--- title: "Hummus brands: Which brands are most popular in search?" description: "Compare the hummus brands people buy. Share of Search among Waitrose, Ithaca, Cauldron, Sabra and Nush, the hummus brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/hummus-brands" publisher: "Brandwave" --- # Hummus brands: Which brands are most popular in search? Compare the hummus brands people buy. Share of Search among Waitrose, Ithaca, Cauldron, Sabra and Nush, the hummus brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Hummus brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Waitrose, 67.9% ## Which brand is most popular in search among hummus brands worldwide? - In August 2026, Waitrose was the most searched among hummus brands worldwide, with an estimated 1.2M branded searches and 67.9% estimated Share of Search within this set. - Ithaca is in 2nd place, 47.4 percentage points behind at 20.5% Share of Search. - Across the 11 months ending August 2026, Waitrose’s estimated Share of Search among hummus brands worldwide decreased from 68.9% to 67.9%. - Across the 11 months ending August 2026, Ithaca’s estimated Share of Search among hummus brands worldwide increased from 7.6% to 20.5%. - Across the 11 months ending August 2026, Cauldron’s estimated Share of Search among hummus brands worldwide decreased from 20.7% to 7.5%. - Across the 11 months ending August 2026, Sabra’s estimated Share of Search among hummus brands worldwide increased from 2.3% to 3.4%. - Across the 11 months ending August 2026, Waitrose’s estimated Share of Search among hummus brands worldwide peaked at 87.4% in December 2025 and was lowest at 62% in July 2026. - Across the 11 months ending August 2026, Ithaca’s estimated Share of Search among hummus brands worldwide peaked at 28% in July 2026 and was lowest at 5.3% in December 2025. - Across the 11 months ending August 2026, Cauldron’s estimated Share of Search among hummus brands worldwide peaked at 20.7% in October 2025 and was lowest at 5.3% in December 2025. - Across the 11 months ending August 2026, Sabra’s estimated Share of Search among hummus brands worldwide peaked at 3.7% in May 2026 and was lowest at 1.6% in December 2025. - Across the 11 months ending August 2026, Ithaca rose from 3rd to 2nd among hummus brands worldwide. - Across the 11 months ending August 2026, Cauldron fell from 2nd to 3rd among hummus brands worldwide. - Across the 11 months ending August 2026, Nush held steady: its estimated Share of Search among hummus brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Waitrose vs Ithaca: compare search popularity](/demand/global-en/compare/ithaca-vs-waitrose): 67.9% against 20.5% Share of Search. - [Waitrose vs Cauldron: compare search popularity](/demand/global-en/compare/cauldron-vs-waitrose): 67.9% against 7.5% Share of Search. - [Waitrose vs Sabra: compare search popularity](/demand/global-en/compare/sabra-vs-waitrose): 67.9% against 3.4% Share of Search. - [Ithaca vs Cauldron: compare search popularity](/demand/global-en/compare/cauldron-vs-ithaca): 20.5% against 7.5% Share of Search. - [Ithaca vs Sabra: compare search popularity](/demand/global-en/compare/ithaca-vs-sabra): 20.5% against 3.4% Share of Search. - [Cauldron vs Sabra: compare search popularity](/demand/global-en/compare/cauldron-vs-sabra): 7.5% against 3.4% Share of Search. ## How did search popularity change for hummus brands worldwide in August 2026? - In August 2026, Waitrose gained estimated Share of Search among hummus brands worldwide, from 62% to 67.9%. - In August 2026, Sabra gained estimated Share of Search among hummus brands worldwide, from 2.5% to 3.4%. - In August 2026, Cauldron gained estimated Share of Search among hummus brands worldwide, from 6.9% to 7.5%. - In August 2026, Ithaca