--- title: "Okta vs SailPoint: Which is searched more?" description: "Is Okta or SailPoint more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Identity governance platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/identity-governance-platforms/compare/okta-vs-sailpoint" publisher: "Brandwave" --- # Okta vs SailPoint: Which is searched more? Is Okta or SailPoint more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Identity governance platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Okta and SailPoint - **Competitive set**: Identity governance platforms - **Market**: Global - **Month measured**: Sep 2026 - **Okta Share of Search**: 76.3% - **SailPoint Share of Search**: 6.9% ## Is Okta or SailPoint more popular in search? - In September 2026, Okta had more branded searches than SailPoint among identity governance platforms worldwide. Okta had about 673,000 branded searches, while SailPoint had 60,500. Okta made up 76.3% of all identity governance platform searches we track, and SailPoint accounted for 6.9%. - Okta was ahead of SailPoint in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Okta’s share of searches among identity governance platforms worldwide moved from 78% to 76.3%, and its estimated monthly branded searches held steady at 673K. - Across the 12 months ending September 2026, SailPoint’s share of searches among identity governance platforms worldwide moved from 7% to 6.9%, and its estimated monthly branded searches held steady at 60.5K. ## Top identity governance platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Okta and SailPoint were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. SailPoint was listed before Okta in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | SailPoint | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Saviynt | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Microsoft Entra | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Omada | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | One Identity | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Okta | 6th | 3 of 3 | 0 of 2 | 3 of 5 | ## Every AI answer about identity governance platforms - Asked ChatGPT "Which identity governance platform should I use?": 1. SailPoint, 2. Saviynt, 3. Microsoft Entra, 4. Omada, 5. One Identity, 6. Okta - Asked ChatGPT "What are the best identity governance platforms?": 1. SailPoint, 2. Saviynt, 3. Microsoft Entra, 4. Omada, 5. One Identity, 6. Okta - Asked ChatGPT "What's the best identity governance platform for access control?": 1. SailPoint, 2. Saviynt, 3. Microsoft Entra, 4. Omada, 5. Okta - Searched Google, AI Overview "identity governance platforms": 1. Saviynt - Searched Google, AI Overview "access governance software": 1. Saviynt Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for identity governance platforms worldwide in September 2026? Neither Okta nor SailPoint moved beyond provider rounding among identity governance platforms in Sep 2026. ## Month by month | Month | Okta estimated searches | Okta Share of Search | Okta rank | SailPoint estimated searches | SailPoint Share of Search | SailPoint rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 673K | 78% | 1 | 60.5K | 7% | 3 | | Nov 2025 | 673K | 79.7% | 1 | 49.5K | 5.9% | 3 | | Dec 2025 | 673K | 79.3% | 1 | 49.5K | 5.8% | 3 | | Jan 2026 | 673K | 76.3% | 1 | 60.5K | 6.9% | 3 | | Feb 2026 | 673K | 76.3% | 1 | 60.5K | 6.9% | 3 | | Mar 2026 | 823K | 79.7% | 1 | 60.5K | 5.9% | 3 | | Apr 2026 | 673K | 76.3% | 1 | 60.5K | 6.9% | 3 | | May 2026 | 673K | 76.3% | 1 | 60.5K | 6.9% | 3 | | Jun 2026 | 673K | 76.3% | 1 | 60.5K | 6.9% | 3 | | Jul 2026 | 673K | 76.3% | 1 | 60.5K | 6.9% | 3 | | Aug 2026 | 673K | 76.3% | 1 | 60.5K | 6.9% | 3 | | Sep 2026 | 673K | 76.3% | 1 | 60.5K | 6.9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Okta’s and SailPoint’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Okta**: Measured on the search term “okta”. - **SailPoint**: Measured on the search term “sailpoint”. - [Okta profile](/demand/global-en/brands/okta) - [SailPoint profile](/demand/global-en/brands/sailpoint) - [All identity governance platforms worldwide](/demand/global-en/categories/identity-governance-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Okta or SailPoint more popular in search? In September 2026, Okta had more branded searches than SailPoint among identity governance platforms worldwide. Okta had about 673,000 branded searches, while SailPoint had 60,500. Okta made up 76.3% of all identity governance platform searches we track, and SailPoint accounted for 6.9%. ## Cite this page Brandwave. "Okta vs SailPoint: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/identity-governance-platforms/compare/okta-vs-sailpoint This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/identity-governance-platforms/compare/okta-vs-sailpoint. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.