--- title: "GIMP vs Xara: Which is more popular by branded search?" description: "Which is more popular in search, GIMP or Xara? Compare estimated monthly branded-search demand and Share of Search inside the Image editing software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/image-editing-software/compare/gimp-vs-xara" publisher: "Brandwave" --- # GIMP vs Xara: Which is more popular by branded search? Which is more popular in search, GIMP or Xara? Compare estimated monthly branded-search demand and Share of Search inside the Image editing software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: GIMP and Xara - **Competitive set**: Image editing software - **Market**: Global - **Month measured**: Aug 2026 - **GIMP Share of Search**: 7.1% - **Xara Share of Search**: 0.01% ## Which is more popular in search, GIMP or Xara? - In August 2026, GIMP had more branded searches than Xara among image editing software worldwide. GIMP was estimated to have 847K branded searches compared to Xara’s 1.6K, and held a 7.1% Share of Search versus Xara’s 0.01%. - GIMP was ahead of Xara in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, GIMP’s estimated Share of Search among image editing software worldwide moved from 8.3% to 7.1%, and its estimated monthly branded searches moved from 1.3M to 847K. - Across the 11 months ending August 2026, Xara’s estimated Share of Search among image editing software worldwide moved from 0.02% to 0.01%, and its estimated monthly branded searches moved from 3.3K to 1.6K. ## How did search popularity change for image editing software worldwide in August 2026? - In August 2026, GIMP gained estimated Share of Search among image editing software worldwide, from 6.6% to 7.1%. - Estimated monthly branded searches for Xara worldwide fell 51.7% over 11 measured months, from 3.3K to 1.6K in August 2026. ## Month by month | Month | GIMP estimated searches | GIMP Share of Search | GIMP rank | Xara estimated searches | Xara Share of Search | Xara rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3M | 8.3% | 5 | 3.3K | 0.02% | 12 | | Nov 2025 | 1.3M | 8.1% | 6 | 2.7K | 0.02% | 12 | | Dec 2025 | 1.1M | 7.8% | 5 | 2.4K | 0.02% | 12 | | Jan 2026 | 1.2M | 9.2% | 5 | 2.3K | 0.02% | 12 | | Feb 2026 | 1.1M | 8.1% | 5 | 2.4K | 0.02% | 12 | | Mar 2026 | 1.1M | 7.8% | 5 | 2.3K | 0.02% | 12 | | Apr 2026 | 1M | 7.2% | 5 | 2K | 0.01% | 12 | | May 2026 | 856K | 6.2% | 5 | 1.9K | 0.01% | 12 | | Jun 2026 | 848K | 6.6% | 5 | 1.6K | 0.01% | 12 | | Jul 2026 | 860K | 6.6% | 5 | 1.6K | 0.01% | 12 | | Aug 2026 | 847K | 7.1% | 5 | 1.6K | 0.01% | 12 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using GIMP’s and Xara’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **GIMP**: Measured on the search terms “download gimp”, “download gimp photo editor”, “free gimp”, “free gimp software”, “gimp”, “gimp 2”, “gimp 2025”, “gimp 2026”, “gimp ai”, “gimp android”, “gimp app”, “gimp cost”, “gimp design software”, “gimp free download”, “gimp free trial”, “gimp graphic design”, “gimp image editor”, “gimp image editor app”, “gimp image editor free download”, “gimp image editor linux”, “gimp image editor mac”, “gimp image editor online”, “gimp image editor pro”, “gimp image editor review”, “gimp image editor windows”, “gimp ipad”, “gimp linux”, “gimp mac”, “gimp online”, “gimp photo editor”, “gimp photo editor android”, “gimp photo editor for android”, “gimp photo editor for ipad”, “gimp photo editor for linux”, “gimp photo editor mac”, “gimp photo editor review”, “gimp photo editor windows”, “gimp price”, “gimp pro”, “gimp program”, “gimp review”, “gimp software”, “gimp software download”, “gimp software for android”, “gimp software online”, “gimp vector editor”, “gimp vector graphics”, “gimp windows”, “gimp.org”, “gnu image manipulation program for windows” and “gnu image manipulation program online”, summed into one figure. - **Xara**: Measured on the search terms “download xara designer pro”, “magix xara designer pro”, “magix xara photo & graphic designer”, “magix xara xtreme”, “magix xara xtreme pro”, “xara cloud”, “xara cloud pricing”, “xara designer pro”, “xara designer pro free download”, “xara designer pro mac”, “xara designer pro price”, “xara designer pro review”, “xara designer pro reviews”, “xara photo & graphic designer”, “xara photo & graphic designer free”, “xara photo & graphic designer free download”, “xara photo & graphic designer online”, “xara photo & graphic designer review”, “xara photo and graphic designer download”, “xara photo and graphic designer review”, “xara software”, “xara software download”, “xara software free download”, “xara software review”, “xara xtreme”, “xara xtreme download”, “xara xtreme free download”, “xara xtreme linux”, “xara xtreme mac”, “xara xtreme pro”, “xara xtreme review” and “xara xtreme windows”, summed into one figure. - [GIMP profile](/demand/global-en/brands/gimp) - [Xara profile](/demand/global-en/brands/xara) - [All image editing software worldwide](/demand/global-en/categories/image-editing-software): The set both shares are measured inside, 13 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, GIMP or Xara? In August 2026, GIMP had more branded searches than Xara among image editing software worldwide. GIMP was estimated to have 847K branded searches compared to Xara’s 1.6K, and held a 7.1% Share of Search versus Xara’s 0.01%. ## Cite this page Brandwave. "GIMP vs Xara: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/image-editing-software/compare/gimp-vs-xara This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/image-editing-software/compare/gimp-vs-xara. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.