--- title: "Microsoft Entra vs Okta: Which is searched more?" description: "Is Microsoft Entra or Okta more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Identity governance platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/identity-governance-platforms/compare/microsoft-entra-vs-okta" publisher: "Brandwave" --- # Microsoft Entra vs Okta: Which is searched more? Is Microsoft Entra or Okta more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Identity governance platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Microsoft Entra and Okta - **Competitive set**: Identity governance platforms - **Market**: Global - **Month measured**: Sep 2026 - **Microsoft Entra Share of Search**: 0.1% - **Okta Share of Search**: 76.3% ## Is Microsoft Entra or Okta more popular in search? - In September 2026, Okta had more branded searches than Microsoft Entra among identity governance platforms worldwide. Okta had about 673,000 branded searches, while Microsoft Entra had 880. Okta made up 76.3% of all identity governance platform searches we track, and Microsoft Entra accounted for 0.1%. - Okta was ahead of Microsoft Entra in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Microsoft Entra’s share of searches among identity governance platforms worldwide moved from 0.12% to 0.1%, and its estimated monthly branded searches moved from 1K to 880. - Across the 12 months ending September 2026, Okta’s share of searches among identity governance platforms worldwide moved from 78% to 76.3%, and its estimated monthly branded searches held steady at 673K. ## Top identity governance platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Microsoft Entra and Okta were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Microsoft Entra was listed before Okta in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | SailPoint | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Saviynt | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Microsoft Entra | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Omada | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | One Identity | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Okta | 6th | 3 of 3 | 0 of 2 | 3 of 5 | ## Every AI answer about identity governance platforms - Asked ChatGPT "Which identity governance platform should I use?": 1. SailPoint, 2. Saviynt, 3. Microsoft Entra, 4. Omada, 5. One Identity, 6. Okta - Asked ChatGPT "What are the best identity governance platforms?": 1. SailPoint, 2. Saviynt, 3. Microsoft Entra, 4. Omada, 5. One Identity, 6. Okta - Asked ChatGPT "What's the best identity governance platform for access control?": 1. SailPoint, 2. Saviynt, 3. Microsoft Entra, 4. Omada, 5. Okta - Searched Google, AI Overview "identity governance platforms": 1. Saviynt - Searched Google, AI Overview "access governance software": 1. Saviynt Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for identity governance platforms worldwide in September 2026? - Estimated monthly branded searches for Microsoft Entra worldwide fell 12% over 12 measured months, from 1K to 880 in September 2026. ## Month by month | Month | Microsoft Entra estimated searches | Microsoft Entra Share of Search | Microsoft Entra rank | Okta estimated searches | Okta Share of Search | Okta rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 0.12% | 6 | 673K | 78% | 1 | | Nov 2025 | 880 | 0.1% | 6 | 673K | 79.7% | 1 | | Dec 2025 | 590 | 0.07% | 6 | 673K | 79.3% | 1 | | Jan 2026 | 880 | 0.1% | 6 | 673K | 76.3% | 1 | | Feb 2026 | 880 | 0.1% | 6 | 673K | 76.3% | 1 | | Mar 2026 | 1K | 0.1% | 6 | 823K | 79.7% | 1 | | Apr 2026 | 880 | 0.1% | 6 | 673K | 76.3% | 1 | | May 2026 | 880 | 0.1% | 6 | 673K | 76.3% | 1 | | Jun 2026 | 880 | 0.1% | 6 | 673K | 76.3% | 1 | | Jul 2026 | 880 | 0.1% | 6 | 673K | 76.3% | 1 | | Aug 2026 | 880 | 0.1% | 6 | 673K | 76.3% | 1 | | Sep 2026 | 880 | 0.1% | 6 | 673K | 76.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Microsoft Entra’s and Okta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Microsoft Entra**: Measured on the search term “entra id governance”. - **Okta**: Measured on the search term “okta”. - [Microsoft Entra profile](/demand/global-en/brands/microsoft-entra) - [Okta profile](/demand/global-en/brands/okta) - [All identity governance platforms worldwide](/demand/global-en/categories/identity-governance-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Microsoft Entra or Okta more popular in search? In September 2026, Okta had more branded searches than Microsoft Entra among identity governance platforms worldwide. Okta had about 673,000 branded searches, while Microsoft Entra had 880. Okta made up 76.3% of all identity governance platform searches we track, and Microsoft Entra accounted for 0.1%. ## Cite this page Brandwave. "Microsoft Entra vs Okta: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/identity-governance-platforms/compare/microsoft-entra-vs-okta This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/identity-governance-platforms/compare/microsoft-entra-vs-okta. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.