---
title: "Iced coffee brands: Which brands are most popular in search?"
description: "Compare the iced coffee brands people search for. Share of Search among Starbucks, Costa, Nescafé, Jimmy's, Emmi and Califia Farms, the iced coffee brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/iced-coffee-brands"
publisher: "Brandwave"
---

# Iced coffee brands: Which brands are most popular in search?

Compare the iced coffee brands people search for. Share of Search among Starbucks, Costa, Nescafé, Jimmy's, Emmi and Califia Farms, the iced coffee brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Iced coffee brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Starbucks, 93.3%

## Which brand is most popular in search among iced coffee brands worldwide?

- In August 2026, Starbucks was the most searched among iced coffee brands worldwide, with an estimated 30.4M branded searches and 93.3% estimated Share of Search within this set.
- Costa is in 2nd place, 90.8 percentage points behind at 2.5% Share of Search.
- Across the 11 months ending August 2026, Starbucks’ estimated Share of Search among iced coffee brands worldwide decreased from 95.5% to 93.3%.
- Across the 11 months ending August 2026, Costa’s estimated Share of Search among iced coffee brands worldwide increased from 1.7% to 2.5%.
- Across the 11 months ending August 2026, Nescafé’s estimated Share of Search among iced coffee brands worldwide increased from 1.7% to 2.5%.
- Across the 11 months ending August 2026, Starbucks’ estimated Share of Search among iced coffee brands worldwide peaked at 96.1% in December 2025 and was lowest at 92.8% in May 2026.
- Across the 11 months ending August 2026, Costa’s estimated Share of Search among iced coffee brands worldwide peaked at 2.5% in February 2026 and was lowest at 1.4% in November 2025.
- Across the 11 months ending August 2026, Nescafé’s estimated Share of Search among iced coffee brands worldwide peaked at 3.1% in June 2026 and was lowest at 1.4% in November 2025.
- Across the 11 months ending August 2026, Jimmy's, Emmi and Califia Farms held steady: their estimated Share of Search among iced coffee brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Starbucks vs Costa: compare search popularity](/demand/global-en/compare/costa-vs-starbucks): 93.3% against 2.5% Share of Search.
- [Starbucks vs Nescafé: compare search popularity](/demand/global-en/compare/nescafe-vs-starbucks): 93.3% against 2.5% Share of Search.
- [Costa vs Nescafé: compare search popularity](/demand/global-en/compare/costa-vs-nescafe): 2.5% Share of Search each.

