--- title: "Impact driver brands: Which are searched most?" description: "Compare the impact driver brands brands people buy. Share of Search among Milwaukee, Ryobi, Craftsman, Kobalt and Hilti, the impact driver brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/impact-driver-brands" publisher: "Brandwave" --- # Impact driver brands: Which are searched most? Compare the impact driver brands brands people buy. Share of Search among Milwaukee, Ryobi, Craftsman, Kobalt and Hilti, the impact driver brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Impact driver brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Sep 2026 - **Highest Share of Search**: Milwaukee, 61% ## Which brand is most popular in search among impact driver brands worldwide? - In September 2026, Milwaukee was the most searched among impact driver brands worldwide, with an estimated 1.8M branded searches and 61% estimated Share of Search within this set. - Ryobi is in 2nd place, 36 percentage points behind at 25% Share of Search. - Across the 12 months ending September 2026, Milwaukee’s estimated Share of Search among impact driver brands worldwide decreased from 67.3% to 61%. - Across the 12 months ending September 2026, Ryobi’s estimated Share of Search among impact driver brands worldwide increased from 22% to 25%. - Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among impact driver brands worldwide increased from 7.4% to 10%. - Across the 12 months ending September 2026, Milwaukee’s estimated Share of Search among impact driver brands worldwide peaked at 67.3% in October 2025 and was lowest at 55.3% in June 2026. - Across the 12 months ending September 2026, Ryobi’s estimated Share of Search among impact driver brands worldwide peaked at 30.5% in June 2026 and was lowest at 21.3% in February 2026. - Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among impact driver brands worldwide peaked at 13.6% in March 2026 and was lowest at 6.8% in November 2025. - Across the 12 months ending September 2026, Kobalt and Hilti held steady: their estimated Share of Search among impact driver brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Milwaukee vs Ryobi: compare search popularity](/demand/global-en/compare/milwaukee-vs-ryobi): 61% against 25% Share of Search. - [Milwaukee vs Craftsman: compare search popularity](/demand/global-en/compare/craftsman-vs-milwaukee): 61% against 10% Share of Search. - [Milwaukee vs Kobalt: compare search popularity](/demand/global-en/compare/kobalt-vs-milwaukee): 61% against 3% Share of Search. - [Ryobi vs Craftsman: compare search popularity](/demand/global-en/compare/craftsman-vs-ryobi): 25% against 10% Share of Search. - [Ryobi vs Kobalt: compare search popularity](/demand/global-en/compare/kobalt-vs-ryobi): 25% against 3% Share of Search. - [Craftsman vs Kobalt: compare search popularity](/demand/global-en/compare/craftsman-vs-kobalt): 10% against 3% Share of Search. ## How did search popularity change for impact driver brands worldwide in September 2026? - In September 2026, Milwaukee gained estimated Share of Search among impact driver brands worldwide, from 58.3% to 61%. - In September 2026, Craftsman lost estimated Share of Search among impact driver brands worldwide, from 11.7% to 10%. - In September 2026, Ryobi lost estimated Share of Search among impact driver brands worldwide, from 26.3% to 25%. - Kobalt’s estimated Share of Search among impact driver brands worldwide has gained ground for 3 months in a row, from 2.2% to 3% in September 2026. - Estimated monthly branded searches for Hilti worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Milwaukee | 61% | 1.8M | 0.0% | Milwaukee | | 2 | Ryobi | 25% | 751K | -9.0% | Ryobi | | 3 | Craftsman | 10% | 301K | -18.2% | Craftsman | | 4 | Kobalt | 3% | 90.5K | 0.0% | Kobalt | | 5 | Hilti | 0.9% | 27.1K | 0.0% | Hilti | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Milwaukee | 2.2M | 67.3% | 1 | | Oct 2025 | Ryobi | 731K | 22% | 2 | | Oct 2025 | Craftsman | 246K | 7.4% | 3 | | Oct 2025 | Kobalt | 90.5K | 2.7% | 4 | | Oct 2025 | Hilti | 22.2K | 0.67% | 5 | | Nov 2025 | Milwaukee | 2.2M | 62% | 1 | | Nov 2025 | Ryobi | 993K | 27.5% | 2 | | Nov 2025 | Craftsman | 246K | 6.8% | 3 | | Nov 2025 | Kobalt | 110K | 3% | 4 | | Nov 2025 | Hilti | 22.2K | 0.61% | 5 | | Dec 2025 | Milwaukee | 2.2M | 64% | 1 | | Dec 2025 | Ryobi | 825K | 23.6% | 2 | | Dec 2025 | Craftsman | 301K | 8.6% | 3 | | Dec 2025 | Kobalt | 110K | 3.1% | 4 | | Dec 2025 | Hilti | 22.2K | 0.63% | 5 | | Jan 2026 | Milwaukee | 1.8M | 61.2% | 1 | | Jan 2026 | Ryobi | 746K | 24.9% | 2 | | Jan 2026 | Craftsman | 301K | 10.1% | 3 | | Jan 2026 | Kobalt | 90.5K | 3% | 4 | | Jan 2026 | Hilti | 22.2K | 0.74% | 5 | | Feb 2026 | Milwaukee | 1.8M | 62.8% | 1 | | Feb 2026 | Ryobi | 621K | 21.3% | 2 | | Feb 2026 | Craftsman | 368K | 12.6% | 3 | | Feb 2026 | Kobalt | 74K | 2.5% | 4 | | Feb 2026 | Hilti | 22.2K | 0.76% | 5 | | Mar 2026 | Milwaukee | 1.8M | 55.4% | 1 | | Mar 2026 | Ryobi | 893K | 27% | 2 | | Mar 2026 | Craftsman | 450K | 13.6% | 3 | | Mar 2026 | Kobalt | 90.5K | 2.7% | 4 | | Mar 2026 | Hilti | 40.5K | 1.2% | 5 | | Apr 2026 | Milwaukee | 1.8M | 56% | 1 | | Apr 2026 | Ryobi | 948K | 29% | 2 | | Apr 2026 | Craftsman | 368K | 11.3% | 3 | | Apr 2026 | Kobalt | 90.5K | 2.8% | 4 | | Apr 2026 | Hilti | 33.1K | 1% | 5 | | May 2026 | Milwaukee | 1.8M | 55.5% | 1 | | May 2026 | Ryobi | 973K | 29.5% | 2 | | May 2026 | Craftsman | 368K | 11.2% | 3 | | May 2026 | Kobalt | 90.5K | 2.7% | 4 | | May 2026 | Hilti | 33.1K | 1% | 5 | | Jun 2026 | Milwaukee | 1.8M | 55.3% | 1 | | Jun 2026 | Ryobi | 1M | 30.5% | 2 | | Jun 2026 | Craftsman | 368K | 11.1% | 3 | | Jun 2026 | Kobalt | 74K | 2.2% | 4 | | Jun 2026 | Hilti | 27.1K | 0.82% | 5 | | Jul 2026 | Milwaukee | 1.8M | 58.6% | 1 | | Jul 2026 | Ryobi | 825K | 26.4% | 2 | | Jul 2026 | Craftsman | 368K | 11.8% | 3 | | Jul 2026 | Kobalt | 74K | 2.4% | 4 | | Jul 2026 | Hilti | 27.1K | 0.87% | 5 | | Aug 2026 | Milwaukee | 1.8M | 58.3% | 1 | | Aug 2026 | Ryobi | 825K | 26.3% | 2 | | Aug 2026 | Craftsman | 368K | 11.7% | 3 | | Aug 2026 | Kobalt | 90.5K | 2.9% | 4 | | Aug 2026 | Hilti | 27.1K | 0.86% | 5 | | Sep 2026 | Milwaukee | 1.8M | 61% | 1 | | Sep 2026 | Ryobi | 751K | 25% | 2 | | Sep 2026 | Craftsman | 301K | 10% | 3 | | Sep 2026 | Kobalt | 90.5K | 3% | 4 | | Sep 2026 | Hilti | 27.1K | 0.9% | 5 | ## What is being compared - **Craftsman**: Measured on the search term “craftsman”. - **Hilti**: Measured on the search term “hilti tools”. - **Kobalt**: Measured on the search term “kobalt”. - **Milwaukee**: Measured on the search term “milwaukee”. - **Ryobi**: Measured on the search terms “ryobi”, “ryobi pressure washer” and “ryobi tool”, summed into one figure. - [Craftsman](/demand/global-en/brands/craftsman) - [Hilti](/demand/global-en/brands/hilti) - [Kobalt](/demand/global-en/brands/kobalt) - [Milwaukee](/demand/global-en/brands/milwaukee) - [Ryobi](/demand/global-en/brands/ryobi) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among impact driver brands worldwide? In September 2026, Milwaukee was the most searched among impact driver brands worldwide, with an estimated 1.8M branded searches and 61% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Impact driver brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/impact-driver-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/impact-driver-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.