---
title: "Hunting gear brands: Which brands are most popular in search?"
description: "Compare the hunting gear brands people search for. Share of Search among Cabela's, Kuiu, Remington, Sitka, Bass Pro and Browning, the hunting gear brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/hunting-gear-brands"
publisher: "Brandwave"
---

# Hunting gear brands: Which brands are most popular in search?

Compare the hunting gear brands people search for. Share of Search among Cabela's, Kuiu, Remington, Sitka, Bass Pro and Browning, the hunting gear brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hunting gear brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Cabela's, 87.5%

## Which brand is most popular in search among hunting gear brands worldwide?

- In August 2026, Cabela's was the most searched among hunting gear brands worldwide, with an estimated 2.2M branded searches and 87.5% estimated Share of Search within this set.
- Kuiu is in 2nd place, 75.8 percentage points behind at 11.8% Share of Search.
- Across the 11 months ending August 2026, Cabela's’ estimated Share of Search among hunting gear brands worldwide increased from 85.2% to 87.5%.
- Across the 11 months ending August 2026, Kuiu’s estimated Share of Search among hunting gear brands worldwide decreased from 14% to 11.8%.
- Across the 11 months ending August 2026, Cabela's’ estimated Share of Search among hunting gear brands worldwide peaked at 92.5% in March 2026 and was lowest at 85.2% in October 2025.
- Across the 11 months ending August 2026, Kuiu’s estimated Share of Search among hunting gear brands worldwide peaked at 14% in October 2025 and was lowest at 6.8% in March 2026.
- Across the 11 months ending August 2026, Remington, Sitka, Bass Pro and Browning held steady: their estimated Share of Search among hunting gear brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Cabela's vs Kuiu: compare search popularity](/demand/global-en/compare/cabela-s-vs-kuiu): 87.5% against 11.8% Share of Search.