lost estimated Share of Search among hummus brands worldwide, from 28% to 20.5%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Waitrose | 67.9% | 1.2M | 0.0% | Waitrose | | 2 | Ithaca | 20.5% | 368K | -33.1% | Ithaca | | 3 | Cauldron | 7.5% | 135K | 0.0% | Cauldron | | 4 | Sabra | 3.4% | 60.5K | +22.2% | Sabra | | 5 | Nush | 0.67% | 12.1K | 0.0% | Nush | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Waitrose | 1.5M | 68.9% | 1 | | Oct 2025 | Cauldron | 450K | 20.7% | 2 | | Oct 2025 | Ithaca | 165K | 7.6% | 3 | | Oct 2025 | Sabra | 49.5K | 2.3% | 4 | | Oct 2025 | Nush | 12.1K | 0.56% | 5 | | Nov 2025 | Waitrose | 1.8M | 83.5% | 1 | | Nov 2025 | Cauldron | 165K | 7.5% | 2 | | Nov 2025 | Ithaca | 135K | 6.2% | 3 | | Nov 2025 | Sabra | 49.5K | 2.3% | 4 | | Nov 2025 | Nush | 12.1K | 0.55% | 5 | | Dec 2025 | Waitrose | 2.2M | 87.4% | 1 | | Dec 2025 | Cauldron | 135K | 5.3% | 2 | | Dec 2025 | Ithaca | 135K | 5.3% | 3 | | Dec 2025 | Sabra | 40.5K | 1.6% | 4 | | Dec 2025 | Nush | 12.1K | 0.47% | 5 | | Jan 2026 | Waitrose | 1.5M | 80.5% | 1 | | Jan 2026 | Ithaca | 165K | 8.9% | 2 | | Jan 2026 | Cauldron | 135K | 7.2% | 3 | | Jan 2026 | Sabra | 49.5K | 2.7% | 4 | | Jan 2026 | Nush | 14.8K | 0.79% | 5 | | Feb 2026 | Waitrose | 1.5M | 82.4% | 1 | | Feb 2026 | Cauldron | 135K | 7.4% | 2 | | Feb 2026 | Ithaca | 135K | 7.4% | 3 | | Feb 2026 | Sabra | 40.5K | 2.2% | 4 | | Feb 2026 | Nush | 9.9K | 0.54% | 5 | | Mar 2026 | Waitrose | 1.5M | 80.6% | 1 | | Mar 2026 | Ithaca | 165K | 8.9% | 2 | | Mar 2026 | Cauldron | 135K | 7.3% | 3 | | Mar 2026 | Sabra | 49.5K | 2.7% | 4 | | Mar 2026 | Nush | 12.1K | 0.65% | 5 | | Apr 2026 | Waitrose | 1.2M | 78.2% | 1 | | Apr 2026 | Ithaca | 165K | 10.6% | 2 | | Apr 2026 | Cauldron | 110K | 7.1% | 3 | | Apr 2026 | Sabra | 49.5K | 3.2% | 4 | | Apr 2026 | Nush | 14.8K | 0.95% | 5 | | May 2026 | Waitrose | 1.2M | 74.8% | 1 | | May 2026 | Ithaca | 201K | 12.3% | 2 | | May 2026 | Cauldron | 135K | 8.3% | 3 | | May 2026 | Sabra | 60.5K | 3.7% | 4 | | May 2026 | Nush | 14.8K | 0.91% | 5 | | Jun 2026 | Waitrose | 1.2M | 76.6% | 1 | | Jun 2026 | Ithaca | 201K | 12.6% | 2 | | Jun 2026 | Cauldron | 110K | 6.9% | 3 | | Jun 2026 | Sabra | 49.5K | 3.1% | 4 | | Jun 2026 | Nush | 12.1K | 0.76% | 5 | | Jul 2026 | Waitrose | 1.2M | 62% | 1 | | Jul 2026 | Ithaca | 550K | 28% | 2 | | Jul 2026 | Cauldron | 135K | 6.9% | 3 | | Jul 2026 | Sabra | 49.5K | 2.5% | 4 | | Jul 2026 | Nush | 12.1K | 0.62% | 5 | | Aug 2026 | Waitrose | 1.2M | 67.9% | 1 | | Aug 2026 | Ithaca | 368K | 20.5% | 2 | | Aug 2026 | Cauldron | 135K | 7.5% | 3 | | Aug 2026 | Sabra | 60.5K | 3.4% | 4 | | Aug 2026 | Nush | 12.1K | 0.67% | 5 | | Sep 2026 | Cauldron | — | — | — | | Sep 2026 | Ithaca | — | — | — | | Sep 2026 | Nush | — | — | — | | Sep 2026 | Sabra | — | — | — | | Sep 2026 | Waitrose | — | — | — | ## What is being compared - **Cauldron**: Measured on the search term “cauldron”. - **Ithaca**: Measured on the search term “ithaca”. - **Nush**: Measured on the search term “nush”. - **Sabra**: Measured on the search term “sabra”. - **Waitrose**: Measured on the search term “waitrose”. - [Cauldron](/demand/global-en/brands/cauldron) - [Ithaca](/demand/global-en/brands/ithaca) - [Nush](/demand/global-en/brands/nush) - [Sabra](/demand/global-en/brands/sabra) - [Waitrose](/demand/global-en/brands/waitrose) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among hummus brands worldwide? In August 2026, Waitrose was the most searched among hummus brands worldwide, with an estimated 1.2M branded searches and 67.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Hummus brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/hummus-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hummus-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.