---
title: "Iced tea brands: Which brands are most popular in search?"
description: "Compare the iced tea brands people buy. Share of Search among Fuze Tea, Lipton, Arizona, Pure Leaf, Nestea and Snapple, the iced tea brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/iced-tea-brands"
publisher: "Brandwave"
---

# Iced tea brands: Which brands are most popular in search?

Compare the iced tea brands people buy. Share of Search among Fuze Tea, Lipton, Arizona, Pure Leaf, Nestea and Snapple, the iced tea brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Iced tea brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Fuze Tea, 54.2%

## Which brand is most popular in search among iced tea brands worldwide?

- In August 2026, Fuze Tea was the most searched among iced tea brands worldwide, with an estimated 201K branded searches and 54.2% estimated Share of Search within this set.
- Lipton is in 2nd place, 34.3 percentage points behind at 20% Share of Search.
- Across the 11 months ending August 2026, Fuze Tea’s estimated Share of Search among iced tea brands worldwide decreased from 60.8% to 54.2%.
- Across the 11 months ending August 2026, Lipton’s estimated Share of Search among iced tea brands worldwide increased from 18.3% to 20%.
- Across the 11 months ending August 2026, Arizona’s estimated Share of Search among iced tea brands worldwide increased from 14.9% to 16.3%.
- Across the 11 months ending August 2026, Pure Leaf’s estimated Share of Search among iced tea brands worldwide increased from 3.7% to 4.9%.
- Across the 11 months ending August 2026, Nestea’s estimated Share of Search among iced tea brands worldwide increased from 2% to 4%.
- Across the 11 months ending August 2026, Fuze Tea’s estimated Share of Search among iced tea brands worldwide peaked at 60.8% in October 2025 and was lowest at 42.8% in November 2025.
- Across the 11 months ending August 2026, Lipton’s estimated Share of Search among iced tea brands worldwide peaked at 29% in December 2025 and was lowest at 18.3% in October 2025.
- Across the 11 months ending August 2026, Arizona’s estimated Share of Search among iced tea brands worldwide peaked at 23.9% in February 2026 and was lowest at 13.7% in July 2026.
- Across the 11 months ending August 2026, Pure Leaf’s estimated Share of Search among iced tea brands worldwide peaked at 5.7% in November 2025 and was lowest at 3.7% in October 2025.
- Across the 11 months ending August 2026, Nestea’s estimated Share of Search among iced tea brands worldwide peaked at 4.1% in July 2026 and was lowest at 2% in October 2025.
- Across the 11 months ending August 2026, Snapple held steady: its estimated Share of Search among iced tea brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Fuze Tea vs Lipton: compare search popularity](/demand/global-en/compare/fuze-tea-vs-lipton): 54.2% against 20% Share of Search.
- [Fuze Tea vs Arizona: compare search popularity](/demand/global-en/compare/arizona-vs-fuze-tea): 54.2% against 16.3% Share of Search.
- [Fuze Tea vs Pure Leaf: compare search popularity](/demand/global-en/compare/fuze-tea-vs-pure-leaf): 54.2% against 4.9% Share of Search.
- [Fuze Tea vs Nestea: compare search popularity](/demand/global-en/compare/fuze-tea-vs-nestea): 54.2% against 4% Share of Search.
- [Lipton vs Arizona: compare search popularity](/demand/global-en/compare/arizona-vs-lipton): 20% against 16.3% Share of Search.
- [Lipton vs Pure Leaf: compare search popularity](/demand/global-en/compare/lipton-vs-pure-leaf): 20% against 4.9% Share of Search.
- [Lipton vs Nestea: compare search popularity](/demand/global-en/compare/lipton-vs-nestea): 20% against 4% Share of Search.
- [Arizona vs Pure Leaf: compare search popularity](/demand/global-en/compare/arizona-vs-pure-leaf): 16.3% against 4.9% Share of Search.
- [Arizona vs Nestea: compare search popularity](/demand/global-en/compare/arizona-vs-nestea): 16.3% against 4% Share of Search.
- [Pure Leaf vs Nestea: compare search popularity](/demand/global-en/compare/nestea-vs-pure-leaf): 4.9% against 4% Share of Search.

