---
title: "Identity verification services: Which brands are most popular in search?"
description: "Compare the identity verification services businesses choose between. Share of Search among ID.me, Veriff, Onfido, Jumio, Trulioo and Persona, the identity verification services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/identity-verification-services"
publisher: "Brandwave"
---

# Identity verification services: Which brands are most popular in search?

Compare the identity verification services businesses choose between. Share of Search among ID.me, Veriff, Onfido, Jumio, Trulioo and Persona, the identity verification services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Identity verification services
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: ID.me, 97.5%

## Which brand is most popular in search among identity verification services worldwide?

- In August 2026, ID.me was the most searched among identity verification services worldwide, with an estimated 2.2M branded searches and 97.5% estimated Share of Search within this set.
- Veriff is in 2nd place, 96.7 percentage points behind at 0.79% Share of Search.
- Across the 11 months ending August 2026, ID.me’s estimated Share of Search among identity verification services worldwide peaked at 98.2% in July 2026 and was lowest at 97.2% in March 2026.
- Across the 11 months ending August 2026, Veriff rose from 3rd to 2nd among identity verification services worldwide.
- Across the 11 months ending August 2026, Onfido fell from 2nd to 3rd among identity verification services worldwide.
- Across the 11 months ending August 2026, Trulioo rose from 6th to 5th among identity verification services worldwide.
- Across the 11 months ending August 2026, Persona fell from 5th to 6th among identity verification services worldwide.
- Across the 11 months ending August 2026, ID.me and Jumio held steady: their estimated Share of Search among identity verification services worldwide each moved less than 0.5 percentage points.

