--- title: "Photopea vs Xara: Which is more popular by branded search?" description: "Which is more popular in search, Photopea or Xara? Compare estimated monthly branded-search demand and Share of Search inside the Image editing software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/image-editing-software/compare/photopea-vs-xara" publisher: "Brandwave" --- # Photopea vs Xara: Which is more popular by branded search? Which is more popular in search, Photopea or Xara? Compare estimated monthly branded-search demand and Share of Search inside the Image editing software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Photopea and Xara - **Competitive set**: Image editing software - **Market**: Global - **Month measured**: Aug 2026 - **Photopea Share of Search**: 30.1% - **Xara Share of Search**: 0.01% ## Which is more popular in search, Photopea or Xara? - In August 2026, Photopea had more branded searches than Xara among image editing software worldwide. Photopea was estimated to have 3.6M branded searches compared to Xara’s 1.6K, and held a 30.1% Share of Search versus Xara’s 0.01%. - Photopea was ahead of Xara in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Photopea’s estimated Share of Search among image editing software worldwide moved from 27.3% to 30.1%, and its estimated monthly branded searches moved from 4.3M to 3.6M. - Across the 11 months ending August 2026, Xara’s estimated Share of Search among image editing software worldwide moved from 0.02% to 0.01%, and its estimated monthly branded searches moved from 3.3K to 1.6K. ## How did search popularity change for image editing software worldwide in August 2026? - In August 2026, Photopea gained estimated Share of Search among image editing software worldwide, from 27.4% to 30.1%. - Estimated monthly branded searches for Xara worldwide fell 51.7% over 11 measured months, from 3.3K to 1.6K in August 2026. ## Month by month | Month | Photopea estimated searches | Photopea Share of Search | Photopea rank | Xara estimated searches | Xara Share of Search | Xara rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.3M | 27.3% | 1 | 3.3K | 0.02% | 12 | | Nov 2025 | 3.5M | 22.3% | 2 | 2.7K | 0.02% | 12 | | Dec 2025 | 3.5M | 25.6% | 2 | 2.4K | 0.02% | 12 | | Jan 2026 | 3.5M | 26.1% | 1 | 2.3K | 0.02% | 12 | | Feb 2026 | 3.5M | 27.4% | 1 | 2.4K | 0.02% | 12 | | Mar 2026 | 3.6M | 26.5% | 1 | 2.3K | 0.02% | 12 | | Apr 2026 | 3.6M | 25.2% | 2 | 2K | 0.01% | 12 | | May 2026 | 3.5M | 25.7% | 2 | 1.9K | 0.01% | 12 | | Jun 2026 | 3.5M | 27.4% | 1 | 1.6K | 0.01% | 12 | | Jul 2026 | 3.6M | 27.4% | 1 | 1.6K | 0.01% | 12 | | Aug 2026 | 3.6M | 30.1% | 1 | 1.6K | 0.01% | 12 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Photopea’s and Xara’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Photopea**: Measured on the search terms “download photopea”, “how much is photopea”, “photo pea”, “photo pea ai”, “photo pea app”, “photo pea download”, “photo pea editor”, “photo pea online”, “photopea”, “photopea 2024”, “photopea 2025”, “photopea 2026”, “photopea ai”, “photopea android”, “photopea app”, “photopea cost”, “photopea download”, “photopea editor”, “photopea for android”, “photopea for ipad”, “photopea for iphone”, “photopea for mac”, “photopea for windows”, “photopea free”, “photopea free download”, “photopea free trial”, “photopea graphic design”, “photopea image editor”, “photopea ipad”, “photopea iphone”, “photopea linux”, “photopea mac”, “photopea online”, “photopea photo editing”, “photopea photo editing software”, “photopea photo editor”, “photopea premium”, “photopea price”, “photopea pro”, “photopea review”, “photopea software”, “photopea website” and “photopea.com”, summed into one figure. - **Xara**: Measured on the search terms “download xara designer pro”, “magix xara designer pro”, “magix xara photo & graphic designer”, “magix xara xtreme”, “magix xara xtreme pro”, “xara cloud”, “xara cloud pricing”, “xara designer pro”, “xara designer pro free download”, “xara designer pro mac”, “xara designer pro price”, “xara designer pro review”, “xara designer pro reviews”, “xara photo & graphic designer”, “xara photo & graphic designer free”, “xara photo & graphic designer free download”, “xara photo & graphic designer online”, “xara photo & graphic designer review”, “xara photo and graphic designer download”, “xara photo and graphic designer review”, “xara software”, “xara software download”, “xara software free download”, “xara software review”, “xara xtreme”, “xara xtreme download”, “xara xtreme free download”, “xara xtreme linux”, “xara xtreme mac”, “xara xtreme pro”, “xara xtreme review” and “xara xtreme windows”, summed into one figure. - [Photopea profile](/demand/global-en/brands/photopea) - [Xara profile](/demand/global-en/brands/xara) - [All image editing software worldwide](/demand/global-en/categories/image-editing-software): The set both shares are measured inside, 13 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Photopea or Xara? In August 2026, Photopea had more branded searches than Xara among image editing software worldwide. Photopea was estimated to have 3.6M branded searches compared to Xara’s 1.6K, and held a 30.1% Share of Search versus Xara’s 0.01%. ## Cite this page Brandwave. "Photopea vs Xara: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/image-editing-software/compare/photopea-vs-xara This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/image-editing-software/compare/photopea-vs-xara. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.