--- title: "Identity verification platforms: Which brands are most popular in search?" description: "Compare the platforms used to verify customer identity. Share of Search among Sumsub, Veriff, Onfido, Jumio and Persona, the identity verification platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/identity-verification-platforms" publisher: "Brandwave" --- # Identity verification platforms: Which brands are most popular in search? Compare the platforms used to verify customer identity. Share of Search among Sumsub, Veriff, Onfido, Jumio and Persona, the identity verification platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Identity verification platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Sumsub, 50.1% ## Which brand is most popular in search among identity verification platforms worldwide? - In August 2026, Sumsub was the most searched among identity verification platforms worldwide, with an estimated 49.5K branded searches and 50.1% estimated Share of Search within this set. - Veriff is in 2nd place, 31.7 percentage points behind at 18.3% Share of Search. - Across the 11 months ending August 2026, Sumsub’s estimated Share of Search among identity verification platforms worldwide increased from 48.2% to 50.1%. - Across the 11 months ending August 2026, Veriff’s estimated Share of Search among identity verification platforms worldwide increased from 14.4% to 18.3%. - Across the 11 months ending August 2026, Onfido’s estimated Share of Search among identity verification platforms worldwide decreased from 17.7% to 15%. - Across the 11 months ending August 2026, Jumio’s estimated Share of Search among identity verification platforms worldwide decreased from 11.8% to 10%. - Across the 11 months ending August 2026, Persona’s estimated Share of Search among identity verification platforms worldwide decreased from 7.9% to 6.7%. - Across the 11 months ending August 2026, Sumsub’s estimated Share of Search among identity verification platforms worldwide peaked at 50.1% in August 2026 and was lowest at 41.7% in March 2026. - Across the 11 months ending August 2026, Veriff’s estimated Share of Search among identity verification platforms worldwide peaked at 18.7% in March 2026 and was lowest at 14.4% in October 2025. - Across the 11 months ending August 2026, Onfido’s estimated Share of Search among identity verification platforms worldwide peaked at 19.9% in February 2026 and was lowest at 14.4% in June 2026. - Across the 11 months ending August 2026, Jumio’s estimated Share of Search among identity verification platforms worldwide peaked at 13.6% in April 2026 and was lowest at 10% in August 2026. - Across the 11 months ending August 2026, Persona’s estimated Share of Search among identity verification platforms worldwide peaked at 8.9% in February 2026 and was lowest at 6.5% in July 2026. - Across the 11 months ending August 2026, Veriff rose from 3rd to 2nd among identity verification platforms worldwide. - Across the 11 months ending August 2026, Onfido fell from 2nd to 3rd among identity verification platforms worldwide. ## Compare search popularity between leading brands - [Sumsub vs Veriff: compare search popularity](/demand/global-en/compare/sumsub-vs-veriff): 50.1% against 18.3% Share of Search. - [Sumsub vs Onfido: compare search popularity](/demand/global-en/compare/onfido-vs-sumsub): 50.1% against 15% Share of Search. - [Sumsub vs Jumio: compare search popularity](/demand/global-en/compare/jumio-vs-sumsub): 50.1% against 10% Share of Search. - [Sumsub vs Persona: compare search popularity](/demand/global-en/compare/persona-vs-sumsub): 50.1% against 6.7% Share of Search. - [Veriff vs Onfido: compare search popularity](/demand/global-en/compare/onfido-vs-veriff): 18.3% against 15% Share of Search. - [Veriff vs Jumio: compare search popularity](/demand/global-en/compare/jumio-vs-veriff): 18.3% against 10% Share of Search. - [Veriff vs Persona: compare search popularity](/demand/global-en/compare/persona-vs-veriff): 18.3% against 6.7% Share of Search. - [Onfido vs Jumio: compare search popularity](/demand/global-en/compare/jumio-vs-onfido): 15% against 10% Share of Search. - [Onfido vs Persona: compare search popularity](/demand/global-en/compare/onfido-vs-persona): 15% against 6.7% Share of Search. - [Jumio vs Persona: compare search popularity](/demand/global-en/compare/jumio-vs-persona): 10% against 6.7% Share of Search. ## How did search