---
title: "Illustration software: Which brands are most popular in search?"
description: "Compare the software illustrators draw in. Share of Search among Adobe Illustrator, Krita, Procreate, Affinity and Clip Studio Paint, the illustration software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/illustration-software"
publisher: "Brandwave"
---

# Illustration software: Which brands are most popular in search?

Compare the software illustrators draw in. Share of Search among Adobe Illustrator, Krita, Procreate, Affinity and Clip Studio Paint, the illustration software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Illustration software
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Adobe Illustrator, 35.8%

## Which brand is most popular in search among illustration software worldwide?

- In August 2026, Adobe Illustrator was the most searched among illustration software worldwide, with an estimated 856K branded searches and 35.8% estimated Share of Search within this set.
- Krita is in 2nd place, 12.8 percentage points behind at 23% Share of Search.
- Across the 11 months ending August 2026, Adobe Illustrator’s estimated Share of Search among illustration software worldwide increased from 31% to 35.8%.
- Across the 11 months ending August 2026, Krita’s estimated Share of Search among illustration software worldwide increased from 18.6% to 23%.
- Across the 11 months ending August 2026, Affinity’s estimated Share of Search among illustration software worldwide decreased from 21.7% to 12.1%.
- Across the 11 months ending August 2026, Adobe Illustrator’s estimated Share of Search among illustration software worldwide peaked at 39.1% in July 2026 and was lowest at 23.4% in November 2025.
- Across the 11 months ending August 2026, Krita’s estimated Share of Search among illustration software worldwide peaked at 23% in August 2026 and was lowest at 14.4% in November 2025.
- Across the 11 months ending August 2026, Procreate’s estimated Share of Search among illustration software worldwide peaked at 20.7% in January 2026 and was lowest at 14.4% in November 2025.
- Across the 11 months ending August 2026, Affinity’s estimated Share of Search among illustration software worldwide peaked at 38.2% in November 2025 and was lowest at 12.1% in August 2026.
- Across the 11 months ending August 2026, Clip Studio Paint’s estimated Share of Search among illustration software worldwide peaked at 13.9% in March 2026 and was lowest at 9.6% in November 2025.
- Across the 11 months ending August 2026, Krita rose from 3rd to 2nd among illustration software worldwide.
- Across the 11 months ending August 2026, Procreate rose from 4th to 3rd among illustration software worldwide.
- Across the 11 months ending August 2026, Affinity fell from 2nd to 4th among illustration software worldwide.
- Across the 11 months ending August 2026, Clip Studio Paint held steady: its estimated Share of Search among illustration software worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Adobe Illustrator vs Krita: compare search popularity](/demand/global-en/compare/adobe-illustrator-vs-krita): 35.8% against 23% Share of Search.
- [Adobe Illustrator vs Procreate: compare search popularity](/demand/global-en/compare/adobe-illustrator-vs-procreate): 35.8% against 18.8% Share of Search.
- [Adobe Illustrator vs Affinity: compare search popularity](/demand/global-en/compare/adobe-illustrator-vs-affinity): 35.8% against 12.1% Share of Search.
- [Adobe Illustrator vs Clip Studio Paint: compare search popularity](/demand/global-en/compare/adobe-illustrator-vs-clip-studio-paint): 35.8% against 10.3% Share of Search.
- [Krita vs Procreate: compare search popularity](/demand/global-en/compare/krita-vs-procreate): 23% against 18.8% Share of Search.
- [Krita vs Affinity: compare search popularity](/demand/global-en/compare/affinity-vs-krita): 23% against 12.1% Share of Search.
- [Krita vs Clip Studio Paint: compare search popularity](/demand/global-en/compare/clip-studio-paint-vs-krita): 23% against 10.3% Share of Search.
- [Procreate vs Affinity: compare search popularity](/demand/global-en/compare/affinity-vs-procreate): 18.8% against 12.1% Share of Search.
- [Procreate vs Clip Studio Paint: compare search popularity](/demand/global-en/compare/clip-studio-paint-vs-procreate): 18.8% against 10.3% Share of Search.
- [Affinity vs Clip Studio Paint: compare search popularity](/demand/global-en/compare/affinity-vs-clip-studio-paint): 12.1% against 10.3% Share of Search.

