---
title: "Identity providers: Which brands are most popular in search?"
description: "Compare the providers teams use for authentication. Share of Search among Supabase, Okta, Auth0, Clerk and Firebase Authentication, the identity providers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/identity-providers"
publisher: "Brandwave"
---

# Identity providers: Which brands are most popular in search?

Compare the providers teams use for authentication. Share of Search among Supabase, Okta, Auth0, Clerk and Firebase Authentication, the identity providers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Identity providers
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Supabase, 70%

## Which brand is most popular in search among identity providers worldwide?

- In August 2026, Supabase was the most searched among identity providers worldwide, with an estimated 1.9M branded searches and 70% estimated Share of Search within this set.
- Okta is in 2nd place, 44.2 percentage points behind at 25.8% Share of Search.
- Across the 11 months ending August 2026, Supabase’s estimated Share of Search among identity providers worldwide increased from 49.7% to 70%.
- Across the 11 months ending August 2026, Okta’s estimated Share of Search among identity providers worldwide decreased from 40.9% to 25.8%.
- Across the 11 months ending August 2026, Auth0’s estimated Share of Search among identity providers worldwide decreased from 6.6% to 2.8%.
- Across the 11 months ending August 2026, Clerk’s estimated Share of Search among identity providers worldwide decreased from 1.5% to 0.94%.
- Across the 11 months ending August 2026, Firebase Authentication’s estimated Share of Search among identity providers worldwide decreased from 1.3% to 0.37%.
- Across the 11 months ending August 2026, Okta’s estimated Share of Search among identity providers worldwide peaked at 40.9% in October 2025 and was lowest at 25.6% in April 2026.
- Across the 11 months ending August 2026, Auth0’s estimated Share of Search among identity providers worldwide peaked at 6.6% in October 2025 and was lowest at 2.8% in May 2026.

## Compare search popularity between leading brands

- [Supabase vs Okta: compare search popularity](/demand/global-en/compare/okta-vs-supabase): 70% against 25.8% Share of Search.
- [Supabase vs Auth0: compare search popularity](/demand/global-en/compare/auth0-vs-supabase): 70% against 2.8% Share of Search.
- [Okta vs Auth0: compare search popularity](/demand/global-en/compare/auth0-vs-okta): 25.8% against 2.8% Share of Search.

