--- title: "Ice box brands: Which are searched most?" description: "Compare the ice box brands people buy. Share of Search among Coleman, Igloo and YETI, the ice box brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/ice-box-brands" publisher: "Brandwave" --- # Ice box brands: Which are searched most? Compare the ice box brands people buy. Share of Search among Coleman, Igloo and YETI, the ice box brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Ice box brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Coleman, 57.7% ## Which brand is most popular in search among ice box brands worldwide? - In September 2026, Coleman was the most searched among ice box brands worldwide, with an estimated 201K branded searches and 57.7% estimated Share of Search within this set. - Igloo is in 2nd place, 15.6 percentage points behind at 42.1% Share of Search. - Across the 12 months ending September 2026, Coleman’s estimated Share of Search among ice box brands worldwide decreased from 71.2% to 57.7%. - Across the 12 months ending September 2026, Igloo’s estimated Share of Search among ice box brands worldwide increased from 28.6% to 42.1%. - Across the 12 months ending September 2026, Coleman’s estimated Share of Search among ice box brands worldwide peaked at 78.4% in January 2026 and was lowest at 51.7% in May 2026. - Across the 12 months ending September 2026, Igloo’s estimated Share of Search among ice box brands worldwide peaked at 47.5% in July 2026 and was lowest at 21.3% in January 2026. - Across the 12 months ending September 2026, YETI’s estimated Share of Search among ice box brands worldwide peaked at 2.5% in May 2026 and was lowest at 0.21% in October 2025. - Across the 12 months ending September 2026, YETI held steady: its estimated Share of Search among ice box brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Coleman vs Igloo: compare search popularity](/demand/global-en/compare/coleman-vs-igloo): 57.7% against 42.1% Share of Search. ## How did search popularity change for ice box brands worldwide in September 2026? - In September 2026, Coleman gained estimated Share of Search among ice box brands worldwide, from 57.1% to 57.7%. - In September 2026, Igloo lost estimated Share of Search among ice box brands worldwide, from 42.6% to 42.1%. - Estimated monthly branded searches for YETI worldwide rose 38.9% over 12 measured months, from 720 to 1K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Coleman | 57.7% | 201K | -18.3% | Coleman | | 2 | Igloo | 42.1% | 147K | -20.2% | Igloo | | 3 | YETI | 0.29% | 1K | -23.1% | YETI | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Coleman | 246K | 71.2% | 1 | | Oct 2025 | Igloo | 98.7K | 28.6% | 2 | | Oct 2025 | YETI | 720 | 0.21% | 3 | | Nov 2025 | Coleman | 246K | 75.1% | 1 | | Nov 2025 | Igloo | 80.7K | 24.6% | 2 | | Nov 2025 | YETI | 720 | 0.22% | 3 | | Dec 2025 | Coleman | 246K | 74.9% | 1 | | Dec 2025 | Igloo | 81.6K | 24.8% | 2 | | Dec 2025 | YETI | 1K | 0.3% | 3 | | Jan 2026 | Coleman | 246K | 78.4% | 1 | | Jan 2026 | Igloo | 66.7K | 21.3% | 2 | | Jan 2026 | YETI | 880 | 0.28% | 3 | | Feb 2026 | Coleman | 201K | 74.2% | 1 | | Feb 2026 | Igloo | 66.9K | 24.7% | 2 | | Feb 2026 | YETI | 2.9K | 1.1% | 3 | | Mar 2026 | Coleman | 246K | 66.7% | 1 | | Mar 2026 | Igloo | 122K | 33% | 2 | | Mar 2026 | YETI | 1K | 0.27% | 3 | | Apr 2026 | Coleman | 246K | 52.6% | 1 | | Apr 2026 | Igloo | 212K | 45.3% | 2 | | Apr 2026 | YETI | 9.9K | 2.1% | 3 | | May 2026 | Coleman | 246K | 51.7% | 1 | | May 2026 | Igloo | 218K | 45.8% | 2 | | May 2026 | YETI | 12.1K | 2.5% | 3 | | Jun 2026 | Coleman | 246K | 52.4% | 1 | | Jun 2026 | Igloo | 222K | 47.2% | 2 | | Jun 2026 | YETI | 1.6K | 0.34% | 3 | | Jul 2026 | Coleman | 246K | 52.1% | 1 | | Jul 2026 | Igloo | 224K | 47.5% | 2 | | Jul 2026 | YETI | 1.9K | 0.4% | 3 | | Aug 2026 | Coleman | 246K | 57.1% | 1 | | Aug 2026 | Igloo | 184K | 42.6% | 2 | | Aug 2026 | YETI | 1.3K | 0.3% | 3 | | Sep 2026 | Coleman | 201K | 57.7% | 1 | | Sep 2026 | Igloo | 147K | 42.1% | 2 | | Sep 2026 | YETI | 1K | 0.29% | 3 | ## What is being compared - **Coleman**: Measured on the search term “coleman”. - **Igloo**: Measured on the search terms “igloo backpack cooler”, “igloo cool box”, “igloo cooler” and “igloo water cooler”, summed into one figure. - **YETI**: Measured on the search term “yeti ice box”. - [Coleman](/demand/global-en/brands/coleman) - [Igloo](/demand/global-en/brands/igloo) - [YETI](/demand/global-en/brands/yeti) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among ice box brands worldwide? In September 2026, Coleman was the most searched among ice box brands worldwide, with an estimated 201K branded searches and 57.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Ice box brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/ice-box-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ice-box-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.