--- title: "Craftsman vs DeWalt: Which is searched more?" description: "Is Craftsman or DeWalt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Impact driver brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/impact-driver-brands/compare/craftsman-vs-dewalt" publisher: "Brandwave" --- # Craftsman vs DeWalt: Which is searched more? Is Craftsman or DeWalt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Impact driver brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Craftsman and DeWalt - **Competitive set**: Impact driver brands - **Market**: Global - **Month measured**: Sep 2026 - **Craftsman Share of Search**: 8.4% - **DeWalt Share of Search**: 18.8% ## Is Craftsman or DeWalt more popular in search? - In September 2026, DeWalt had more branded searches than Craftsman among impact driver brands worldwide. DeWalt had about 673,000 branded searches, while Craftsman had 301,000. DeWalt made up 18.8% of all impact driver brand searches we track, and Craftsman accounted for 8.4%. - DeWalt was ahead of Craftsman in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Craftsman’s share of searches among impact driver brands worldwide moved from 6.3% to 8.4%, and its estimated monthly branded searches moved from 246K to 301K. - Across the 12 months ending September 2026, DeWalt’s share of searches among impact driver brands worldwide moved from 17.2% to 18.8%, and its estimated monthly branded searches held steady at 673K. ## Top impact driver brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, DeWalt appeared in all four answers. Craftsman was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. DeWalt was listed before Craftsman in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Milwaukee | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | DeWalt | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Ryobi | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Craftsman | 4th | 0 of 3 | 1 of 1 | 1 of 4 | | Kobalt | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Hilti | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about impact driver brands - Asked ChatGPT "Which impact driver brand should I buy?": 1. Milwaukee, 2. DeWalt, 3. Ryobi - Asked ChatGPT "What are the best impact driver brands?": 1. Milwaukee, 2. DeWalt, 3. Ryobi - Asked ChatGPT "What's the best impact driver brand for home repairs?": 1. DeWalt, 2. Milwaukee, 3. Ryobi - Searched Google, AI Overview "cordless impact driver": 1. Ryobi, 2. Craftsman, 3. DeWalt, 4. Milwaukee Not named in any answer: Kobalt and Hilti. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for impact driver brands worldwide in September 2026? - In September 2026, DeWalt overtook Ryobi to rank 2nd among impact driver brands worldwide, with 18.8% of the searches. - In September 2026, Craftsman lost share of searches among impact driver brands worldwide, from 9.9% to 8.4%. ## Month by month | Month | Craftsman estimated searches | Craftsman Share of Search | Craftsman rank | DeWalt estimated searches | DeWalt Share of Search | DeWalt rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 6.3% | 4 | 673K | 17.2% | 2 | | Nov 2025 | 246K | 5.6% | 4 | 823K | 18.9% | 3 | | Dec 2025 | 301K | 7.1% | 4 | 823K | 19.4% | 2 | | Jan 2026 | 301K | 8.4% | 4 | 673K | 18.7% | 3 | | Feb 2026 | 368K | 10.4% | 4 | 673K | 19.1% | 2 | | Mar 2026 | 450K | 11.6% | 4 | 673K | 17.4% | 3 | | Apr 2026 | 368K | 9.7% | 4 | 673K | 17.8% | 3 | | May 2026 | 368K | 9.6% | 4 | 673K | 17.6% | 3 | | Jun 2026 | 368K | 9.6% | 4 | 673K | 17.5% | 3 | | Jul 2026 | 368K | 10.3% | 4 | 550K | 15.4% | 3 | | Aug 2026 | 368K | 9.9% | 4 | 673K | 18.2% | 3 | | Sep 2026 | 301K | 8.4% | 4 | 673K | 18.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Craftsman’s and DeWalt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Craftsman**: Measured on the search term “craftsman”. - **DeWalt**: Measured on the search term “dewalt”. - [Craftsman profile](/demand/global-en/brands/craftsman) - [DeWalt profile](/demand/global-en/brands/dewalt) - [All impact driver brands worldwide](/demand/global-en/categories/impact-driver-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Craftsman or DeWalt more popular in search? In September 2026, DeWalt had more branded searches than Craftsman among impact driver brands worldwide. DeWalt had about 673,000 branded searches, while Craftsman had 301,000. DeWalt made up 18.8% of all impact driver brand searches we track, and Craftsman accounted for 8.4%. ## Cite this page Brandwave. "Craftsman vs DeWalt: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/impact-driver-brands/compare/craftsman-vs-dewalt This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/impact-driver-brands/compare/craftsman-vs-dewalt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.