--- title: "Craftsman vs Ryobi: Which is searched more?" description: "Is Craftsman or Ryobi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Impact wrench brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/impact-wrench-brands/compare/craftsman-vs-ryobi" publisher: "Brandwave" --- # Craftsman vs Ryobi: Which is searched more? Is Craftsman or Ryobi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Impact wrench brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Craftsman and Ryobi - **Competitive set**: Impact wrench brands - **Market**: Global - **Month measured**: Sep 2026 - **Craftsman Share of Search**: 6.5% - **Ryobi Share of Search**: 14.2% ## Is Craftsman or Ryobi more popular in search? - In September 2026, Ryobi had more branded searches than Craftsman among impact wrench brands worldwide. Ryobi had about 660,000 branded searches, while Craftsman had 301,000. Ryobi made up 14.2% of all impact wrench brand searches we track, and Craftsman accounted for 6.5%. - Ryobi was ahead of Craftsman in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Craftsman’s share of searches among impact wrench brands worldwide moved from 4.6% to 6.5%, and its estimated monthly branded searches moved from 246K to 301K. - Across the 12 months ending September 2026, Ryobi’s share of searches among impact wrench brands worldwide moved from 11.9% to 14.2%, and its estimated monthly branded searches moved from 641K to 660K. ## Top impact wrench brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ryobi was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Craftsman did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Milwaukee | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | DeWalt | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Makita | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Ryobi | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Ingersoll Rand | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Craftsman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kobalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bosch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about impact wrench brands - Asked ChatGPT "Which impact wrench brand should I buy?": 1. Milwaukee, 2. DeWalt, 3. Makita, 4. Ingersoll Rand - Asked ChatGPT "What are the best impact wrench brands?": 1. Milwaukee, 2. DeWalt, 3. Makita, 4. Ingersoll Rand, 5. Ryobi - Asked ChatGPT "What's the best impact wrench brand for everyday repairs?": 1. Milwaukee, 2. DeWalt, 3. Makita, 4. Ryobi - Searched Google, AI Overview "best impact wrench": 1. DeWalt, 2. Milwaukee, 3. Ryobi - Searched Google, AI Overview "cordless impact wrench": 1. DeWalt, 2. Milwaukee, 3. Makita, 4. Ryobi Not named in any answer: Craftsman, Kobalt and Bosch. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for impact wrench brands worldwide in September 2026? - In September 2026, Craftsman lost share of searches among impact wrench brands worldwide, from 7.7% to 6.5%. - In September 2026, Ryobi lost share of searches among impact wrench brands worldwide, from 15% to 14.2%. ## Month by month | Month | Craftsman estimated searches | Craftsman Share of Search | Craftsman rank | Ryobi estimated searches | Ryobi Share of Search | Ryobi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 4.6% | 5 | 641K | 11.9% | 4 | | Nov 2025 | 246K | 4.2% | 5 | 919K | 15.7% | 3 | | Dec 2025 | 301K | 5.5% | 5 | 751K | 13.7% | 4 | | Jan 2026 | 301K | 6.5% | 5 | 685K | 14.7% | 3 | | Feb 2026 | 368K | 8.1% | 5 | 560K | 12.3% | 4 | | Mar 2026 | 450K | 8.9% | 5 | 783K | 15.4% | 3 | | Apr 2026 | 368K | 7.6% | 5 | 783K | 16.2% | 3 | | May 2026 | 368K | 7.5% | 5 | 838K | 17.1% | 3 | | Jun 2026 | 368K | 7.5% | 5 | 874K | 17.8% | 3 | | Jul 2026 | 368K | 8.3% | 5 | 715K | 16.1% | 3 | | Aug 2026 | 368K | 7.7% | 5 | 715K | 15% | 3 | | Sep 2026 | 301K | 6.5% | 5 | 660K | 14.2% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Craftsman’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Craftsman**: Measured on the search term “craftsman”. - **Ryobi**: Measured on the search terms “ryobi” and “ryobi tool”, summed into one figure. - [Craftsman profile](/demand/global-en/brands/craftsman) - [Ryobi profile](/demand/global-en/brands/ryobi) - [All impact wrench brands worldwide](/demand/global-en/categories/impact-wrench-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Craftsman or Ryobi more popular in search? In September 2026, Ryobi had more branded searches than Craftsman among impact wrench brands worldwide. Ryobi had about 660,000 branded searches, while Craftsman had 301,000. Ryobi made up 14.2% of all impact wrench brand searches we track, and Craftsman accounted for 6.5%. ## Cite this page Brandwave. "Craftsman vs Ryobi: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/impact-wrench-brands/compare/craftsman-vs-ryobi This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/impact-wrench-brands/compare/craftsman-vs-ryobi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.