---
title: "Ice cream brands: Which are searched most?"
description: "Compare the ice cream brands people buy. Share of Search among Haagen-Dazs, Connoisseur, Tip Top, Ben & Jerry's and Magnum, the ice cream brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/ice-cream-brands"
publisher: "Brandwave"
---

# Ice cream brands: Which are searched most?

Compare the ice cream brands people buy. Share of Search among Haagen-Dazs, Connoisseur, Tip Top, Ben & Jerry's and Magnum, the ice cream brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Ice cream brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Haagen-Dazs, 68.2%

## Which brand is most popular in search among ice cream brands worldwide?

- In August 2026, Haagen-Dazs was the most searched among ice cream brands worldwide, with an estimated 1.2M branded searches and 68.2% estimated Share of Search within this set.
- Connoisseur is in 2nd place, 47.7 percentage points behind at 20.5% Share of Search.
- Across the 11 months ending August 2026, Haagen-Dazs’ estimated Share of Search among ice cream brands worldwide increased from 56.6% to 68.2%.
- Across the 11 months ending August 2026, Connoisseur’s estimated Share of Search among ice cream brands worldwide decreased from 29.9% to 20.5%.
- Across the 11 months ending August 2026, Tip Top’s estimated Share of Search among ice cream brands worldwide decreased from 13.5% to 11.2%.
- Across the 11 months ending August 2026, Haagen-Dazs’ estimated Share of Search among ice cream brands worldwide peaked at 70.8% in July 2026 and was lowest at 55% in November 2025.
- Across the 11 months ending August 2026, Connoisseur’s estimated Share of Search among ice cream brands worldwide peaked at 29.9% in January 2026 and was lowest at 17.4% in July 2026.
- Across the 11 months ending August 2026, Tip Top’s estimated Share of Search among ice cream brands worldwide peaked at 15.9% in December 2025 and was lowest at 11.2% in August 2026.
- Across the 11 months ending August 2026, Ben & Jerry's and Magnum held steady: their estimated Share of Search among ice cream brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Haagen-Dazs vs Connoisseur: compare search popularity](/demand/global-en/compare/connoisseur-vs-haagen-dazs): 68.2% against 20.5% Share of Search.
- [Haagen-Dazs vs Tip Top: compare search popularity](/demand/global-en/compare/haagen-dazs-vs-tip-top): 68.2% against 11.2% Share of Search.
- [Connoisseur vs Tip Top: compare search popularity](/demand/global-en/compare/connoisseur-vs-tip-top): 20.5% against 11.2% Share of Search.

