---
title: "Humidifier brands: Which brands are most popular in search?"
description: "Compare the humidifier brands people buy. Share of Search among Canopy, Crane, Levoit, Dreo and Vicks, the humidifier brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/humidifier-brands"
publisher: "Brandwave"
---

# Humidifier brands: Which brands are most popular in search?

Compare the humidifier brands people buy. Share of Search among Canopy, Crane, Levoit, Dreo and Vicks, the humidifier brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Humidifier brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Canopy, 44%

## Which brand is most popular in search among humidifier brands worldwide?

- In August 2026, Canopy was the most searched among humidifier brands worldwide, with an estimated 673K branded searches and 44% estimated Share of Search within this set.
- Crane is in 2nd place, 8 percentage points behind at 35.9% Share of Search.
- Across the 11 months ending August 2026, Canopy’s estimated Share of Search among humidifier brands worldwide increased from 41.9% to 44%.
- Across the 11 months ending August 2026, Crane’s estimated Share of Search among humidifier brands worldwide decreased from 41.9% to 35.9%.
- Across the 11 months ending August 2026, Levoit’s estimated Share of Search among humidifier brands worldwide increased from 13.2% to 15.8%.
- Across the 11 months ending August 2026, Dreo’s estimated Share of Search among humidifier brands worldwide increased from 2.8% to 4.1%.
- Across the 11 months ending August 2026, Canopy’s estimated Share of Search among humidifier brands worldwide peaked at 46.1% in April 2026 and was lowest at 40.2% in December 2025.
- Across the 11 months ending August 2026, Crane’s estimated Share of Search among humidifier brands worldwide peaked at 41.9% in October 2025 and was lowest at 30.1% in July 2026.
- Across the 11 months ending August 2026, Levoit’s estimated Share of Search among humidifier brands worldwide peaked at 17.4% in July 2026 and was lowest at 13.2% in October 2025.
- Across the 11 months ending August 2026, Dreo’s estimated Share of Search among humidifier brands worldwide peaked at 9.2% in June 2026 and was lowest at 2.4% in February 2026.
- Across the 11 months ending August 2026, Vicks held steady: its estimated Share of Search among humidifier brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Canopy vs Crane: compare search popularity](/demand/global-en/compare/canopy-vs-crane): 44% against 35.9% Share of Search.
- [Canopy vs Levoit: compare search popularity](/demand/global-en/compare/canopy-vs-levoit): 44% against 15.8% Share of Search.
- [Canopy vs Dreo: compare search popularity](/demand/global-en/compare/canopy-vs-dreo): 44% against 4.1% Share of Search.
- [Crane vs Levoit: compare search popularity](/demand/global-en/compare/crane-vs-levoit): 35.9% against 15.8% Share of Search.
- [Crane vs Dreo: compare search popularity](/demand/global-en/compare/crane-vs-dreo): 35.9% against 4.1% Share of Search.
- [Levoit vs Dreo: compare search popularity](/demand/global-en/compare/dreo-vs-levoit): 15.8% against 4.1% Share of Search.

