---
title: "HR software brands: Which brands are most popular in search?"
description: "Compare the hr software brands HR teams run on. Share of Search among BambooHR, Personio, HiBob, Gusto, Namely and Zenefits, the HR software brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/hr-software-brands"
publisher: "Brandwave"
---

# HR software brands: Which brands are most popular in search?

Compare the hr software brands HR teams run on. Share of Search among BambooHR, Personio, HiBob, Gusto, Namely and Zenefits, the HR software brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: HR software brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: BambooHR, 42.9%

## Which brand is most popular in search among HR software brands worldwide?

- In August 2026, BambooHR was the most searched among HR software brands worldwide, with an estimated 249K branded searches and 42.9% estimated Share of Search within this set.
- Personio is in 2nd place, 19.1 percentage points behind at 23.8% Share of Search.
- Across the 11 months ending August 2026, BambooHR’s estimated Share of Search among HR software brands worldwide decreased from 43.5% to 42.9%.
- Across the 11 months ending August 2026, Personio’s estimated Share of Search among HR software brands worldwide decreased from 26.1% to 23.8%.
- Across the 11 months ending August 2026, HiBob’s estimated Share of Search among HR software brands worldwide increased from 18.2% to 20.1%.
- Across the 11 months ending August 2026, Gusto’s estimated Share of Search among HR software brands worldwide increased from 12.2% to 13.1%.
- Across the 11 months ending August 2026, BambooHR’s estimated Share of Search among HR software brands worldwide peaked at 44.1% in April 2026 and was lowest at 36.6% in February 2026.
- Across the 11 months ending August 2026, Personio’s estimated Share of Search among HR software brands worldwide peaked at 27.9% in November 2025 and was lowest at 21.6% in April 2026.
- Across the 11 months ending August 2026, HiBob’s estimated Share of Search among HR software brands worldwide peaked at 21.2% in February 2026 and was lowest at 17.5% in January 2026.
- Across the 11 months ending August 2026, Gusto’s estimated Share of Search among HR software brands worldwide peaked at 17.2% in February 2026 and was lowest at 12.2% in October 2025.
- Across the 11 months ending August 2026, Namely and Zenefits held steady: their estimated Share of Search among HR software brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [BambooHR vs Personio: compare search popularity](/demand/global-en/compare/bamboohr-vs-personio): 42.9% against 23.8% Share of Search.
- [BambooHR vs HiBob: compare search popularity](/demand/global-en/compare/bamboohr-vs-hibob): 42.9% against 20.1% Share of Search.
- [BambooHR vs Gusto: compare search popularity](/demand/global-en/compare/bamboohr-vs-gusto): 42.9% against 13.1% Share of Search.
- [Personio vs HiBob: compare search popularity](/demand/global-en/compare/hibob-vs-personio): 23.8% against 20.1% Share of Search.
- [Personio vs Gusto: compare search popularity](/demand/global-en/compare/gusto-vs-personio): 23.8% against 13.1% Share of Search.
- [HiBob vs Gusto: compare search popularity](/demand/global-en/compare/gusto-vs-hibob): 20.1% against 13.1% Share of Search.