## How did search popularity change for identity verification services worldwide in August 2026?

- In August 2026, ID.me lost estimated Share of Search among identity verification services worldwide, from 98.2% to 97.5%.
- Estimated monthly branded searches for Onfido worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.
- Estimated monthly branded searches for Persona worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.
- Estimated monthly branded searches for Jumio worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.
- Estimated monthly branded searches for Trulioo worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | ID.me | 97.5% | 2.2M | -33.1% | ID.me |
| 2 | Veriff | 0.79% | 18.1K | 0.0% | Veriff |
| 3 | Onfido | 0.64% | 14.8K | 0.0% | Onfido |
| 4 | Jumio | 0.43% | 9.9K | -18.2% | Jumio |
| 5 | Trulioo | 0.35% | 8.1K | 0.0% | Trulioo |
| 6 | Persona | 0.29% | 6.6K | 0.0% | Persona |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | ID.me | 2.7M | 97.3% | 1 |
| Oct 2025 | Onfido | 22.2K | 0.79% | 2 |
| Oct 2025 | Veriff | 18.1K | 0.64% | 3 |
| Oct 2025 | Jumio | 14.8K | 0.53% | 4 |
| Oct 2025 | Persona | 9.9K | 0.35% | 5 |
| Oct 2025 | Trulioo | 9.9K | 0.35% | 6 |
| Nov 2025 | ID.me | 4.1M | 98.2% | 1 |
| Nov 2025 | Onfido | 22.2K | 0.53% | 2 |
| Nov 2025 | Veriff | 18.1K | 0.43% | 3 |
| Nov 2025 | Jumio | 14.8K | 0.36% | 4 |
| Nov 2025 | Persona | 9.9K | 0.24% | 5 |
| Nov 2025 | Trulioo | 8.1K | 0.19% | 6 |
| Dec 2025 | ID.me | 2.2M | 97.3% | 1 |
| Dec 2025 | Onfido | 18.1K | 0.79% | 2 |
| Dec 2025 | Veriff | 18.1K | 0.79% | 3 |
| Dec 2025 | Jumio | 12.1K | 0.53% | 4 |
| Dec 2025 | Persona | 8.1K | 0.35% | 5 |
| Dec 2025 | Trulioo | 6.6K | 0.29% | 6 |
| Jan 2026 | ID.me | 2.7M | 97.3% | 1 |
| Jan 2026 | Onfido | 22.2K | 0.79% | 2 |
| Jan 2026 | Veriff | 18.1K | 0.64% | 3 |
| Jan 2026 | Jumio | 14.8K | 0.53% | 4 |
| Jan 2026 | Persona | 9.9K | 0.35% | 5 |
| Jan 2026 | Trulioo | 9.9K | 0.35% | 6 |
| Feb 2026 | ID.me | 3.4M | 97.9% | 1 |
| Feb 2026 | Onfido | 22.2K | 0.65% | 2 |
| Feb 2026 | Veriff | 18.1K | 0.53% | 3 |
| Feb 2026 | Jumio | 12.1K | 0.35% | 4 |
| Feb 2026 | Persona | 9.9K | 0.29% | 5 |
| Feb 2026 | Trulioo | 8.1K | 0.24% | 6 |
| Mar 2026 | ID.me | 2.7M | 97.2% | 1 |
| Mar 2026 | Onfido | 22.2K | 0.79% | 2 |
| Mar 2026 | Veriff | 22.2K | 0.79% | 3 |
| Mar 2026 | Jumio | 14.8K | 0.53% | 4 |
| Mar 2026 | Persona | 9.9K | 0.35% | 5 |
| Mar 2026 | Trulioo | 9.9K | 0.35% | 6 |
| Apr 2026 | ID.me | 2.7M | 97.5% | 1 |
| Apr 2026 | Onfido | 18.1K | 0.64% | 2 |
| Apr 2026 | Veriff | 18.1K | 0.64% | 3 |
| Apr 2026 | Jumio | 14.8K | 0.53% | 4 |
| Apr 2026 | Trulioo | 9.9K | 0.35% | 5 |
| Apr 2026 | Persona | 8.1K | 0.29% | 6 |
| May 2026 | ID.me | 2.7M | 97.7% | 1 |
| May 2026 | Onfido | 18.1K | 0.65% | 2 |
| May 2026 | Veriff | 18.1K | 0.65% | 3 |
| May 2026 | Jumio | 12.1K | 0.43% | 4 |
| May 2026 | Persona | 8.1K | 0.29% | 5 |
| May 2026 | Trulioo | 8.1K | 0.29% | 6 |
| Jun 2026 | ID.me | 2.2M | 97.3% | 1 |
| Jun 2026 | Veriff | 18.1K | 0.79% | 2 |
| Jun 2026 | Onfido | 14.8K | 0.64% | 3 |
| Jun 2026 | Jumio | 12.1K | 0.53% | 4 |
| Jun 2026 | Persona | 8.1K | 0.35% | 5 |
| Jun 2026 | Trulioo | 8.1K | 0.35% | 6 |
| Jul 2026 | ID.me | 3.4M | 98.2% | 1 |
| Jul 2026 | Veriff | 18.1K | 0.53% | 2 |
| Jul 2026 | Onfido | 14.8K | 0.43% | 3 |
| Jul 2026 | Jumio | 12.1K | 0.35% | 4 |
| Jul 2026 | Trulioo | 8.1K | 0.24% | 5 |
| Jul 2026 | Persona | 6.6K | 0.19% | 6 |
| Aug 2026 | ID.me | 2.2M | 97.5% | 1 |
| Aug 2026 | Veriff | 18.1K | 0.79% | 2 |
| Aug 2026 | Onfido | 14.8K | 0.64% | 3 |
| Aug 2026 | Jumio | 9.9K | 0.43% | 4 |
| Aug 2026 | Trulioo | 8.1K | 0.35% | 5 |
| Aug 2026 | Persona | 6.6K | 0.29% | 6 |
| Sep 2026 | ID.me | — | — | — |
| Sep 2026 | Jumio | — | — | — |
| Sep 2026 | Onfido | — | — | — |
| Sep 2026 | Persona | — | — | — |
| Sep 2026 | Trulioo | — | — | — |
| Sep 2026 | Veriff | — | — | — |

## What is being compared

- **ID.me**: Measured on the search term “id me”.
- **Jumio**: Measured on the search term “jumio”.
- **Onfido**: Measured on the search term “onfido”.
- **Persona**: Measured on the search term “persona identity”.
- **Trulioo**: Measured on the search term “trulioo”.
- **Veriff**: Measured on the search term “veriff”.

- [ID.me](/demand/global-en/brands/id-me)
- [Jumio](/demand/global-en/brands/jumio)
- [Onfido](/demand/global-en/brands/onfido)
- [Persona](/demand/global-en/brands/persona)
- [Trulioo](/demand/global-en/brands/trulioo)
- [Veriff](/demand/global-en/brands/veriff)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among identity verification services worldwide?

In August 2026, ID.me was the most searched among identity verification services worldwide, with an estimated 2.2M branded searches and 97.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Identity verification services: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/identity-verification-services

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/identity-verification-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.