---
title: "DMM vs Petzl: Which is searched more?"
description: "Which is more popular in search, DMM or Petzl? Compare estimated monthly branded-search demand and Share of Search inside the Ice axe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/ice-axe-brands/compare/dmm-vs-petzl"
publisher: "Brandwave"
---

# DMM vs Petzl: Which is searched more?

Which is more popular in search, DMM or Petzl? Compare estimated monthly branded-search demand and Share of Search inside the Ice axe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: DMM and Petzl
- **Competitive set**: Ice axe brands
- **Market**: Global
- **Month measured**: Sep 2026
- **DMM Share of Search**: 87.5%
- **Petzl Share of Search**: 2.9%

## Which is more popular in search, DMM or Petzl?

- In September 2026, DMM had more branded searches than Petzl among ice axe brands worldwide. DMM was estimated to have 3.4M branded searches compared to Petzl’s 110K, and held an 87.5% Share of Search versus Petzl’s 2.9%.
- DMM was ahead of Petzl in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DMM’s estimated Share of Search among ice axe brands worldwide held steady at 87.5%, and its estimated monthly branded searches held steady at 3.4M.
- Across the 12 months ending September 2026, Petzl’s estimated Share of Search among ice axe brands worldwide held steady at 2.9%, and its estimated monthly branded searches held steady at 110K.

## How did search popularity change for ice axe brands worldwide in September 2026?

Neither DMM nor Petzl moved beyond provider rounding among ice axe brands in Sep 2026.

## Month by month

| Month | DMM estimated searches | DMM Share of Search | DMM rank | Petzl estimated searches | Petzl Share of Search | Petzl rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.4M | 87.5% | 1 | 110K | 2.9% | 3 |
| Nov 2025 | 3.4M | 85.1% | 1 | 135K | 3.4% | 3 |
| Dec 2025 | 3.4M | 85.7% | 1 | 110K | 2.8% | 3 |
| Jan 2026 | 4.1M | 87.5% | 1 | 135K | 2.9% | 3 |
| Feb 2026 | 3.4M | 87.5% | 1 | 110K | 2.9% | 3 |
| Mar 2026 | 3.4M | 87.5% | 1 | 110K | 2.9% | 3 |
| Apr 2026 | 3.4M | 87.5% | 1 | 110K | 2.9% | 3 |
| May 2026 | 3.4M | 87.5% | 1 | 110K | 2.9% | 3 |
| Jun 2026 | 3.4M | 89.5% | 1 | 90.5K | 2.4% | 3 |
| Jul 2026 | 3.4M | 88% | 1 | 90.5K | 2.4% | 3 |
| Aug 2026 | 3.4M | 87.5% | 1 | 110K | 2.9% | 3 |
| Sep 2026 | 3.4M | 87.5% | 1 | 110K | 2.9% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using DMM’s and Petzl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **DMM**: Measured on the search term “dmm”.
- **Petzl**: Measured on the search term “petzl”.

- [DMM profile](/demand/global-en/brands/dmm)
- [Petzl profile](/demand/global-en/brands/petzl)
- [All ice axe brands worldwide](/demand/global-en/categories/ice-axe-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, DMM or Petzl?

In September 2026, DMM had more branded searches than Petzl among ice axe brands worldwide. DMM was estimated to have 3.4M branded searches compared to Petzl’s 110K, and held an 87.5% Share of Search versus Petzl’s 2.9%.

## Cite this page

Brandwave. "DMM vs Petzl: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/ice-axe-brands/compare/dmm-vs-petzl

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ice-axe-brands/compare/dmm-vs-petzl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.