---
title: "Craftsman vs Makita: Which is searched more?"
description: "Which is more popular in search, Craftsman or Makita? Compare estimated monthly branded-search demand and Share of Search inside the Impact wrench brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/impact-wrench-brands/compare/craftsman-vs-makita"
publisher: "Brandwave"
---

# Craftsman vs Makita: Which is searched more?

Which is more popular in search, Craftsman or Makita? Compare estimated monthly branded-search demand and Share of Search inside the Impact wrench brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Craftsman and Makita
- **Competitive set**: Impact wrench brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Craftsman Share of Search**: 7.5%
- **Makita Share of Search**: 25.1%

## Which is more popular in search, Craftsman or Makita?

- In September 2026, Makita had more branded searches than Craftsman among impact wrench brands worldwide. Makita was estimated to have 1M branded searches compared to Craftsman’s 301K, and held a 25.1% Share of Search versus Craftsman’s 7.5%.
- Makita was ahead of Craftsman in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among impact wrench brands worldwide moved from 5.2% to 7.5%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending September 2026, Makita’s estimated Share of Search among impact wrench brands worldwide moved from 29.6% to 25.1%, and its estimated monthly branded searches moved from 1.4M to 1M.

## How did search popularity change for impact wrench brands worldwide in September 2026?

- In September 2026, Makita gained estimated Share of Search among impact wrench brands worldwide, from 24.5% to 25.1%.
- In September 2026, Craftsman lost estimated Share of Search among impact wrench brands worldwide, from 9.1% to 7.5%.

## Month by month

| Month | Craftsman estimated searches | Craftsman Share of Search | Craftsman rank | Makita estimated searches | Makita Share of Search | Makita rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 246K | 5.2% | 4 | 1.4M | 29.6% | 2 |
| Nov 2025 | 246K | 5% | 4 | 1.4M | 28.9% | 2 |
| Dec 2025 | 301K | 6.4% | 4 | 1.2M | 25% | 2 |
| Jan 2026 | 301K | 7.6% | 4 | 983K | 24.7% | 2 |
| Feb 2026 | 368K | 9.2% | 4 | 963K | 24% | 2 |
| Mar 2026 | 450K | 10.5% | 4 | 1.2M | 27% | 2 |
| Apr 2026 | 368K | 9.1% | 4 | 983K | 24.3% | 2 |
| May 2026 | 368K | 9.1% | 4 | 994K | 24.5% | 2 |
| Jun 2026 | 368K | 9.1% | 4 | 994K | 24.6% | 2 |
| Jul 2026 | 368K | 9.9% | 4 | 813K | 21.8% | 2 |
| Aug 2026 | 368K | 9.1% | 4 | 994K | 24.5% | 2 |
| Sep 2026 | 301K | 7.5% | 4 | 1M | 25.1% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Craftsman’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Craftsman**: Measured on the search term “craftsman”.
- **Makita**: Measured on the search terms “makita”, “makita battery”, “makita drill” and “makita tool”, summed into one figure.

- [Craftsman profile](/demand/global-en/brands/craftsman)
- [Makita profile](/demand/global-en/brands/makita)
- [All impact wrench brands worldwide](/demand/global-en/categories/impact-wrench-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Craftsman or Makita?

In September 2026, Makita had more branded searches than Craftsman among impact wrench brands worldwide. Makita was estimated to have 1M branded searches compared to Craftsman’s 301K, and held a 25.1% Share of Search versus Craftsman’s 7.5%.

## Cite this page

Brandwave. "Craftsman vs Makita: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/impact-wrench-brands/compare/craftsman-vs-makita

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/impact-wrench-brands/compare/craftsman-vs-makita. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.