## How did search popularity change for humidifier brands worldwide in August 2026?

- In August 2026, Crane gained estimated Share of Search among humidifier brands worldwide, from 30.1% to 35.9%.
- In August 2026, Dreo lost estimated Share of Search among humidifier brands worldwide, from 7.5% to 4.1%.
- In August 2026, Levoit lost estimated Share of Search among humidifier brands worldwide, from 17.4% to 15.8%.
- In August 2026, Canopy lost estimated Share of Search among humidifier brands worldwide, from 45% to 44%.
- Estimated monthly branded searches for Vicks worldwide fell 33.3% over 11 measured months, from 3.6K to 2.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Canopy | 44% | 673K | 0.0% | Canopy |
| 2 | Crane | 35.9% | 550K | +22.2% | Crane |
| 3 | Levoit | 15.8% | 242K | -6.7% | Levoit |
| 4 | Dreo | 4.1% | 62.2K | -44.6% | Dreo |
| 5 | Vicks | 0.16% | 2.4K | +26.3% | Vicks |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Canopy | 550K | 41.9% | 1 |
| Oct 2025 | Crane | 550K | 41.9% | 2 |
| Oct 2025 | Levoit | 173K | 13.2% | 3 |
| Oct 2025 | Dreo | 36.3K | 2.8% | 4 |
| Oct 2025 | Vicks | 3.6K | 0.27% | 5 |
| Nov 2025 | Canopy | 550K | 40.5% | 1 |
| Nov 2025 | Crane | 550K | 40.5% | 2 |
| Nov 2025 | Levoit | 212K | 15.6% | 3 |
| Nov 2025 | Dreo | 43.9K | 3.2% | 4 |
| Nov 2025 | Vicks | 3.6K | 0.26% | 5 |
| Dec 2025 | Canopy | 550K | 40.2% | 1 |
| Dec 2025 | Crane | 550K | 40.2% | 2 |
| Dec 2025 | Levoit | 212K | 15.5% | 3 |
| Dec 2025 | Dreo | 52.3K | 3.8% | 4 |
| Dec 2025 | Vicks | 4.4K | 0.32% | 5 |
| Jan 2026 | Canopy | 673K | 45.1% | 1 |
| Jan 2026 | Crane | 550K | 36.8% | 2 |
| Jan 2026 | Levoit | 212K | 14.2% | 3 |
| Jan 2026 | Dreo | 53.6K | 3.6% | 4 |
| Jan 2026 | Vicks | 4.4K | 0.29% | 5 |
| Feb 2026 | Canopy | 550K | 44.7% | 1 |
| Feb 2026 | Crane | 450K | 36.5% | 2 |
| Feb 2026 | Levoit | 199K | 16.1% | 3 |
| Feb 2026 | Dreo | 29.4K | 2.4% | 4 |
| Feb 2026 | Vicks | 3.6K | 0.29% | 5 |
| Mar 2026 | Canopy | 673K | 46.1% | 1 |
| Mar 2026 | Crane | 550K | 37.7% | 2 |
| Mar 2026 | Levoit | 200K | 13.7% | 3 |
| Mar 2026 | Dreo | 35K | 2.4% | 4 |
| Mar 2026 | Vicks | 2.9K | 0.2% | 5 |
| Apr 2026 | Canopy | 673K | 46.1% | 1 |
| Apr 2026 | Crane | 550K | 37.7% | 2 |
| Apr 2026 | Levoit | 199K | 13.6% | 3 |
| Apr 2026 | Dreo | 35K | 2.4% | 4 |
| Apr 2026 | Vicks | 2.4K | 0.16% | 5 |
| May 2026 | Canopy | 673K | 44.9% | 1 |
| May 2026 | Crane | 550K | 36.7% | 2 |
| May 2026 | Levoit | 213K | 14.2% | 3 |
| May 2026 | Dreo | 62.2K | 4.1% | 4 |
| May 2026 | Vicks | 2.4K | 0.16% | 5 |
| Jun 2026 | Canopy | 673K | 45.1% | 1 |
| Jun 2026 | Crane | 450K | 30.2% | 2 |
| Jun 2026 | Levoit | 229K | 15.3% | 3 |
| Jun 2026 | Dreo | 137K | 9.2% | 4 |
| Jun 2026 | Vicks | 2.4K | 0.16% | 5 |
| Jul 2026 | Canopy | 673K | 45% | 1 |
| Jul 2026 | Crane | 450K | 30.1% | 2 |
| Jul 2026 | Levoit | 260K | 17.4% | 3 |
| Jul 2026 | Dreo | 112K | 7.5% | 4 |
| Jul 2026 | Vicks | 1.9K | 0.13% | 5 |
| Aug 2026 | Canopy | 673K | 44% | 1 |
| Aug 2026 | Crane | 550K | 35.9% | 2 |
| Aug 2026 | Levoit | 242K | 15.8% | 3 |
| Aug 2026 | Dreo | 62.2K | 4.1% | 4 |
| Aug 2026 | Vicks | 2.4K | 0.16% | 5 |
| Sep 2026 | Canopy | — | — | — |
| Sep 2026 | Crane | — | — | — |
| Sep 2026 | Dreo | — | — | — |
| Sep 2026 | Levoit | — | — | — |
| Sep 2026 | Vicks | — | — | — |

## What is being compared

- **Canopy**: Measured on the search term “canopy”.
- **Crane**: Measured on the search term “crane”.
- **Dreo**: Measured on the search terms “air fryer dreo”, “dreo”, “dreo air fryer” and “dreo com”, summed into one figure.
- **Levoit**: Measured on the search terms “air purifier levoit”, “levoit”, “levoit com”, “levoit core” and “levoit vital”, summed into one figure.
- **Vicks**: Measured on the search term “vicks cough”.

- [Canopy](/demand/global-en/brands/canopy)
- [Crane](/demand/global-en/brands/crane)
- [Dreo](/demand/global-en/brands/dreo)
- [Levoit](/demand/global-en/brands/levoit)
- [Vicks](/demand/global-en/brands/vicks)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among humidifier brands worldwide?

In August 2026, Canopy was the most searched among humidifier brands worldwide, with an estimated 673K branded searches and 44% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Humidifier brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/humidifier-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/humidifier-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.