## How did search popularity change for identity providers worldwide in August 2026?

- Estimated monthly branded searches for Supabase worldwide rose 122.5% over 11 measured months, from 832K to 1.9M in August 2026.
- Estimated monthly branded searches for Firebase Authentication worldwide fell 55.4% over 11 measured months, from 22.2K to 9.9K in August 2026.
- Estimated monthly branded searches for Auth0 worldwide fell 32.2% over 11 measured months, from 111K to 75.3K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Supabase | 70% | 1.9M | +0.1% | Supabase |
| 2 | Okta | 25.8% | 683K | -0.0% | Okta |
| 3 | Auth0 | 2.8% | 75.3K | +0.3% | Okta |
| 4 | Clerk | 0.94% | 24.9K | -0.7% | Clerk |
| 5 | Firebase Authentication | 0.37% | 9.9K | -18.2% | Google |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Supabase | 832K | 49.7% | 1 |
| Oct 2025 | Okta | 684K | 40.9% | 2 |
| Oct 2025 | Auth0 | 111K | 6.6% | 3 |
| Oct 2025 | Clerk | 25K | 1.5% | 4 |
| Oct 2025 | Firebase Authentication | 22.2K | 1.3% | 5 |
| Nov 2025 | Supabase | 1M | 55.1% | 1 |
| Nov 2025 | Okta | 683K | 37.3% | 2 |
| Nov 2025 | Auth0 | 91.5K | 5% | 3 |
| Nov 2025 | Clerk | 25K | 1.4% | 4 |
| Nov 2025 | Firebase Authentication | 22.2K | 1.2% | 5 |
| Dec 2025 | Supabase | 1M | 55.8% | 1 |
| Dec 2025 | Okta | 682K | 37.7% | 2 |
| Dec 2025 | Auth0 | 74.8K | 4.1% | 3 |
| Dec 2025 | Clerk | 25K | 1.4% | 4 |
| Dec 2025 | Firebase Authentication | 18.1K | 1% | 5 |
| Jan 2026 | Supabase | 1.2M | 59.9% | 1 |
| Jan 2026 | Okta | 685K | 33.3% | 2 |
| Jan 2026 | Auth0 | 91.7K | 4.5% | 3 |
| Jan 2026 | Clerk | 30.5K | 1.5% | 4 |
| Jan 2026 | Firebase Authentication | 18.1K | 0.88% | 5 |
| Feb 2026 | Supabase | 1.2M | 60% | 1 |
| Feb 2026 | Okta | 684K | 33.3% | 2 |
| Feb 2026 | Auth0 | 91.5K | 4.5% | 3 |
| Feb 2026 | Clerk | 30.6K | 1.5% | 4 |
| Feb 2026 | Firebase Authentication | 14.8K | 0.72% | 5 |
| Mar 2026 | Supabase | 1.8M | 65.2% | 1 |
| Mar 2026 | Okta | 843K | 29.7% | 2 |
| Mar 2026 | Auth0 | 91.5K | 3.2% | 3 |
| Mar 2026 | Clerk | 37.3K | 1.3% | 4 |
| Mar 2026 | Firebase Authentication | 14.8K | 0.52% | 5 |
| Apr 2026 | Supabase | 1.8M | 69.1% | 1 |
| Apr 2026 | Okta | 686K | 25.6% | 2 |
| Apr 2026 | Auth0 | 91.4K | 3.4% | 3 |
| Apr 2026 | Clerk | 30.5K | 1.1% | 4 |
| Apr 2026 | Firebase Authentication | 18.1K | 0.68% | 5 |
| May 2026 | Supabase | 1.9M | 69.6% | 1 |
| May 2026 | Okta | 686K | 25.8% | 2 |
| May 2026 | Auth0 | 74.8K | 2.8% | 3 |
| May 2026 | Clerk | 30.5K | 1.1% | 4 |
| May 2026 | Firebase Authentication | 14.8K | 0.56% | 5 |
| Jun 2026 | Supabase | 1.9M | 69.7% | 1 |
| Jun 2026 | Okta | 685K | 25.8% | 2 |
| Jun 2026 | Auth0 | 74.9K | 2.8% | 3 |
| Jun 2026 | Clerk | 30.4K | 1.1% | 4 |
| Jun 2026 | Firebase Authentication | 14.8K | 0.56% | 5 |
| Jul 2026 | Supabase | 1.9M | 69.9% | 1 |
| Jul 2026 | Okta | 683K | 25.8% | 2 |
| Jul 2026 | Auth0 | 75.1K | 2.8% | 3 |
| Jul 2026 | Clerk | 25.1K | 0.95% | 4 |
| Jul 2026 | Firebase Authentication | 12.1K | 0.46% | 5 |
| Aug 2026 | Supabase | 1.9M | 70% | 1 |
| Aug 2026 | Okta | 683K | 25.8% | 2 |
| Aug 2026 | Auth0 | 75.3K | 2.8% | 3 |
| Aug 2026 | Clerk | 24.9K | 0.94% | 4 |
| Aug 2026 | Firebase Authentication | 9.9K | 0.37% | 5 |
| Sep 2026 | Auth0 | — | — | — |
| Sep 2026 | Clerk | — | — | — |
| Sep 2026 | Firebase Authentication | — | — | — |
| Sep 2026 | Okta | — | — | — |
| Sep 2026 | Supabase | — | — | — |

## What is being compared

- **Auth0**: Measured on the search terms “auth0”, “auth0 app”, “auth0 authentication” and “auth0 com”, summed into one figure.
- **Clerk**: Measured on the search terms “authentication clerk”, “clerk auth”, “clerk authentication” and “clerk com”, summed into one figure.
- **Firebase Authentication**: Measured on the search term “firebase authentication”.
- **Okta**: Measured on the search terms “identity okta”, “okta”, “okta app”, “okta com”, “okta identity”, “okta online” and “okta software”, summed into one figure.
- **Supabase**: Measured on the search terms “database supabase”, “supabase”, “supabase app”, “supabase com”, “supabase database”, “supabase postgres” and “supabase software”, summed into one figure.

- [Auth0](/demand/global-en/brands/auth0)
- [Clerk](/demand/global-en/brands/clerk-auth)
- [Firebase Authentication](/demand/global-en/brands/firebase-auth)
- [Okta](/demand/global-en/brands/okta)
- [Supabase](/demand/global-en/brands/supabase)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among identity providers worldwide?

In August 2026, Supabase was the most searched among identity providers worldwide, with an estimated 1.9M branded searches and 70% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Identity providers: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/identity-providers

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/identity-providers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.