## How did search popularity change for illustration software worldwide in August 2026?

- In August 2026, Krita gained estimated Share of Search among illustration software worldwide, from 19% to 23%.
- In August 2026, Adobe Illustrator lost estimated Share of Search among illustration software worldwide, from 39.1% to 35.8%.
- Procreate’s estimated Share of Search among illustration software worldwide has lost ground for 3 months in a row, from 19.9% to 18.8% in August 2026.
- Estimated monthly branded searches for Affinity worldwide fell 54.8% over 11 measured months, from 640K to 289K in August 2026.
- Estimated monthly branded searches for Clip Studio Paint worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Adobe Illustrator | 35.8% | 856K | -7.3% | Adobe |
| 2 | Krita | 23% | 550K | +22.2% | Krita |
| 3 | Procreate | 18.8% | 450K | 0.0% | Procreate |
| 4 | Affinity | 12.1% | 289K | -1.5% | Canva |
| 5 | Clip Studio Paint | 10.3% | 246K | 0.0% | Clip Studio Paint |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Adobe Illustrator | 915K | 31% | 1 |
| Oct 2025 | Affinity | 640K | 21.7% | 2 |
| Oct 2025 | Krita | 550K | 18.6% | 3 |
| Oct 2025 | Procreate | 550K | 18.6% | 4 |
| Oct 2025 | Clip Studio Paint | 301K | 10.2% | 5 |
| Nov 2025 | Affinity | 1.5M | 38.2% | 1 |
| Nov 2025 | Adobe Illustrator | 892K | 23.4% | 2 |
| Nov 2025 | Krita | 550K | 14.4% | 3 |
| Nov 2025 | Procreate | 550K | 14.4% | 4 |
| Nov 2025 | Clip Studio Paint | 368K | 9.6% | 5 |
| Dec 2025 | Adobe Illustrator | 755K | 27.7% | 1 |
| Dec 2025 | Krita | 550K | 20.2% | 2 |
| Dec 2025 | Procreate | 550K | 20.2% | 3 |
| Dec 2025 | Affinity | 502K | 18.4% | 4 |
| Dec 2025 | Clip Studio Paint | 368K | 13.5% | 5 |
| Jan 2026 | Adobe Illustrator | 783K | 29.5% | 1 |
| Jan 2026 | Krita | 550K | 20.7% | 2 |
| Jan 2026 | Procreate | 550K | 20.7% | 3 |
| Jan 2026 | Affinity | 469K | 17.7% | 4 |
| Jan 2026 | Clip Studio Paint | 301K | 11.3% | 5 |
| Feb 2026 | Adobe Illustrator | 796K | 34.4% | 1 |
| Feb 2026 | Krita | 450K | 19.5% | 2 |
| Feb 2026 | Procreate | 450K | 19.5% | 3 |
| Feb 2026 | Affinity | 369K | 16% | 4 |
| Feb 2026 | Clip Studio Paint | 246K | 10.6% | 5 |
| Mar 2026 | Adobe Illustrator | 819K | 30.9% | 1 |
| Mar 2026 | Krita | 550K | 20.7% | 2 |
| Mar 2026 | Procreate | 550K | 20.7% | 3 |
| Mar 2026 | Clip Studio Paint | 368K | 13.9% | 4 |
| Mar 2026 | Affinity | 367K | 13.8% | 5 |
| Apr 2026 | Adobe Illustrator | 879K | 35.7% | 1 |
| Apr 2026 | Krita | 550K | 22.3% | 2 |
| Apr 2026 | Procreate | 450K | 18.3% | 3 |
| Apr 2026 | Affinity | 336K | 13.7% | 4 |
| Apr 2026 | Clip Studio Paint | 246K | 10% | 5 |
| May 2026 | Adobe Illustrator | 822K | 36.3% | 1 |
| May 2026 | Krita | 450K | 19.9% | 2 |
| May 2026 | Procreate | 450K | 19.9% | 3 |
| May 2026 | Affinity | 294K | 13% | 4 |
| May 2026 | Clip Studio Paint | 246K | 10.9% | 5 |
| Jun 2026 | Adobe Illustrator | 828K | 35.3% | 1 |
| Jun 2026 | Krita | 450K | 19.2% | 2 |
| Jun 2026 | Procreate | 450K | 19.2% | 3 |
| Jun 2026 | Affinity | 319K | 13.6% | 4 |
| Jun 2026 | Clip Studio Paint | 301K | 12.8% | 5 |
| Jul 2026 | Adobe Illustrator | 924K | 39.1% | 1 |
| Jul 2026 | Krita | 450K | 19% | 2 |
| Jul 2026 | Procreate | 450K | 19% | 3 |
| Jul 2026 | Affinity | 294K | 12.4% | 4 |
| Jul 2026 | Clip Studio Paint | 246K | 10.4% | 5 |
| Aug 2026 | Adobe Illustrator | 856K | 35.8% | 1 |
| Aug 2026 | Krita | 550K | 23% | 2 |
| Aug 2026 | Procreate | 450K | 18.8% | 3 |
| Aug 2026 | Affinity | 289K | 12.1% | 4 |
| Aug 2026 | Clip Studio Paint | 246K | 10.3% | 5 |
| Sep 2026 | Adobe Illustrator | — | — | — |
| Sep 2026 | Affinity | — | — | — |
| Sep 2026 | Clip Studio Paint | — | — | — |
| Sep 2026 | Krita | — | — | — |
| Sep 2026 | Procreate | — | — | — |

