---
title: "Identity governance platforms: Which brands are most popular in search?"
description: "Compare the platforms that control who has access. Share of Search among Okta, SailPoint, Saviynt, One Identity and Omada, the identity governance platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/identity-governance-platforms"
publisher: "Brandwave"
---

# Identity governance platforms: Which brands are most popular in search?

Compare the platforms that control who has access. Share of Search among Okta, SailPoint, Saviynt, One Identity and Omada, the identity governance platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Identity governance platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Okta, 87.4%

## Which brand is most popular in search among identity governance platforms worldwide?

- In August 2026, Okta was the most searched among identity governance platforms worldwide, with an estimated 683K branded searches and 87.4% estimated Share of Search within this set.
- SailPoint is in 2nd place, 79.7 percentage points behind at 7.7% Share of Search.
- Across the 11 months ending August 2026, Okta’s estimated Share of Search among identity governance platforms worldwide peaked at 89.6% in March 2026 and was lowest at 87.4% in August 2026.
- Across the 11 months ending August 2026, SailPoint’s estimated Share of Search among identity governance platforms worldwide peaked at 7.7% in July 2026 and was lowest at 6.4% in March 2026.
- Across the 11 months ending August 2026, Okta, SailPoint, Saviynt, One Identity and Omada held steady: their estimated Share of Search among identity governance platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Okta vs SailPoint: compare search popularity](/demand/global-en/compare/okta-vs-sailpoint): 87.4% against 7.7% Share of Search.
- [Okta vs Saviynt: compare search popularity](/demand/global-en/compare/okta-vs-saviynt): 87.4% against 3.5% Share of Search.
- [SailPoint vs Saviynt: compare search popularity](/demand/global-en/compare/sailpoint-vs-saviynt): 7.7% against 3.5% Share of Search.

## How did search popularity change for identity governance platforms worldwide in August 2026?

- Estimated monthly branded searches for Omada worldwide rose 22% over 11 measured months, from 590 to 720 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Okta | 87.4% | 683K | -0.0% | Okta |
| 2 | SailPoint | 7.7% | 60.5K | 0.0% | SailPoint |
| 3 | Saviynt | 3.5% | 27.1K | 0.0% | Saviynt |
| 4 | One Identity | 1.3% | 9.9K | 0.0% | One Identity |
| 5 | Omada | 0.09% | 720 | +22.0% | Omada |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Okta | 684K | 87.5% | 1 |
| Oct 2025 | SailPoint | 60.5K | 7.7% | 2 |
| Oct 2025 | Saviynt | 27.1K | 3.5% | 3 |
| Oct 2025 | One Identity | 9.9K | 1.3% | 4 |
| Oct 2025 | Omada | 590 | 0.08% | 5 |
| Nov 2025 | Okta | 683K | 89.5% | 1 |
| Nov 2025 | SailPoint | 49.5K | 6.5% | 2 |
| Nov 2025 | Saviynt | 22.2K | 2.9% | 3 |
| Nov 2025 | One Identity | 8.1K | 1.1% | 4 |
| Nov 2025 | Omada | 480 | 0.06% | 5 |
| Dec 2025 | Okta | 682K | 88.9% | 1 |
| Dec 2025 | SailPoint | 49.5K | 6.5% | 2 |
| Dec 2025 | Saviynt | 27.1K | 3.5% | 3 |
| Dec 2025 | One Identity | 8.1K | 1.1% | 4 |
| Dec 2025 | Omada | 390 | 0.05% | 5 |
| Jan 2026 | Okta | 685K | 87.5% | 1 |
| Jan 2026 | SailPoint | 60.5K | 7.7% | 2 |
| Jan 2026 | Saviynt | 27.1K | 3.5% | 3 |
| Jan 2026 | One Identity | 9.9K | 1.3% | 4 |
| Jan 2026 | Omada | 590 | 0.08% | 5 |
| Feb 2026 | Okta | 684K | 87.5% | 1 |
| Feb 2026 | SailPoint | 60.5K | 7.7% | 2 |
| Feb 2026 | Saviynt | 27.1K | 3.5% | 3 |
| Feb 2026 | One Identity | 9.9K | 1.3% | 4 |
| Feb 2026 | Omada | 590 | 0.08% | 5 |
| Mar 2026 | Okta | 843K | 89.6% | 1 |
| Mar 2026 | SailPoint | 60.5K | 6.4% | 2 |
| Mar 2026 | Saviynt | 27.1K | 2.9% | 3 |
| Mar 2026 | One Identity | 9.9K | 1.1% | 4 |
| Mar 2026 | Omada | 720 | 0.08% | 5 |
| Apr 2026 | Okta | 686K | 87.5% | 1 |
| Apr 2026 | SailPoint | 60.5K | 7.7% | 2 |
| Apr 2026 | Saviynt | 27.1K | 3.5% | 3 |
| Apr 2026 | One Identity | 9.9K | 1.3% | 4 |
| Apr 2026 | Omada | 720 | 0.09% | 5 |
| May 2026 | Okta | 686K | 87.5% | 1 |
| May 2026 | SailPoint | 60.5K | 7.7% | 2 |
| May 2026 | Saviynt | 27.1K | 3.5% | 3 |
| May 2026 | One Identity | 9.9K | 1.3% | 4 |
| May 2026 | Omada | 590 | 0.08% | 5 |
| Jun 2026 | Okta | 685K | 87.5% | 1 |
| Jun 2026 | SailPoint | 60.5K | 7.7% | 2 |
| Jun 2026 | Saviynt | 27.1K | 3.5% | 3 |
| Jun 2026 | One Identity | 9.9K | 1.3% | 4 |
| Jun 2026 | Omada | 590 | 0.08% | 5 |
| Jul 2026 | Okta | 683K | 87.4% | 1 |
| Jul 2026 | SailPoint | 60.5K | 7.7% | 2 |
| Jul 2026 | Saviynt | 27.1K | 3.5% | 3 |
| Jul 2026 | One Identity | 9.9K | 1.3% | 4 |
| Jul 2026 | Omada | 590 | 0.08% | 5 |
| Aug 2026 | Okta | 683K | 87.4% | 1 |
| Aug 2026 | SailPoint | 60.5K | 7.7% | 2 |
| Aug 2026 | Saviynt | 27.1K | 3.5% | 3 |
| Aug 2026 | One Identity | 9.9K | 1.3% | 4 |
| Aug 2026 | Omada | 720 | 0.09% | 5 |
| Sep 2026 | Okta | — | — | — |
| Sep 2026 | Omada | — | — | — |
| Sep 2026 | One Identity | — | — | — |
| Sep 2026 | SailPoint | — | — | — |
| Sep 2026 | Saviynt | — | — | — |

## What is being compared

- **Okta**: Measured on the search terms “identity okta”, “okta”, “okta app”, “okta com”, “okta identity”, “okta online” and “okta software”, summed into one figure.
- **Omada**: Measured on the search term “omada identity”.
- **One Identity**: Measured on the search term “one identity”.
- **SailPoint**: Measured on the search term “sailpoint”.
- **Saviynt**: Measured on the search term “saviynt”.

- [Okta](/demand/global-en/brands/okta)
- [Omada](/demand/global-en/brands/omada)
- [One Identity](/demand/global-en/brands/one-identity)
- [SailPoint](/demand/global-en/brands/sailpoint)
- [Saviynt](/demand/global-en/brands/saviynt)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among identity governance platforms worldwide?

In August 2026, Okta was the most searched among identity governance platforms worldwide, with an estimated 683K branded searches and 87.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Identity governance platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/identity-governance-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/identity-governance-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.