--- title: "Identity resolution platforms: Which brands are most popular in search?" description: "Compare the platforms that match customer records across systems. Share of Search among Throtle, LiveRamp, Neustar, Infutor and FullContact, the identity resolution platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/identity-resolution-platforms" publisher: "Brandwave" --- # Identity resolution platforms: Which brands are most popular in search? Compare the platforms that match customer records across systems. Share of Search among Throtle, LiveRamp, Neustar, Infutor and FullContact, the identity resolution platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Identity resolution platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Throtle, 81.9% ## Which brand is most popular in search among identity resolution platforms worldwide? - In August 2026, Throtle was the most searched among identity resolution platforms worldwide, with an estimated 135K branded searches and 81.9% estimated Share of Search within this set. - LiveRamp is in 2nd place, 72.9 percentage points behind at 9% Share of Search. - Across the 11 months ending August 2026, Throtle’s estimated Share of Search among identity resolution platforms worldwide decreased from 83.2% to 81.9%. - Across the 11 months ending August 2026, Neustar’s estimated Share of Search among identity resolution platforms worldwide increased from 7.5% to 9%. - Across the 11 months ending August 2026, Throtle’s estimated Share of Search among identity resolution platforms worldwide peaked at 85.8% in November 2025 and was lowest at 61% in December 2025. - Across the 11 months ending August 2026, LiveRamp’s estimated Share of Search among identity resolution platforms worldwide peaked at 33.4% in December 2025 and was lowest at 7.7% in November 2025. - Across the 11 months ending August 2026, Neustar’s estimated Share of Search among identity resolution platforms worldwide peaked at 9% in August 2026 and was lowest at 4.4% in January 2026. - Across the 11 months ending August 2026, LiveRamp, Infutor and FullContact held steady: their estimated Share of Search among identity resolution platforms worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Throtle vs LiveRamp: compare search popularity](/demand/global-en/compare/liveramp-vs-throtle): 81.9% against 9% Share of Search. - [Throtle vs Neustar: compare search popularity](/demand/global-en/compare/neustar-vs-throtle): 81.9% against 9% Share of Search. - [LiveRamp vs Neustar: compare search popularity](/demand/global-en/compare/liveramp-vs-neustar): 9% Share of Search each. ## How did search popularity change for identity resolution platforms worldwide in August 2026? - In August 2026, Throtle gained estimated Share of Search among identity resolution platforms worldwide, from 80.3% to 81.9%. - In August 2026, LiveRamp lost estimated Share of Search among identity resolution platforms worldwide, from 10.8% to 9%. - Neustar’s estimated Share of Search among identity resolution platforms worldwide has gained ground for 3 months in a row, from 7.4% to 9% in August 2026. - Estimated monthly branded searches for Infutor worldwide fell 34.4% over 11 measured months, from 320 to 210 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Throtle | 81.9% | 135K | 0.0% | Throtle | | 2 | LiveRamp | 9% | 14.8K | -18.2% | LiveRamp | | 3 | Neustar | 9% | 14.8K | 0.0% | Neustar | | 4 | Infutor | 0.13% | 210 | 0.0% | Infutor | | 5 | FullContact | 0.03% | 50 | 0.0% | FullContact | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Throtle | 165K | 83.2% | 1 | | Oct 2025 | LiveRamp | 18.1K | 9.1% | 2 | | Oct 2025 | Neustar | 14.8K | 7.5% | 3 | | Oct 2025 | Infutor | 320 | 0.16% | 4 | | Oct 2025 | FullContact | 50 | 0.03% | 5 | | Nov 2025 | Throtle | 165K | 85.8% | 1 | | Nov 2025 | LiveRamp | 14.8K | 7.7% | 2 | | Nov 2025 | Neustar | 12.1K | 6.3% | 3 | | Nov 2025 | Infutor | 210 | 0.11% | 4 | | Nov 2025 | FullContact | 90 | 0.05% | 5 | | Dec 2025 | Throtle | 135K | 61% | 1 | | Dec 2025 | LiveRamp | 74K | 33.4% | 2 | | Dec 2025 | Neustar | 12.1K | 5.5% | 3 | | Dec 2025 | Infutor | 170 | 0.08% | 4 | | Dec 2025 | FullContact | 110 | 0.05% | 5 | | Jan 2026 | Throtle | 201K | 73.4% | 1 | | Jan 2026 | LiveRamp | 60.5K | 22.1% | 2 | | Jan 2026 | Neustar | 12.1K | 4.4% | 3 | | Jan 2026 | Infutor | 210 | 0.08% | 4 | | Jan 2026 | FullContact | 70 | 0.03% | 5 | | Feb 2026 | Throtle | 135K | 81.6% | 1 | | Feb 2026 | LiveRamp | 18.1K | 10.9% | 2 | | Feb 2026 | Neustar | 12.1K | 7.3% | 3 | | Feb 2026 | Infutor | 260 | 0.16% | 4 | | Feb 2026 | FullContact | 70 | 0.04% | 5 | | Mar 2026 | Throtle | 165K | 83.9% | 1 | | Mar 2026 | LiveRamp | 18.1K | 9.2% | 2 | | Mar 2026 | Neustar | 12.1K | 6.2% | 3 | | Mar 2026 | Infutor | 1.3K | 0.66% | 4 | | Mar 2026 | FullContact | 90 | 0.05% | 5 | | Apr 2026 | Throtle | 135K | 81.5% | 1 | | Apr 2026 | LiveRamp | 18.1K | 10.9% | 2 | | Apr 2026 | Neustar | 12.1K | 7.3% | 3 | | Apr 2026 | Infutor | 320 | 0.19% | 4 | | Apr 2026 | FullContact | 90 | 0.05% | 5 | | May 2026 | Throtle | 135K | 67.6% | 1 | | May 2026 | LiveRamp | 49.5K | 24.8% | 2 | | May 2026 | Neustar | 14.8K | 7.4% | 3 | | May 2026 | Infutor | 260 | 0.13% | 4 | | May 2026 | FullContact | 70 | 0.04% | 5 | | Jun 2026 | Throtle | 135K | 78.3% | 1 | | Jun 2026 | LiveRamp | 22.2K | 12.9% | 2 | | Jun 2026 | Neustar | 14.8K | 8.6% | 3 | | Jun 2026 | Infutor | 260 | 0.15% | 4 | | Jun 2026 | FullContact | 50 | 0.03% | 5 | | Jul 2026 | Throtle | 135K | 80.3% | 1 | | Jul 2026 | LiveRamp | 18.1K | 10.8% | 2 | | Jul 2026 | Neustar | 14.8K | 8.8% | 3 | | Jul 2026 | Infutor | 210 | 0.12% | 4 | | Jul 2026 | FullContact | 50 | 0.03% | 5 | | Aug 2026 | Throtle | 135K | 81.9% | 1 | | Aug 2026 | LiveRamp | 14.8K | 9% | 2 | | Aug 2026 | Neustar | 14.8K | 9% | 3 | | Aug 2026 | Infutor | 210 | 0.13% | 4 | | Aug 2026 | FullContact | 50 | 0.03% | 5 | | Sep 2026 | FullContact | — | — | — | | Sep 2026 | Infutor | — | — | — | | Sep 2026 | LiveRamp | — | — | — | | Sep 2026 | Neustar | — | — | — | | Sep 2026 | Throtle | — | — | — | ## What is being compared - **FullContact**: Measured on the search term “fullcontact com”. - **Infutor**: Measured on the search term “infutor”. - **LiveRamp**: Measured on the search term “liveramp”. - **Neustar**: Measured on the search term “neustar”. - **Throtle**: Measured on the search term “throtle”. - [FullContact](/demand/global-en/brands/fullcontact) - [Infutor](/demand/global-en/brands/infutor) - [LiveRamp](/demand/global-en/brands/liveramp) - [Neustar](/demand/global-en/brands/neustar) - [Throtle](/demand/global-en/brands/throtle) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among identity resolution platforms worldwide? In August 2026, Throtle was the most searched among identity resolution platforms worldwide, with an estimated 135K branded searches and 81.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Identity resolution platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/identity-resolution-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/identity-resolution-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.