## What is being compared

- **Adobe Illustrator**: Measured on the search terms “adobe illustrator”, “adobe illustrator cost”, “adobe illustrator download”, “adobe illustrator for graphic design”, “adobe illustrator for ipad”, “adobe illustrator free”, “adobe illustrator free download”, “adobe illustrator free trial”, “adobe illustrator graphic design”, “adobe illustrator graphic design software”, “adobe illustrator online”, “adobe illustrator photo editing”, “adobe illustrator subscription”, “adobe illustrator vector design”, “adobe illustrator vector graphics”, “adobeillustrator”, “download adobe illustrator”, “how much is adobe illustrator”, “illustrator ai” and “illustrator software”, summed into one figure.
- **Affinity**: Measured on the search terms “affinity app”, “affinity app android”, “affinity app cost”, “affinity app download”, “affinity app for android”, “affinity app for ipad”, “affinity app free”, “affinity app ipad”, “affinity app linux”, “affinity app review”, “affinity app reviews”, “affinity app windows”, “affinity by canva”, “affinity canva”, “affinity design”, “affinity designer”, “affinity designer 2”, “affinity designer 2 download”, “affinity designer 2 for ipad”, “affinity designer ai”, “affinity designer android”, “affinity designer app”, “affinity designer cost”, “affinity designer desktop publishing”, “affinity designer download”, “affinity designer for android”, “affinity designer for iphone”, “affinity designer for linux”, “affinity designer free”, “affinity designer free download”, “affinity designer free trial”, “affinity designer graphic design”, “affinity designer graphic design software”, “affinity designer ipad”, “affinity designer iphone”, “affinity designer linux”, “affinity designer mac”, “affinity designer online”, “affinity designer photo editing”, “affinity designer price”, “affinity designer program”, “affinity designer review”, “affinity designer subscription”, “affinity designer trial”, “affinity designer vector graphics”, “affinity designer website”, “affinity designer windows”, “affinity photo”, “affinity photo 2”, “affinity photo 2 download”, “affinity photo ai”, “affinity photo android”, “affinity photo app”, “affinity photo cost”, “affinity photo download”, “affinity photo editing software”, “affinity photo editor”, “affinity photo for android”, “affinity photo for linux”, “affinity photo free”, “affinity photo free download”, “affinity photo free trial”, “affinity photo graphic design”, “affinity photo ipad”, “affinity photo iphone”, “affinity photo linux”, “affinity photo mac”, “affinity photo online”, “affinity photo pro”, “affinity photo review”, “affinity photo software”, “affinity photo trial”, “affinity photo windows”, “affinity publisher”, “affinity publisher 2”, “affinity publisher android”, “affinity publisher app”, “affinity publisher cost”, “affinity publisher download”, “affinity publisher for ipad”, “affinity publisher free”, “affinity publisher free download”, “affinity publisher free trial”, “affinity publisher ipad”, “affinity publisher linux”, “affinity publisher mac”, “affinity publisher online”, “affinity publisher price”, “affinity publisher review”, “affinity publisher software”, “affinity publisher trial”, “affinity publisher website”, “affinity publisher windows”, “affinity software”, “affinity software cost”, “affinity software download”, “affinity software free”, “affinity software free download”, “affinity software free trial”, “affinity software ipad”, “affinity software linux”, “affinity software mac”, “affinity software review”, “affinity software trial”, “affinity studio”, “affinity studio 2”, “affinity studio ai”, “affinity studio android”, “affinity studio by canva”, “affinity studio for linux”, “affinity studio free”, “affinity studio ipad”, “affinity studio linux”, “affinity studio price”, “affinity studio review”, “affinity.studio”, “canva affinity”, “serif affinity”, “serif affinity designer download”, “serif affinity designer for windows”, “serif affinity designer free download”, “serif affinity designer review”, “serif affinity designer software”, “serif affinity photo download”, “serif affinity photo review”, “serif affinity photo software” and “serif affinity photo windows”, summed into one figure.
- **Clip Studio Paint**: Measured on the search term “clip studio paint”.
- **Krita**: Measured on the search term “krita”.
- **Procreate**: Measured on the search term “procreate”.

- [Adobe Illustrator](/demand/global-en/brands/adobe-illustrator)
- [Affinity](/demand/global-en/brands/affinity)
- [Clip Studio Paint](/demand/global-en/brands/clip-studio-paint)
- [Krita](/demand/global-en/brands/krita)
- [Procreate](/demand/global-en/brands/procreate)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among illustration software worldwide?

In August 2026, Adobe Illustrator was the most searched among illustration software worldwide, with an estimated 856K branded searches and 35.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Illustration software: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/illustration-software

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/illustration-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.