## How did search popularity change for iced tea brands worldwide in August 2026?

- In August 2026, Arizona gained estimated Share of Search among iced tea brands worldwide, from 13.7% to 16.3%.
- In August 2026, Fuze Tea lost estimated Share of Search among iced tea brands worldwide, from 55.7% to 54.2%.
- In August 2026, Lipton lost estimated Share of Search among iced tea brands worldwide, from 20.5% to 20%.
- Estimated monthly branded searches for Snapple worldwide rose 50% over 11 measured months, from 1.6K to 2.4K in August 2026.
- Estimated monthly branded searches for Nestea worldwide rose 49.5% over 11 measured months, from 9.9K to 14.8K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Fuze Tea | 54.2% | 201K | 0.0% | The Coca-Cola Company |
| 2 | Lipton | 20% | 74K | 0.0% | Unilever |
| 3 | Arizona | 16.3% | 60.5K | +22.2% | Arizona |
| 4 | Pure Leaf | 4.9% | 18.1K | 0.0% | Pure Leaf |
| 5 | Nestea | 4% | 14.8K | 0.0% | Nestea |
| 6 | Snapple | 0.65% | 2.4K | -33.3% | Snapple |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fuze Tea | 301K | 60.8% | 1 |
| Oct 2025 | Lipton | 90.5K | 18.3% | 2 |
| Oct 2025 | Arizona | 74K | 14.9% | 3 |
| Oct 2025 | Pure Leaf | 18.1K | 3.7% | 4 |
| Oct 2025 | Nestea | 9.9K | 2% | 5 |
| Oct 2025 | Snapple | 1.6K | 0.32% | 6 |
| Nov 2025 | Fuze Tea | 135K | 42.8% | 1 |
| Nov 2025 | Lipton | 90.5K | 28.7% | 2 |
| Nov 2025 | Arizona | 60.5K | 19.2% | 3 |
| Nov 2025 | Pure Leaf | 18.1K | 5.7% | 4 |
| Nov 2025 | Nestea | 9.9K | 3.1% | 5 |
| Nov 2025 | Snapple | 1.6K | 0.51% | 6 |
| Dec 2025 | Fuze Tea | 135K | 43.2% | 1 |
| Dec 2025 | Lipton | 90.5K | 29% | 2 |
| Dec 2025 | Arizona | 60.5K | 19.4% | 3 |
| Dec 2025 | Pure Leaf | 14.8K | 4.7% | 4 |
| Dec 2025 | Nestea | 9.9K | 3.2% | 5 |
| Dec 2025 | Snapple | 1.6K | 0.51% | 6 |
| Jan 2026 | Fuze Tea | 135K | 42.8% | 1 |
| Jan 2026 | Lipton | 90.5K | 28.7% | 2 |
| Jan 2026 | Arizona | 60.5K | 19.2% | 3 |
| Jan 2026 | Pure Leaf | 18.1K | 5.7% | 4 |
| Jan 2026 | Nestea | 9.9K | 3.1% | 5 |
| Jan 2026 | Snapple | 1.6K | 0.51% | 6 |
| Feb 2026 | Fuze Tea | 135K | 43.7% | 1 |
| Feb 2026 | Arizona | 74K | 23.9% | 2 |
| Feb 2026 | Lipton | 74K | 23.9% | 3 |
| Feb 2026 | Pure Leaf | 14.8K | 4.8% | 4 |
| Feb 2026 | Nestea | 9.9K | 3.2% | 5 |
| Feb 2026 | Snapple | 1.3K | 0.42% | 6 |
| Mar 2026 | Fuze Tea | 165K | 47.9% | 1 |
| Mar 2026 | Arizona | 74K | 21.5% | 2 |
| Mar 2026 | Lipton | 74K | 21.5% | 3 |
| Mar 2026 | Pure Leaf | 18.1K | 5.2% | 4 |
| Mar 2026 | Nestea | 12.1K | 3.5% | 5 |
| Mar 2026 | Snapple | 1.6K | 0.46% | 6 |
