--- title: "La Colombe vs Nescafé: Which is searched more?" description: "Is La Colombe or Nescafé more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Iced coffee brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/iced-coffee-brands/compare/la-colombe-vs-nescafe" publisher: "Brandwave" --- # La Colombe vs Nescafé: Which is searched more? Is La Colombe or Nescafé more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Iced coffee brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: La Colombe and Nescafé - **Competitive set**: Iced coffee brands - **Market**: Global - **Month measured**: Sep 2026 - **La Colombe Share of Search**: 6.6% - **Nescafé Share of Search**: 49.7% ## Is La Colombe or Nescafé more popular in search? - In September 2026, Nescafé had more branded searches than La Colombe among iced coffee brands worldwide. Nescafé had about 823,000 branded searches, while La Colombe had 110,000. Nescafé made up 49.7% of all iced coffee brand searches we track, and La Colombe accounted for 6.6%. - Nescafé was ahead of La Colombe in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, La Colombe’s share of searches among iced coffee brands worldwide moved from 6.8% to 6.6%, and its estimated monthly branded searches held steady at 110K. - Across the 12 months ending September 2026, Nescafé’s share of searches among iced coffee brands worldwide moved from 50.6% to 49.7%, and its estimated monthly branded searches held steady at 823K. ## Top iced coffee brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, La Colombe appeared in all five answers. Nescafé did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | La Colombe | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | STōK | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Starbucks | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Califia Farms | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Nescafé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jimmy's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Emmi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Costa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about iced coffee brands - Asked ChatGPT "Which iced coffee brand should I buy?": 1. La Colombe, 2. STōK, 3. Starbucks - Asked ChatGPT "What are the best iced coffee brands?": 1. La Colombe, 2. STōK, 3. Starbucks, 4. Califia Farms - Asked ChatGPT "What's the best iced coffee brand for quick caffeine?": 1. La Colombe, 2. STōK, 3. Starbucks - Searched Google, AI Overview "iced coffee brands": 1. STōK, 2. La Colombe, 3. Califia Farms, 4. Starbucks - Searched Google, AI Overview "best iced coffee": 1. La Colombe, 2. Starbucks Not named in any answer: Nescafé, Jimmy's, Emmi and Costa. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for iced coffee brands worldwide in September 2026? - La Colombe’s share of searches among iced coffee brands worldwide has gained ground for 3 months in a row, from 5.9% to 6.6% in September 2026. ## Month by month | Month | La Colombe estimated searches | La Colombe Share of Search | La Colombe rank | Nescafé estimated searches | Nescafé Share of Search | Nescafé rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 6.8% | 3 | 823K | 50.6% | 1 | | Nov 2025 | 110K | 6.4% | 3 | 823K | 48.2% | 1 | | Dec 2025 | 110K | 6.5% | 3 | 823K | 48.6% | 1 | | Jan 2026 | 110K | 6.4% | 3 | 823K | 48% | 1 | | Feb 2026 | 110K | 7.6% | 3 | 673K | 46.8% | 1 | | Mar 2026 | 135K | 9% | 3 | 673K | 44.6% | 1 | | Apr 2026 | 110K | 6.7% | 3 | 823K | 50.5% | 1 | | May 2026 | 110K | 5.8% | 4 | 1M | 53.1% | 1 | | Jun 2026 | 110K | 5.9% | 4 | 1M | 53.7% | 1 | | Jul 2026 | 110K | 6.5% | 4 | 823K | 48.4% | 1 | | Aug 2026 | 110K | 6.6% | 4 | 823K | 49.3% | 1 | | Sep 2026 | 110K | 6.6% | 3 | 823K | 49.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using La Colombe’s and Nescafé’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **La Colombe**: Measured on the search term “la colombe”. - **Nescafé**: Measured on the search term “nescafe”. - [La Colombe profile](/demand/global-en/brands/la-colombe) - [Nescafé profile](/demand/global-en/brands/nescafe) - [All iced coffee brands worldwide](/demand/global-en/categories/iced-coffee-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is La Colombe or Nescafé more popular in search? In September 2026, Nescafé had more branded searches than La Colombe among iced coffee brands worldwide. Nescafé had about 823,000 branded searches, while La Colombe had 110,000. Nescafé made up 49.7% of all iced coffee brand searches we track, and La Colombe accounted for 6.6%. ## Cite this page Brandwave. "La Colombe vs Nescafé: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/iced-coffee-brands/compare/la-colombe-vs-nescafe This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/iced-coffee-brands/compare/la-colombe-vs-nescafe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.