--- title: "Image processing APIs: Which brands are most popular in search?" description: "Compare the APIs that transform and serve images. Share of Search among Cloudinary, ImageKit, imgix, Uploadcare and Filestack, the image processing APIs Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/image-processing-apis" publisher: "Brandwave" --- # Image processing APIs: Which brands are most popular in search? Compare the APIs that transform and serve images. Share of Search among Cloudinary, ImageKit, imgix, Uploadcare and Filestack, the image processing APIs Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Image processing APIs - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Cloudinary, 86.9% ## Which brand is most popular in search among image processing APIs worldwide? - In August 2026, Cloudinary was the most searched among image processing APIs worldwide, with an estimated 201K branded searches and 86.9% estimated Share of Search within this set. - ImageKit is in 2nd place, 77.3 percentage points behind at 9.6% Share of Search. - Across the 11 months ending August 2026, Cloudinary’s estimated Share of Search among image processing APIs worldwide increased from 83.8% to 86.9%. - Across the 11 months ending August 2026, imgix’s estimated Share of Search among image processing APIs worldwide decreased from 2.7% to 1.6%. - Across the 11 months ending August 2026, Uploadcare’s estimated Share of Search among image processing APIs worldwide decreased from 2.7% to 1.3%. - Across the 11 months ending August 2026, Filestack’s estimated Share of Search among image processing APIs worldwide decreased from 1.5% to 0.69%. - Across the 11 months ending August 2026, Cloudinary’s estimated Share of Search among image processing APIs worldwide peaked at 89.8% in May 2026 and was lowest at 83.8% in October 2025. - Across the 11 months ending August 2026, ImageKit’s estimated Share of Search among image processing APIs worldwide peaked at 9.6% in August 2026 and was lowest at 6.6% in May 2026. - Across the 11 months ending August 2026, imgix’s estimated Share of Search among image processing APIs worldwide peaked at 2.7% in October 2025 and was lowest at 1.3% in June 2026. - Across the 11 months ending August 2026, Uploadcare’s estimated Share of Search among image processing APIs worldwide peaked at 2.7% in October 2025 and was lowest at 1% in July 2026. - Across the 11 months ending August 2026, ImageKit held steady: its estimated Share of Search among image processing APIs worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Cloudinary vs ImageKit: compare search popularity](/demand/global-en/compare/cloudinary-vs-imagekit): 86.9% against 9.6% Share of Search. ## How did search popularity change for image processing APIs worldwide in August 2026? - In August 2026, ImageKit gained estimated Share of Search among image processing APIs worldwide, from 8% to 9.6%. - In August 2026, Cloudinary lost estimated Share of Search among image processing APIs worldwide, from 89% to 86.9%. - Estimated monthly branded searches for Uploadcare worldwide fell 46.3% over 11 measured months, from 5.4K to 2.9K in August 2026. - Estimated monthly branded searches for Filestack worldwide fell 44.8% over 11 measured months, from 2.9K to 1.6K in August 2026. - Estimated monthly branded searches for imgix worldwide fell 33.3% over 11 measured months, from 5.4K to 3.6K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Cloudinary | 86.9% | 201K | -18.3% | Cloudinary | | 2 | ImageKit | 9.6% | 22.2K | 0.0% | ImageKit | | 3 | imgix | 1.6% | 3.6K | 0.0% | imgix | | 4 | Uploadcare | 1.3% | 2.9K | 0.0% | Uploadcare | | 5 | Filestack | 0.69% | 1.6K | 0.0% | Filestack | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cloudinary | 165K | 83.8% | 1 | | Oct 2025 | ImageKit | 18.1K | 9.2% | 2 | | Oct 2025 | imgix | 5.4K | 2.7% | 3 | | Oct 2025 | Uploadcare | 5.4K | 2.7% | 4 | | Oct 2025 | Filestack | 2.9K | 1.5% | 5 | | Nov 2025 | Cloudinary | 201K | 85.2% | 1 | | Nov 2025 | ImageKit | 22.2K | 9.4% | 2 | | Nov 2025 | imgix | 5.4K | 2.3% | 3 | | Nov 2025 | Uploadcare | 4.4K | 1.9% | 4 | | Nov 2025 | Filestack | 2.9K | 1.2% | 5 | | Dec 2025 | Cloudinary | 201K | 87.3% | 1 | | Dec 2025 | ImageKit | 18.1K | 7.9% | 2 | | Dec 2025 | imgix | 4.4K | 1.9% | 3 | | Dec 2025 | Uploadcare | 4.4K | 1.9% | 4 | | Dec 2025 | Filestack | 2.4K | 1% | 5 | | Jan 2026 | Cloudinary | 201K | 86.9% | 1 | | Jan 2026 | ImageKit | 18.1K | 7.8% | 2 | | Jan 2026 | imgix | 5.4K | 2.3% | 3 | | Jan 2026 | Uploadcare | 4.4K | 1.9% | 4 | | Jan 2026 | Filestack | 2.4K | 1% | 5 | | Feb 2026 | Cloudinary | 201K | 86% | 1 | | Feb 2026 | ImageKit | 22.2K | 9.5% | 2 | | Feb 2026 | imgix | 4.4K | 1.9% | 3 | | Feb 2026 | Uploadcare | 3.6K | 1.5% | 4 | | Feb 2026 | Filestack | 2.4K | 1% | 5 | | Mar 2026 | Cloudinary | 246K | 87.7% | 1 | | Mar 2026 | ImageKit | 22.2K | 7.9% | 2 | | Mar 2026 | imgix | 5.4K | 1.9% | 3 | | Mar 2026 | Uploadcare | 4.4K | 1.6% | 4 | | Mar 2026 | Filestack | 2.4K | 0.86% | 5 | | Apr 2026 | Cloudinary | 246K | 88.5% | 1 | | Apr 2026 | ImageKit | 22.2K | 8% | 2 | | Apr 2026 | imgix | 4.4K | 1.6% | 3 | | Apr 2026 | Uploadcare | 3.6K | 1.3% | 4 | | Apr 2026 | Filestack | 1.9K | 0.68% | 5 | | May 2026 | Cloudinary | 246K | 89.8% | 1 | | May 2026 | ImageKit | 18.1K | 6.6% | 2 | | May 2026 | imgix | 4.4K | 1.6% | 3 | | May 2026 | Uploadcare | 3.6K | 1.3% | 4 | | May 2026 | Filestack | 1.9K | 0.69% | 5 | | Jun 2026 | Cloudinary | 246K | 88.7% | 1 | | Jun 2026 | ImageKit | 22.2K | 8% | 2 | | Jun 2026 | imgix | 3.6K | 1.3% | 3 | | Jun 2026 | Uploadcare | 3.6K | 1.3% | 4 | | Jun 2026 | Filestack | 1.9K | 0.69% | 5 | | Jul 2026 | Cloudinary | 246K | 89% | 1 | | Jul 2026 | ImageKit | 22.2K | 8% | 2 | | Jul 2026 | imgix | 3.6K | 1.3% | 3 | | Jul 2026 | Uploadcare | 2.9K | 1% | 4 | | Jul 2026 | Filestack | 1.6K | 0.58% | 5 | | Aug 2026 | Cloudinary | 201K | 86.9% | 1 | | Aug 2026 | ImageKit | 22.2K | 9.6% | 2 | | Aug 2026 | imgix | 3.6K | 1.6% | 3 | | Aug 2026 | Uploadcare | 2.9K | 1.3% | 4 | | Aug 2026 | Filestack | 1.6K | 0.69% | 5 | | Sep 2026 | Cloudinary | — | — | — | | Sep 2026 | Filestack | — | — | — | | Sep 2026 | ImageKit | — | — | — | | Sep 2026 | imgix | — | — | — | | Sep 2026 | Uploadcare | — | — | — | ## What is being compared - **Cloudinary**: Measured on the search term “cloudinary”. - **Filestack**: Measured on the search term “filestack”. - **ImageKit**: Measured on the search term “imagekit”. - **imgix**: Measured on the search term “imgix”. - **Uploadcare**: Measured on the search term “uploadcare”. - [Cloudinary](/demand/global-en/brands/cloudinary) - [Filestack](/demand/global-en/brands/filestack) - [ImageKit](/demand/global-en/brands/imagekit) - [imgix](/demand/global-en/brands/imgix) - [Uploadcare](/demand/global-en/brands/uploadcare) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among image processing APIs worldwide? In August 2026, Cloudinary was the most searched among image processing APIs worldwide, with an estimated 201K branded searches and 86.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Image processing APIs: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/image-processing-apis This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/image-processing-apis. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.