| Apr 2026 | Fuze Tea | 201K | 52.4% | 1 |
| Apr 2026 | Arizona | 74K | 19.3% | 2 |
| Apr 2026 | Lipton | 74K | 19.3% | 3 |
| Apr 2026 | Pure Leaf | 18.1K | 4.7% | 4 |
| Apr 2026 | Nestea | 14.8K | 3.9% | 5 |
| Apr 2026 | Snapple | 1.6K | 0.42% | 6 |
| May 2026 | Fuze Tea | 201K | 52.3% | 1 |
| May 2026 | Arizona | 74K | 19.3% | 2 |
| May 2026 | Lipton | 74K | 19.3% | 3 |
| May 2026 | Pure Leaf | 18.1K | 4.7% | 4 |
| May 2026 | Nestea | 14.8K | 3.9% | 5 |
| May 2026 | Snapple | 2.4K | 0.62% | 6 |
| Jun 2026 | Fuze Tea | 201K | 54.1% | 1 |
| Jun 2026 | Lipton | 74K | 19.9% | 2 |
| Jun 2026 | Arizona | 60.5K | 16.3% | 3 |
| Jun 2026 | Pure Leaf | 18.1K | 4.9% | 4 |
| Jun 2026 | Nestea | 14.8K | 4% | 5 |
| Jun 2026 | Snapple | 2.9K | 0.78% | 6 |
| Jul 2026 | Fuze Tea | 201K | 55.7% | 1 |
| Jul 2026 | Lipton | 74K | 20.5% | 2 |
| Jul 2026 | Arizona | 49.5K | 13.7% | 3 |
| Jul 2026 | Pure Leaf | 18.1K | 5% | 4 |
| Jul 2026 | Nestea | 14.8K | 4.1% | 5 |
| Jul 2026 | Snapple | 3.6K | 1% | 6 |
| Aug 2026 | Fuze Tea | 201K | 54.2% | 1 |
| Aug 2026 | Lipton | 74K | 20% | 2 |
| Aug 2026 | Arizona | 60.5K | 16.3% | 3 |
| Aug 2026 | Pure Leaf | 18.1K | 4.9% | 4 |
| Aug 2026 | Nestea | 14.8K | 4% | 5 |
| Aug 2026 | Snapple | 2.4K | 0.65% | 6 |
| Sep 2026 | Arizona | — | — | — |
| Sep 2026 | Fuze Tea | — | — | — |
| Sep 2026 | Lipton | — | — | — |
| Sep 2026 | Nestea | — | — | — |
| Sep 2026 | Pure Leaf | — | — | — |
| Sep 2026 | Snapple | — | — | — |

## What is being compared

- **Arizona**: Measured on the search term “arizona drink”.
- **Fuze Tea**: Measured on the search term “fuze tea”.
- **Lipton**: Measured on the search term “lipton tea”.
- **Nestea**: Measured on the search term “nestea iced tea”.
- **Pure Leaf**: Measured on the search term “pure leaf tea”.
- **Snapple**: Measured on the search term “snapple iced tea”.

- [Arizona](/demand/global-en/brands/arizona)
- [Fuze Tea](/demand/global-en/brands/fuze-tea)
- [Lipton](/demand/global-en/brands/lipton)
- [Nestea](/demand/global-en/brands/nestea)
- [Pure Leaf](/demand/global-en/brands/pure-leaf)
- [Snapple](/demand/global-en/brands/snapple)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among iced tea brands worldwide?

In August 2026, Fuze Tea was the most searched among iced tea brands worldwide, with an estimated 201K branded searches and 54.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Iced tea brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/iced-tea-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/iced-tea-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.