app messaging onesignal”, “one signal”, “one signal notifications”, “one signal push”, “OneSignal”, “onesignal app”, “onesignal com”, “onesignal email”, “onesignal free plan”, “onesignal in app messaging”, “onesignal mobile push”, “onesignal notification”, “onesignal plans”, “onesignal pricing”, “onesignal push”, “onesignal push notification”, “onesignal sms”, “onesignal sms pricing”, “onesignal web”, “onesignal web push”, “onesignal web push notification” and “onesignal whatsapp”, summed into one figure. - [Airship](/demand/global-en/brands/airship) - [Braze](/demand/global-en/brands/braze) - [Customer.io](/demand/global-en/brands/customer-io) - [Iterable](/demand/global-en/brands/iterable) - [OneSignal](/demand/global-en/brands/onesignal) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among in app messaging platforms worldwide? In August 2026, Braze was the most searched among in app messaging platforms worldwide, with an estimated 95.1K branded searches and 55.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "In app messaging platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/in-app-messaging-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/in-app-messaging-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.