## How did search popularity change for ice cream brands worldwide in August 2026?

- In August 2026, Connoisseur gained estimated Share of Search among ice cream brands worldwide, from 17.4% to 20.5%.
- In August 2026, Haagen-Dazs lost estimated Share of Search among ice cream brands worldwide, from 70.8% to 68.2%.
- Tip Top’s estimated Share of Search among ice cream brands worldwide has lost ground for 3 months in a row, from 12.8% to 11.2% in August 2026.
- Estimated monthly branded searches for Magnum worldwide rose 28.6% over 11 measured months, from 70 to 90 in August 2026.
- Estimated monthly branded searches for Ben & Jerry's worldwide rose 23.1% over 11 measured months, from 390 to 480 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Haagen-Dazs | 68.2% | 1.2M | 0.0% | Haagen-Dazs |
| 2 | Connoisseur | 20.5% | 368K | +22.3% | Connoisseur |
| 3 | Tip Top | 11.2% | 202K | 0.0% | Tip Top |
| 4 | Ben & Jerry's | 0.03% | 480 | -15.8% | Unilever |
| 5 | Magnum | <0.01% | 90 | +28.6% | Unilever |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Haagen-Dazs | 696K | 56.6% | 1 |
| Oct 2025 | Connoisseur | 368K | 29.9% | 2 |
| Oct 2025 | Tip Top | 166K | 13.5% | 3 |
| Oct 2025 | Ben & Jerry's | 390 | 0.03% | 4 |
| Oct 2025 | Magnum | 70 | <0.01% | 5 |
| Nov 2025 | Haagen-Dazs | 696K | 55% | 1 |
| Nov 2025 | Connoisseur | 368K | 29.1% | 2 |
| Nov 2025 | Tip Top | 202K | 15.9% | 3 |
| Nov 2025 | Ben & Jerry's | 330 | 0.03% | 4 |
| Nov 2025 | Magnum | 70 | <0.01% | 5 |
| Dec 2025 | Haagen-Dazs | 696K | 55% | 1 |
| Dec 2025 | Connoisseur | 368K | 29.1% | 2 |
| Dec 2025 | Tip Top | 202K | 15.9% | 3 |
| Dec 2025 | Ben & Jerry's | 280 | 0.02% | 4 |
| Dec 2025 | Magnum | 70 | <0.01% | 5 |
| Jan 2026 | Haagen-Dazs | 696K | 56.6% | 1 |
| Jan 2026 | Connoisseur | 368K | 29.9% | 2 |
| Jan 2026 | Tip Top | 166K | 13.5% | 3 |
| Jan 2026 | Ben & Jerry's | 330 | 0.03% | 4 |
| Jan 2026 | Magnum | 70 | <0.01% | 5 |
| Feb 2026 | Haagen-Dazs | 696K | 59.8% | 1 |
| Feb 2026 | Connoisseur | 301K | 25.9% | 2 |
| Feb 2026 | Tip Top | 166K | 14.2% | 3 |
| Feb 2026 | Ben & Jerry's | 330 | 0.03% | 4 |
| Feb 2026 | Magnum | 90 | <0.01% | 5 |
| Mar 2026 | Haagen-Dazs | 751K | 56.8% | 1 |
| Mar 2026 | Connoisseur | 368K | 27.8% | 2 |
| Mar 2026 | Tip Top | 202K | 15.3% | 3 |
| Mar 2026 | Ben & Jerry's | 500 | 0.04% | 4 |
| Mar 2026 | Magnum | 70 | <0.01% | 5 |
| Apr 2026 | Haagen-Dazs | 918K | 66.3% | 1 |
| Apr 2026 | Connoisseur | 301K | 21.7% | 2 |
| Apr 2026 | Tip Top | 166K | 12% | 3 |
| Apr 2026 | Ben & Jerry's | 500 | 0.04% | 4 |
| Apr 2026 | Magnum | 70 | <0.01% | 5 |
| May 2026 | Haagen-Dazs | 1M | 63.7% | 1 |
| May 2026 | Connoisseur | 368K | 23.4% | 2 |
| May 2026 | Tip Top | 202K | 12.8% | 3 |
| May 2026 | Ben & Jerry's | 500 | 0.03% | 4 |
| May 2026 | Magnum | 70 | <0.01% | 5 |
| Jun 2026 | Haagen-Dazs | 1.1M | 68.6% | 1 |
| Jun 2026 | Connoisseur | 301K | 18.8% | 2 |
| Jun 2026 | Tip Top | 202K | 12.6% | 3 |
| Jun 2026 | Ben & Jerry's | 410 | 0.03% | 4 |
| Jun 2026 | Magnum | 70 | <0.01% | 5 |
| Jul 2026 | Haagen-Dazs | 1.2M | 70.8% | 1 |
| Jul 2026 | Connoisseur | 301K | 17.4% | 2 |
| Jul 2026 | Tip Top | 202K | 11.7% | 3 |
| Jul 2026 | Ben & Jerry's | 570 | 0.03% | 4 |
| Jul 2026 | Magnum | 70 | <0.01% | 5 |
| Aug 2026 | Haagen-Dazs | 1.2M | 68.2% | 1 |
| Aug 2026 | Connoisseur | 368K | 20.5% | 2 |
| Aug 2026 | Tip Top | 202K | 11.2% | 3 |
| Aug 2026 | Ben & Jerry's | 480 | 0.03% | 4 |
| Aug 2026 | Magnum | 90 | <0.01% | 5 |
| Sep 2026 | Ben & Jerry's | — | — | — |
| Sep 2026 | Connoisseur | — | — | — |
| Sep 2026 | Haagen-Dazs | — | — | — |
| Sep 2026 | Magnum | — | — | — |
| Sep 2026 | Tip Top | — | — | — |

## What is being compared

- **Ben & Jerry's**: Measured on the search terms “ben jerry s” and “benjerrys”, summed into one figure.
- **Connoisseur**: Measured on the search term “connoisseur”.
- **Haagen-Dazs**: Measured on the search terms “haagen dazs” and “haagendazs”, summed into one figure.
- **Magnum**: Measured on the search term “magnum nz”.
- **Tip Top**: Measured on the search terms “tip top” and “tip top nz”, summed into one figure.

- [Ben & Jerry's](/demand/global-en/brands/ben-and-jerrys)
- [Connoisseur](/demand/global-en/brands/connoisseur)
- [Haagen-Dazs](/demand/global-en/brands/haagen-dazs)
- [Magnum](/demand/global-en/brands/magnum)
- [Tip Top](/demand/global-en/brands/tip-top)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among ice cream brands worldwide?

In August 2026, Haagen-Dazs was the most searched among ice cream brands worldwide, with an estimated 1.2M branded searches and 68.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Ice cream brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/ice-cream-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ice-cream-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.