--- title: "Hydration bladders: Which brands are most popular in search?" description: "Compare the hydration bladders people search for. Share of Search among CamelBak, Osprey, Hydrapak, Gregory, Source and Platypus, the hydration bladders Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/hydration-bladders" publisher: "Brandwave" --- # Hydration bladders: Which brands are most popular in search? Compare the hydration bladders people search for. Share of Search among CamelBak, Osprey, Hydrapak, Gregory, Source and Platypus, the hydration bladders Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Hydration bladders - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: CamelBak, 61.2% ## Which brand is most popular in search among hydration bladders worldwide? - In August 2026, CamelBak was the most searched among hydration bladders worldwide, with an estimated 165K branded searches and 61.2% estimated Share of Search within this set. - Osprey is in 2nd place, 46.2 percentage points behind at 15% Share of Search. - Across the 11 months ending August 2026, CamelBak’s estimated Share of Search among hydration bladders worldwide decreased from 65.8% to 61.2%. - Across the 11 months ending August 2026, Osprey’s estimated Share of Search among hydration bladders worldwide increased from 13.2% to 15%. - Across the 11 months ending August 2026, Hydrapak’s estimated Share of Search among hydration bladders worldwide increased from 8.8% to 12.3%. - Across the 11 months ending August 2026, Gregory’s estimated Share of Search among hydration bladders worldwide decreased from 11.5% to 10.8%. - Across the 11 months ending August 2026, CamelBak’s estimated Share of Search among hydration bladders worldwide peaked at 66.4% in December 2025 and was lowest at 60.6% in July 2026. - Across the 11 months ending August 2026, Osprey’s estimated Share of Search among hydration bladders worldwide peaked at 18.2% in July 2026 and was lowest at 12.6% in April 2026. - Across the 11 months ending August 2026, Hydrapak’s estimated Share of Search among hydration bladders worldwide peaked at 12.6% in April 2026 and was lowest at 7.3% in December 2025. - Across the 11 months ending August 2026, Gregory’s estimated Share of Search among hydration bladders worldwide peaked at 12.2% in February 2026 and was lowest at 9.5% in December 2025. - Across the 11 months ending August 2026, Hydrapak rose from 4th to 3rd among hydration bladders worldwide. - Across the 11 months ending August 2026, Gregory fell from 3rd to 4th among hydration bladders worldwide. - Across the 11 months ending August 2026, Source and Platypus held steady: their estimated Share of Search among hydration bladders worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [CamelBak vs Osprey: compare search popularity](/demand/global-en/compare/camelbak-vs-osprey): 61.2% against 15% Share of Search. - [CamelBak vs Hydrapak: compare search popularity](/demand/global-en/compare/camelbak-vs-hydrapak): 61.2% against 12.3% Share of Search. - [CamelBak vs Gregory: compare search popularity](/demand/global-en/compare/camelbak-vs-gregory-backpacks): 61.2% against 10.8% Share of Search. - [Osprey vs Hydrapak: compare search popularity](/demand/global-en/compare/hydrapak-vs-osprey): 15% against 12.3% Share of Search. - [Osprey vs Gregory: compare search popularity](/demand/global-en/compare/gregory-backpacks-vs-osprey): 15% against 10.8% Share of Search. - [Hydrapak vs Gregory: compare search popularity](/demand/global-en/compare/gregory-backpacks-vs-hydrapak): 12.3% against 10.8% Share of Search. ## How did search popularity change for hydration bladders worldwide in August 2026? - In August 2026, Hydrapak overtook Gregory to rank 3rd among hydration bladders worldwide, at 12.3%. - In August 2026, CamelBak gained estimated Share of Search among hydration bladders worldwide, from 60.6% to 61.2%. - In August 2026, Osprey lost estimated Share of Search among hydration bladders worldwide, from 18.2% to 15%. - Estimated monthly branded searches for Source worldwide rose 60% over 11 measured months, from 1K to 1.6K in August 2026. - Estimated monthly branded searches for Gregory worldwide rose 23.2% over 11 measured months, from 23.7K to 29.2K in August 2026. - Estimated monthly branded searches for Platypus worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | CamelBak | 61.2% | 165K | 0.0% | CamelBak | | 2 | Osprey | 15% | 40.5K | -18.2% | Osprey | | 3 | Hydrapak | 12.3% | 33.1K | +22.1% | Hydrapak | | 4 | Gregory | 10.8% | 29.2K | +0.9% | Gregory | | 5 | Source | 0.59% | 1.6K | 0.0% | Source | | 6 | Platypus | 0.12% | 320 | 0.0% | Platypus | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | CamelBak | 135K | 65.8% | 1 | | Oct 2025 | Osprey | 27.1K | 13.2% | 2 | | Oct 2025 | Gregory | 23.7K | 11.5% | 3 | | Oct 2025 | Hydrapak | 18.1K | 8.8% | 4 | | Oct 2025 | Source | 1K | 0.49% | 5 | | Oct 2025 | Platypus | 390 | 0.19% | 6 | | Nov 2025 | CamelBak | 135K | 64% | 1 | | Nov 2025 | Osprey | 33.1K | 15.7% | 2 | | Nov 2025 | Gregory | 23.4K | 11.1% | 3 | | Nov 2025 | Hydrapak | 18.1K | 8.6% | 4 | | Nov 2025 | Source | 1K | 0.47% | 5 | | Nov 2025 | Platypus | 480 | 0.23% | 6 | | Dec 2025 | CamelBak | 135K | 66.4% | 1 | | Dec 2025 | Osprey | 33.1K | 16.3% | 2 | | Dec 2025 | Gregory | 19.2K | 9.5% | 3 | | Dec 2025 | Hydrapak | 14.8K | 7.3% | 4 | | Dec 2025 | Source | 880 | 0.43% | 5 | | Dec 2025 | Platypus | 390 | 0.19% | 6 | | Jan 2026 | CamelBak | 135K | 63.6% | 1 | | Jan 2026 | Osprey | 33.1K | 15.6% | 2 | | Jan 2026 | Gregory | 24.8K | 11.7% | 3 | | Jan 2026 | Hydrapak | 18.1K | 8.5% | 4 | | Jan 2026 | Source | 1K | 0.47% | 5 | | Jan 2026 | Platypus | 320 | 0.15% | 6 | | Feb 2026 | CamelBak | 135K | 65.3% | 1 | | Feb 2026 | Osprey | 27.1K | 13.1% | 2 | | Feb 2026 | Gregory | 25.2K | 12.2% | 3 | | Feb 2026 | Hydrapak | 18.1K | 8.8% | 4 | | Feb 2026 | Source | 1K | 0.48% | 5 | | Feb 2026 | Platypus | 320 | 0.15% | 6 | | Mar 2026 | CamelBak | 135K | 64.3% | 1 | | Mar 2026 | Osprey | 27.1K | 12.9% | 2 | | Mar 2026 | Gregory | 24K | 11.4% | 3 | | Mar 2026 | Hydrapak | 22.2K | 10.6% | 4 | | Mar 2026 | Source | 1.3K | 0.62% | 5 | | Mar 2026 | Platypus | 320 | 0.15% | 6 | | Apr 2026 | CamelBak | 135K | 63% | 1 | | Apr 2026 | Hydrapak | 27.1K | 12.6% | 2 | | Apr 2026 | Osprey | 27.1K | 12.6% | 3 | | Apr 2026 | Gregory | 23.7K | 11.1% | 4 | | Apr 2026 | Source | 1K | 0.47% | 5 | | Apr 2026 | Platypus | 320 | 0.15% | 6 | | May 2026 | CamelBak | 165K | 64.4% | 1 | | May 2026 | Osprey | 33.1K | 12.9% | 2 | | May 2026 | Gregory | 28.9K | 11.3% | 3 | | May 2026 | Hydrapak | 27.1K | 10.6% | 4 | | May 2026 | Source | 1.6K | 0.62% | 5 | | May 2026 | Platypus | 390 | 0.15% | 6 | | Jun 2026 | CamelBak | 165K | 65.7% | 1 | | Jun 2026 | Osprey | 33.1K | 13.2% | 2 | | Jun 2026 | Hydrapak | 27.1K | 10.8% | 3 | | Jun 2026 | Gregory | 24K | 9.5% | 4 | | Jun 2026 | Source | 1.6K | 0.64% | 5 | | Jun 2026 | Platypus | 390 | 0.16% | 6 | | Jul 2026 | CamelBak | 165K | 60.6% | 1 | | Jul 2026 | Osprey | 49.5K | 18.2% | 2 | | Jul 2026 | Gregory | 28.9K | 10.6% | 3 | | Jul 2026 | Hydrapak | 27.1K | 9.9% | 4 | | Jul 2026 | Source | 1.6K | 0.59% | 5 | | Jul 2026 | Platypus | 320 | 0.12% | 6 | | Aug 2026 | CamelBak | 165K | 61.2% | 1 | | Aug 2026 | Osprey | 40.5K | 15% | 2 | | Aug 2026 | Hydrapak | 33.1K | 12.3% | 3 | | Aug 2026 | Gregory | 29.2K | 10.8% | 4 | | Aug 2026 | Source | 1.6K | 0.59% | 5 | | Aug 2026 | Platypus | 320 | 0.12% | 6 | | Sep 2026 | CamelBak | — | — | — | | Sep 2026 | Gregory | — | — | — | | Sep 2026 | Hydrapak | — | — | — | | Sep 2026 | Osprey | — | — | — | | Sep 2026 | Platypus | — | — | — | | Sep 2026 | Source | — | — | — | ## What is being compared - **CamelBak**: Measured on the search term “camelbak”. - **Gregory**: Measured on the search terms “gregory backpack”, “gregory com” and “gregory hiking backpack”, summed into one figure. - **Hydrapak**: Measured on the search term “hydrapak”. - **Osprey**: Measured on the search term “osprey bag”. - **Platypus**: Measured on the search term “platypus boots”. - **Source**: Measured on the search term “source hydration”. - [CamelBak](/demand/global-en/brands/camelbak) - [Gregory](/demand/global-en/brands/gregory-backpacks) - [Hydrapak](/demand/global-en/brands/hydrapak) - [Osprey](/demand/global-en/brands/osprey) - [Platypus](/demand/global-en/brands/platypus) - [Source](/demand/global-en/brands/source-hydration) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among hydration bladders worldwide? In August 2026, CamelBak was the most searched among hydration bladders worldwide, with an estimated 165K branded searches and 61.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Hydration bladders: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/hydration-bladders This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hydration-bladders. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.