## How did search popularity change for iced coffee brands worldwide in August 2026?

- Starbucks’ estimated Share of Search among iced coffee brands worldwide has gained ground for 3 months in a row, from 92.8% to 93.3% in August 2026.
- Estimated monthly branded searches for Califia Farms worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Starbucks | 93.3% | 30.4M | 0.0% | Starbucks |
| 2 | Costa | 2.5% | 823K | 0.0% | Costa |
| 3 | Nescafé | 2.5% | 823K | 0.0% | Nestlé |
| 4 | Jimmy's | 1.4% | 450K | 0.0% | Jimmy's |
| 5 | Emmi | 0.19% | 60.5K | -18.2% | Emmi |
| 6 | Califia Farms | 0.03% | 9.9K | 0.0% | Califia Farms |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Starbucks | 45.5M | 95.5% | 1 |
| Oct 2025 | Costa | 823K | 1.7% | 2 |
| Oct 2025 | Nescafé | 823K | 1.7% | 3 |
| Oct 2025 | Jimmy's | 450K | 0.94% | 4 |
| Oct 2025 | Emmi | 60.5K | 0.13% | 5 |
| Oct 2025 | Califia Farms | 12.1K | 0.03% | 6 |
| Nov 2025 | Starbucks | 55.6M | 96.1% | 1 |
| Nov 2025 | Costa | 823K | 1.4% | 2 |
| Nov 2025 | Nescafé | 823K | 1.4% | 3 |
| Nov 2025 | Jimmy's | 550K | 0.95% | 4 |
| Nov 2025 | Emmi | 74K | 0.13% | 5 |
| Nov 2025 | Califia Farms | 9.9K | 0.02% | 6 |
| Dec 2025 | Starbucks | 55.6M | 96.1% | 1 |
| Dec 2025 | Costa | 823K | 1.4% | 2 |
| Dec 2025 | Nescafé | 823K | 1.4% | 3 |
| Dec 2025 | Jimmy's | 550K | 0.95% | 4 |
| Dec 2025 | Emmi | 60.5K | 0.1% | 5 |
| Dec 2025 | Califia Farms | 9.9K | 0.02% | 6 |
| Jan 2026 | Starbucks | 37.2M | 94.2% | 1 |
| Jan 2026 | Costa | 823K | 2.1% | 2 |
| Jan 2026 | Nescafé | 823K | 2.1% | 3 |
| Jan 2026 | Jimmy's | 550K | 1.4% | 4 |
| Jan 2026 | Emmi | 74K | 0.19% | 5 |
| Jan 2026 | Califia Farms | 12.1K | 0.03% | 6 |
| Feb 2026 | Starbucks | 30.4M | 93.8% | 1 |
| Feb 2026 | Costa | 823K | 2.5% | 2 |
| Feb 2026 | Nescafé | 673K | 2.1% | 3 |
| Feb 2026 | Jimmy's | 450K | 1.4% | 4 |
| Feb 2026 | Emmi | 60.5K | 0.19% | 5 |
| Feb 2026 | Califia Farms | 9.9K | 0.03% | 6 |
| Mar 2026 | Starbucks | 30.4M | 93.7% | 1 |
| Mar 2026 | Costa | 823K | 2.5% | 2 |
| Mar 2026 | Nescafé | 673K | 2.1% | 3 |
| Mar 2026 | Jimmy's | 450K | 1.4% | 4 |
| Mar 2026 | Emmi | 74K | 0.23% | 5 |
| Mar 2026 | Califia Farms | 9.9K | 0.03% | 6 |
| Apr 2026 | Starbucks | 30.4M | 93.3% | 1 |
| Apr 2026 | Costa | 823K | 2.5% | 2 |
| Apr 2026 | Nescafé | 823K | 2.5% | 3 |
| Apr 2026 | Jimmy's | 450K | 1.4% | 4 |
| Apr 2026 | Emmi | 74K | 0.23% | 5 |
| Apr 2026 | Califia Farms | 9.9K | 0.03% | 6 |
| May 2026 | Starbucks | 30.4M | 92.8% | 1 |
| May 2026 | Nescafé | 1M | 3.1% | 2 |
| May 2026 | Costa | 823K | 2.5% | 3 |
| May 2026 | Jimmy's | 450K | 1.4% | 4 |
| May 2026 | Emmi | 74K | 0.23% | 5 |
| May 2026 | Califia Farms | 9.9K | 0.03% | 6 |
| Jun 2026 | Starbucks | 30.4M | 92.8% | 1 |
| Jun 2026 | Nescafé | 1M | 3.1% | 2 |
| Jun 2026 | Costa | 823K | 2.5% | 3 |
| Jun 2026 | Jimmy's | 450K | 1.4% | 4 |
| Jun 2026 | Emmi | 60.5K | 0.18% | 5 |
| Jun 2026 | Califia Farms | 8.1K | 0.02% | 6 |
| Jul 2026 | Starbucks | 30.4M | 93.3% | 1 |
| Jul 2026 | Costa | 823K | 2.5% | 2 |
| Jul 2026 | Nescafé | 823K | 2.5% | 3 |
| Jul 2026 | Jimmy's | 450K | 1.4% | 4 |
| Jul 2026 | Emmi | 74K | 0.23% | 5 |
| Jul 2026 | Califia Farms | 9.9K | 0.03% | 6 |
| Aug 2026 | Starbucks | 30.4M | 93.3% | 1 |
| Aug 2026 | Costa | 823K | 2.5% | 2 |
| Aug 2026 | Nescafé | 823K | 2.5% | 3 |
| Aug 2026 | Jimmy's | 450K | 1.4% | 4 |
| Aug 2026 | Emmi | 60.5K | 0.19% | 5 |
| Aug 2026 | Califia Farms | 9.9K | 0.03% | 6 |
| Sep 2026 | Califia Farms | — | — | — |
| Sep 2026 | Costa | — | — | — |
| Sep 2026 | Emmi | — | — | — |
| Sep 2026 | Jimmy's | — | — | — |
| Sep 2026 | Nescafé | — | — | — |
| Sep 2026 | Starbucks | — | — | — |

## What is being compared

- **Califia Farms**: Measured on the search term “califia”.
- **Costa**: Measured on the search term “costa”.
- **Emmi**: Measured on the search term “emmi”.
- **Jimmy's**: Measured on the search term “jimmy's”.
- **Nescafé**: Measured on the search term “nescafe”.
- **Starbucks**: Measured on the search term “starbucks”.

- [Califia Farms](/demand/global-en/brands/califia-farms)
- [Costa](/demand/global-en/brands/costa)
- [Emmi](/demand/global-en/brands/emmi)
- [Jimmy's](/demand/global-en/brands/jimmys)
- [Nescafé](/demand/global-en/brands/nescafe)
- [Starbucks](/demand/global-en/brands/starbucks)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among iced coffee brands worldwide?

In August 2026, Starbucks was the most searched among iced coffee brands worldwide, with an estimated 30.4M branded searches and 93.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Iced coffee brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/iced-coffee-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/iced-coffee-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.