## How did search popularity change for hunting gear brands worldwide in August 2026?

- In August 2026, Kuiu gained estimated Share of Search among hunting gear brands worldwide, from 9.8% to 11.8%.
- In August 2026, Cabela's lost estimated Share of Search among hunting gear brands worldwide, from 89.5% to 87.5%.
- Estimated monthly branded searches for Sitka worldwide fell 55.4% over 11 measured months, from 12.1K to 5.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Cabela's | 87.5% | 2.2M | +22.4% | Cabela's |
| 2 | Kuiu | 11.8% | 301K | +49.8% | Kuiu |
| 3 | Remington | 0.49% | 12.6K | +17.3% | Remington |
| 4 | Sitka | 0.21% | 5.4K | +50.0% | Sitka |
| — | Bass Pro | — | — | — | Bass Pro |
| — | Browning | — | — | — | Browning |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cabela's | 2.7M | 85.2% | 1 |
| Oct 2025 | Kuiu | 450K | 14% | 2 |
| Oct 2025 | Remington | 12.6K | 0.39% | 3 |
| Oct 2025 | Sitka | 12.1K | 0.38% | 4 |
| Oct 2025 | Bass Pro | — | — | — |
| Oct 2025 | Browning | — | — | — |
| Nov 2025 | Cabela's | 3.4M | 87.3% | 1 |
| Nov 2025 | Kuiu | 450K | 11.7% | 2 |
| Nov 2025 | Sitka | 22.2K | 0.58% | 3 |
| Nov 2025 | Remington | 13.1K | 0.34% | 4 |
| Nov 2025 | Bass Pro | — | — | — |
| Nov 2025 | Browning | — | — | — |
| Dec 2025 | Cabela's | 4.1M | 91.1% | 1 |
| Dec 2025 | Kuiu | 368K | 8.2% | 2 |
| Dec 2025 | Sitka | 18.1K | 0.4% | 3 |
| Dec 2025 | Remington | 15.3K | 0.34% | 4 |
| Dec 2025 | Bass Pro | — | — | — |
| Dec 2025 | Browning | — | — | — |
| Jan 2026 | Cabela's | 2.7M | 91.1% | 1 |
| Jan 2026 | Kuiu | 246K | 8.2% | 2 |
| Jan 2026 | Remington | 12.7K | 0.42% | 3 |
| Jan 2026 | Sitka | 9.9K | 0.33% | 4 |
| Jan 2026 | Bass Pro | — | — | — |
| Jan 2026 | Browning | — | — | — |
| Feb 2026 | Cabela's | 2.2M | 91.2% | 1 |
| Feb 2026 | Kuiu | 201K | 8.2% | 2 |
| Feb 2026 | Remington | 10.3K | 0.42% | 3 |
| Feb 2026 | Sitka | 5.4K | 0.22% | 4 |
| Feb 2026 | Bass Pro | — | — | — |
| Feb 2026 | Browning | — | — | — |
| Mar 2026 | Cabela's | 2.2M | 92.5% | 1 |
| Mar 2026 | Kuiu | 165K | 6.8% | 2 |
| Mar 2026 | Remington | 10.8K | 0.45% | 3 |
| Mar 2026 | Sitka | 5.4K | 0.22% | 4 |
| Mar 2026 | Bass Pro | — | — | — |
| Mar 2026 | Browning | — | — | — |
| Apr 2026 | Cabela's | 1.8M | 91% | 1 |
| Apr 2026 | Kuiu | 165K | 8.2% | 2 |
| Apr 2026 | Remington | 10.8K | 0.54% | 3 |
| Apr 2026 | Sitka | 5.4K | 0.27% | 4 |
| Apr 2026 | Bass Pro | — | — | — |
| Apr 2026 | Browning | — | — | — |
| May 2026 | Cabela's | 1.8M | 89.5% | 1 |
| May 2026 | Kuiu | 201K | 9.8% | 2 |
| May 2026 | Remington | 10.8K | 0.53% | 3 |
| May 2026 | Sitka | 3.6K | 0.18% | 4 |
| May 2026 | Bass Pro | — | — | — |
| May 2026 | Browning | — | — | — |
| Jun 2026 | Cabela's | 1.8M | 91.1% | 1 |
| Jun 2026 | Kuiu | 165K | 8.2% | 2 |
| Jun 2026 | Remington | 10.8K | 0.54% | 3 |
| Jun 2026 | Sitka | 3.6K | 0.18% | 4 |
| Jun 2026 | Bass Pro | — | — | — |
| Jun 2026 | Browning | — | — | — |
| Jul 2026 | Cabela's | 1.8M | 89.5% | 1 |
| Jul 2026 | Kuiu | 201K | 9.8% | 2 |
| Jul 2026 | Remington | 10.8K | 0.53% | 3 |
| Jul 2026 | Sitka | 3.6K | 0.18% | 4 |
| Jul 2026 | Bass Pro | — | — | — |
| Jul 2026 | Browning | — | — | — |
| Aug 2026 | Cabela's | 2.2M | 87.5% | 1 |
| Aug 2026 | Kuiu | 301K | 11.8% | 2 |
| Aug 2026 | Remington | 12.6K | 0.49% | 3 |
| Aug 2026 | Sitka | 5.4K | 0.21% | 4 |
| Aug 2026 | Bass Pro | — | — | — |
| Aug 2026 | Browning | — | — | — |
| Sep 2026 | Bass Pro | — | — | — |
| Sep 2026 | Browning | — | — | — |
| Sep 2026 | Cabela's | — | — | — |
| Sep 2026 | Kuiu | — | — | — |
| Sep 2026 | Remington | — | — | — |
| Sep 2026 | Sitka | — | — | — |

## What is being compared

- **Bass Pro**: Measured on the search term “bass pro shops”.
- **Browning**: Measured on the search term “browning firearms”.
- **Cabela's**: Measured on the search term “cabelas”.
- **Kuiu**: Measured on the search term “kuiu”.
- **Remington**: Measured on the search terms “remington electric shaver”, “remington shaver” and “remingtonproducts com”, summed into one figure.
- **Sitka**: Measured on the search term “sitka camo”.

- [Bass Pro](/demand/global-en/brands/bass-pro)
- [Browning](/demand/global-en/brands/browning)
- [Cabela's](/demand/global-en/brands/cabela-s)
- [Kuiu](/demand/global-en/brands/kuiu)
- [Remington](/demand/global-en/brands/remington-grooming)
- [Sitka](/demand/global-en/brands/sitka)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hunting gear brands worldwide?

In August 2026, Cabela's was the most searched among hunting gear brands worldwide, with an estimated 2.2M branded searches and 87.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Hunting gear brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/hunting-gear-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hunting-gear-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.