---
title: "Craftsman vs Hilti: Which is searched more?"
description: "Which is more popular in search, Craftsman or Hilti? Compare estimated monthly branded-search demand and Share of Search inside the Impact driver brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/impact-driver-brands/compare/craftsman-vs-hilti"
publisher: "Brandwave"
---

# Craftsman vs Hilti: Which is searched more?

Which is more popular in search, Craftsman or Hilti? Compare estimated monthly branded-search demand and Share of Search inside the Impact driver brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Craftsman and Hilti
- **Competitive set**: Impact driver brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Craftsman Share of Search**: 9.8%
- **Hilti Share of Search**: 0.88%

## Which is more popular in search, Craftsman or Hilti?

- In September 2026, Craftsman had more branded searches than Hilti among impact driver brands worldwide. Craftsman was estimated to have 301K branded searches compared to Hilti’s 27.1K, and held a 9.8% Share of Search versus Hilti’s 0.88%.
- Craftsman was ahead of Hilti in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among impact driver brands worldwide moved from 7.3% to 9.8%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending September 2026, Hilti’s estimated Share of Search among impact driver brands worldwide moved from 0.66% to 0.88%, and its estimated monthly branded searches moved from 22.2K to 27.1K.

## How did search popularity change for impact driver brands worldwide in September 2026?

- In September 2026, Craftsman lost estimated Share of Search among impact driver brands worldwide, from 11.4% to 9.8%.
- Estimated monthly branded searches for Hilti worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

## Month by month

| Month | Craftsman estimated searches | Craftsman Share of Search | Craftsman rank | Hilti estimated searches | Hilti Share of Search | Hilti rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 246K | 7.3% | 3 | 22.2K | 0.66% | 5 |
| Nov 2025 | 246K | 6.7% | 3 | 22.2K | 0.61% | 5 |
| Dec 2025 | 301K | 8.5% | 3 | 22.2K | 0.63% | 5 |
| Jan 2026 | 301K | 10% | 3 | 22.2K | 0.73% | 5 |
| Feb 2026 | 368K | 12.5% | 3 | 22.2K | 0.75% | 5 |
| Mar 2026 | 450K | 13.3% | 3 | 40.5K | 1.2% | 5 |
| Apr 2026 | 368K | 10.8% | 3 | 33.1K | 0.97% | 5 |
| May 2026 | 368K | 10.7% | 3 | 33.1K | 0.97% | 5 |
| Jun 2026 | 368K | 10.8% | 3 | 27.1K | 0.79% | 5 |
| Jul 2026 | 368K | 11.4% | 3 | 27.1K | 0.84% | 5 |
| Aug 2026 | 368K | 11.4% | 3 | 27.1K | 0.84% | 5 |
| Sep 2026 | 301K | 9.8% | 3 | 27.1K | 0.88% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Craftsman’s and Hilti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Craftsman**: Measured on the search term “craftsman”.
- **Hilti**: Measured on the search term “hilti tools”.

- [Craftsman profile](/demand/global-en/brands/craftsman)
- [Hilti profile](/demand/global-en/brands/hilti)
- [All impact driver brands worldwide](/demand/global-en/categories/impact-driver-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Craftsman or Hilti?

In September 2026, Craftsman had more branded searches than Hilti among impact driver brands worldwide. Craftsman was estimated to have 301K branded searches compared to Hilti’s 27.1K, and held a 9.8% Share of Search versus Hilti’s 0.88%.

## Cite this page

Brandwave. "Craftsman vs Hilti: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/impact-driver-brands/compare/craftsman-vs-hilti

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/impact-driver-brands/compare/craftsman-vs-hilti. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.