popularity change for identity verification platforms worldwide in August 2026? - In August 2026, Sumsub gained estimated Share of Search among identity verification platforms worldwide, from 49% to 50.1%. - In August 2026, Jumio lost estimated Share of Search among identity verification platforms worldwide, from 12% to 10%. - Veriff’s estimated Share of Search among identity verification platforms worldwide has gained ground for 3 months in a row, from 17.1% to 18.3% in August 2026. - Estimated monthly branded searches for Onfido worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026. - Estimated monthly branded searches for Persona worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Sumsub | 50.1% | 49.5K | 0.0% | Sumsub | | 2 | Veriff | 18.3% | 18.1K | 0.0% | Veriff | | 3 | Onfido | 15% | 14.8K | 0.0% | Onfido | | 4 | Jumio | 10% | 9.9K | -18.2% | Jumio | | 5 | Persona | 6.7% | 6.6K | 0.0% | Persona | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sumsub | 60.5K | 48.2% | 1 | | Oct 2025 | Onfido | 22.2K | 17.7% | 2 | | Oct 2025 | Veriff | 18.1K | 14.4% | 3 | | Oct 2025 | Jumio | 14.8K | 11.8% | 4 | | Oct 2025 | Persona | 9.9K | 7.9% | 5 | | Nov 2025 | Sumsub | 49.5K | 43.2% | 1 | | Nov 2025 | Onfido | 22.2K | 19.4% | 2 | | Nov 2025 | Veriff | 18.1K | 15.8% | 3 | | Nov 2025 | Jumio | 14.8K | 12.9% | 4 | | Nov 2025 | Persona | 9.9K | 8.6% | 5 | | Dec 2025 | Sumsub | 40.5K | 41.8% | 1 | | Dec 2025 | Onfido | 18.1K | 18.7% | 2 | | Dec 2025 | Veriff | 18.1K | 18.7% | 3 | | Dec 2025 | Jumio | 12.1K | 12.5% | 4 | | Dec 2025 | Persona | 8.1K | 8.4% | 5 | | Jan 2026 | Sumsub | 49.5K | 43.2% | 1 | | Jan 2026 | Onfido | 22.2K | 19.4% | 2 | | Jan 2026 | Veriff | 18.1K | 15.8% | 3 | | Jan 2026 | Jumio | 14.8K | 12.9% | 4 | | Jan 2026 | Persona | 9.9K | 8.6% | 5 | | Feb 2026 | Sumsub | 49.5K | 44.3% | 1 | | Feb 2026 | Onfido | 22.2K | 19.9% | 2 | | Feb 2026 | Veriff | 18.1K | 16.2% | 3 | | Feb 2026 | Jumio | 12.1K | 10.8% | 4 | | Feb 2026 | Persona | 9.9K | 8.9% | 5 | | Mar 2026 | Sumsub | 49.5K | 41.7% | 1 | | Mar 2026 | Onfido | 22.2K | 18.7% | 2 | | Mar 2026 | Veriff | 22.2K | 18.7% | 3 | | Mar 2026 | Jumio | 14.8K | 12.5% | 4 | | Mar 2026 | Persona | 9.9K | 8.3% | 5 | | Apr 2026 | Sumsub | 49.5K | 45.6% | 1 | | Apr 2026 | Onfido | 18.1K | 16.7% | 2 | | Apr 2026 | Veriff | 18.1K | 16.7% | 3 | | Apr 2026 | Jumio | 14.8K | 13.6% | 4 | | Apr 2026 | Persona | 8.1K | 7.5% | 5 | | May 2026 | Sumsub | 49.5K | 46.7% | 1 | | May 2026 | Onfido | 18.1K | 17.1% | 2 | | May 2026 | Veriff | 18.1K | 17.1% | 3 | | May 2026 | Jumio | 12.1K | 11.4% | 4 | | May 2026 | Persona | 8.1K | 7.6% | 5 | | Jun 2026 | Sumsub | 49.5K | 48.2% | 1 | | Jun 2026 | Veriff | 18.1K | 17.6% | 2 | | Jun 2026 | Onfido | 14.8K | 14.4% | 3 | | Jun 2026 | Jumio | 12.1K | 11.8% | 4 | | Jun 2026 | Persona | 8.1K | 7.9% | 5 | | Jul 2026 | Sumsub | 49.5K | 49% | 1 | | Jul 2026 | Veriff | 18.1K | 17.9% | 2 | | Jul 2026 | Onfido | 14.8K | 14.6% | 3 | | Jul 2026 | Jumio | 12.1K | 12% | 4 | | Jul 2026 | Persona | 6.6K | 6.5% | 5 | | Aug 2026 | Sumsub | 49.5K | 50.1% | 1 | | Aug 2026 | Veriff | 18.1K | 18.3% | 2 | | Aug 2026 | Onfido | 14.8K | 15% | 3 | | Aug 2026 | Jumio | 9.9K | 10% | 4 | | Aug 2026 | Persona | 6.6K | 6.7% | 5 | | Sep 2026 | Jumio | — | — | — | | Sep 2026 | Onfido | — | — | — | | Sep 2026 | Persona | — | — | — | | Sep 2026 | Sumsub | — | — | — | | Sep 2026 | Veriff | — | — | — | ## What is being compared - **Jumio**: Measured on the search term “jumio”. - **Onfido**: Measured on the search term “onfido”. - **Persona**: Measured on the search term “persona identity”. - **Sumsub**: Measured on the search term “sumsub”. - **Veriff**: Measured on the search term “veriff”. - [Jumio](/demand/global-en/brands/jumio) - [Onfido](/demand/global-en/brands/onfido) - [Persona](/demand/global-en/brands/persona) - [Sumsub](/demand/global-en/brands/sumsub) - [Veriff](/demand/global-en/brands/veriff) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among identity verification platforms worldwide? In August 2026, Sumsub was the most searched among identity verification platforms worldwide, with an estimated 49.5K branded searches and 50.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Identity verification platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/identity-verification-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/identity-verification-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.