---
title: "Black Diamond vs Petzl: Which is searched more?"
description: "Which is more popular in search, Black Diamond or Petzl? Compare estimated monthly branded-search demand and Share of Search inside the Ice axe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/ice-axe-brands/compare/black-diamond-vs-petzl"
publisher: "Brandwave"
---

# Black Diamond vs Petzl: Which is searched more?

Which is more popular in search, Black Diamond or Petzl? Compare estimated monthly branded-search demand and Share of Search inside the Ice axe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Black Diamond and Petzl
- **Competitive set**: Ice axe brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Black Diamond Share of Search**: 9.6%
- **Petzl Share of Search**: 2.9%

## Which is more popular in search, Black Diamond or Petzl?

- In September 2026, Black Diamond had more branded searches than Petzl among ice axe brands worldwide. Black Diamond was estimated to have 368K branded searches compared to Petzl’s 110K, and held a 9.6% Share of Search versus Petzl’s 2.9%.
- Black Diamond was ahead of Petzl in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Black Diamond’s estimated Share of Search among ice axe brands worldwide held steady at 9.6%, and its estimated monthly branded searches held steady at 368K.
- Across the 12 months ending September 2026, Petzl’s estimated Share of Search among ice axe brands worldwide held steady at 2.9%, and its estimated monthly branded searches held steady at 110K.

## How did search popularity change for ice axe brands worldwide in September 2026?

Neither Black Diamond nor Petzl moved beyond provider rounding among ice axe brands in Sep 2026.

## Month by month

| Month | Black Diamond estimated searches | Black Diamond Share of Search | Black Diamond rank | Petzl estimated searches | Petzl Share of Search | Petzl rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 368K | 9.6% | 2 | 110K | 2.9% | 3 |
| Nov 2025 | 450K | 11.4% | 2 | 135K | 3.4% | 3 |
| Dec 2025 | 450K | 11.5% | 2 | 110K | 2.8% | 3 |
| Jan 2026 | 450K | 9.6% | 2 | 135K | 2.9% | 3 |
| Feb 2026 | 368K | 9.6% | 2 | 110K | 2.9% | 3 |
| Mar 2026 | 368K | 9.6% | 2 | 110K | 2.9% | 3 |
| Apr 2026 | 368K | 9.6% | 2 | 110K | 2.9% | 3 |
| May 2026 | 368K | 9.6% | 2 | 110K | 2.9% | 3 |
| Jun 2026 | 301K | 8% | 2 | 90.5K | 2.4% | 3 |
| Jul 2026 | 368K | 9.7% | 2 | 90.5K | 2.4% | 3 |
| Aug 2026 | 368K | 9.6% | 2 | 110K | 2.9% | 3 |
| Sep 2026 | 368K | 9.6% | 2 | 110K | 2.9% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Black Diamond’s and Petzl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Black Diamond**: Measured on the search term “black diamond”.
- **Petzl**: Measured on the search term “petzl”.

- [Black Diamond profile](/demand/global-en/brands/black-diamond)
- [Petzl profile](/demand/global-en/brands/petzl)
- [All ice axe brands worldwide](/demand/global-en/categories/ice-axe-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Black Diamond or Petzl?

In September 2026, Black Diamond had more branded searches than Petzl among ice axe brands worldwide. Black Diamond was estimated to have 368K branded searches compared to Petzl’s 110K, and held a 9.6% Share of Search versus Petzl’s 2.9%.

## Cite this page

Brandwave. "Black Diamond vs Petzl: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/ice-axe-brands/compare/black-diamond-vs-petzl

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ice-axe-brands/compare/black-diamond-vs-petzl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.