## How did search popularity change for HR software brands worldwide in August 2026?

- In August 2026, BambooHR gained estimated Share of Search among HR software brands worldwide, from 41.1% to 42.9%.
- In August 2026, Gusto lost estimated Share of Search among HR software brands worldwide, from 14.5% to 13.1%.
- Estimated monthly branded searches for Zenefits worldwide fell 75% over 11 measured months, from 40 to 10 in August 2026.
- Estimated monthly branded searches for Namely worldwide fell 22.2% over 11 measured months, from 90 to 70 in August 2026.
- Estimated monthly branded searches for Personio worldwide fell 18.3% over 11 measured months, from 169K to 138K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | BambooHR | 42.9% | 249K | +5.0% | BambooHR |
| 2 | Personio | 23.8% | 138K | -0.3% | Personio |
| 3 | HiBob | 20.1% | 117K | -0.2% | HiBob |
| 4 | Gusto | 13.1% | 76.3K | -8.9% | Gusto |
| 5 | Namely | 0.01% | 70 | 0.0% | Namely |
| 6 | Zenefits | <0.01% | 10 | 0.0% | Zenefits |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | BambooHR | 281K | 43.5% | 1 |
| Oct 2025 | Personio | 169K | 26.1% | 2 |
| Oct 2025 | HiBob | 118K | 18.2% | 3 |
| Oct 2025 | Gusto | 78.8K | 12.2% | 4 |
| Oct 2025 | Namely | 90 | 0.01% | 5 |
| Oct 2025 | Zenefits | 40 | <0.01% | 6 |
| Nov 2025 | BambooHR | 245K | 40.4% | 1 |
| Nov 2025 | Personio | 169K | 27.9% | 2 |
| Nov 2025 | HiBob | 117K | 19.4% | 3 |
| Nov 2025 | Gusto | 74.8K | 12.3% | 4 |
| Nov 2025 | Namely | 70 | 0.01% | 5 |
| Nov 2025 | Zenefits | 20 | <0.01% | 6 |
| Dec 2025 | BambooHR | 244K | 42.4% | 1 |
| Dec 2025 | Personio | 138K | 24.1% | 2 |
| Dec 2025 | HiBob | 117K | 20.3% | 3 |
| Dec 2025 | Gusto | 75.7K | 13.2% | 4 |
| Dec 2025 | Namely | 110 | 0.02% | 5 |
| Dec 2025 | Zenefits | 30 | <0.01% | 6 |
| Jan 2026 | BambooHR | 282K | 42% | 1 |
| Jan 2026 | Personio | 169K | 25.2% | 2 |
| Jan 2026 | HiBob | 118K | 17.5% | 3 |
| Jan 2026 | Gusto | 102K | 15.3% | 4 |
| Jan 2026 | Namely | 110 | 0.02% | 5 |
| Jan 2026 | Zenefits | 30 | <0.01% | 6 |
| Feb 2026 | BambooHR | 203K | 36.6% | 1 |
| Feb 2026 | Personio | 139K | 25% | 2 |
| Feb 2026 | HiBob | 118K | 21.2% | 3 |
| Feb 2026 | Gusto | 95.3K | 17.2% | 4 |
| Feb 2026 | Namely | 110 | 0.02% | 5 |
| Feb 2026 | Zenefits | 30 | <0.01% | 6 |
| Mar 2026 | BambooHR | 329K | 43.7% | 1 |
| Mar 2026 | Personio | 169K | 22.5% | 2 |
| Mar 2026 | HiBob | 143K | 19% | 3 |
| Mar 2026 | Gusto | 112K | 14.9% | 4 |
| Mar 2026 | Namely | 90 | 0.01% | 5 |
| Mar 2026 | Zenefits | 20 | <0.01% | 6 |
| Apr 2026 | BambooHR | 284K | 44.1% | 1 |
| Apr 2026 | Personio | 139K | 21.6% | 2 |
| Apr 2026 | HiBob | 117K | 18.3% | 3 |
| Apr 2026 | Gusto | 103K | 16% | 4 |
| Apr 2026 | Namely | 110 | 0.02% | 5 |
| Apr 2026 | Zenefits | 20 | <0.01% | 6 |
| May 2026 | BambooHR | 247K | 40.8% | 1 |
| May 2026 | Personio | 139K | 22.9% | 2 |
| May 2026 | HiBob | 117K | 19.4% | 3 |
| May 2026 | Gusto | 102K | 16.8% | 4 |
| May 2026 | Namely | 70 | 0.01% | 5 |
| May 2026 | Zenefits | 10 | <0.01% | 6 |
| Jun 2026 | BambooHR | 283K | 40.9% | 1 |
| Jun 2026 | Personio | 168K | 24.3% | 2 |
| Jun 2026 | HiBob | 142K | 20.6% | 3 |
| Jun 2026 | Gusto | 97.7K | 14.1% | 4 |
| Jun 2026 | Namely | 70 | 0.01% | 5 |
| Jun 2026 | Zenefits | 20 | <0.01% | 6 |
| Jul 2026 | BambooHR | 237K | 41.1% | 1 |
| Jul 2026 | Personio | 138K | 24% | 2 |
| Jul 2026 | HiBob | 117K | 20.3% | 3 |
| Jul 2026 | Gusto | 83.7K | 14.5% | 4 |
| Jul 2026 | Namely | 70 | 0.01% | 5 |
| Jul 2026 | Zenefits | 10 | <0.01% | 6 |
| Aug 2026 | BambooHR | 249K | 42.9% | 1 |
| Aug 2026 | Personio | 138K | 23.8% | 2 |
| Aug 2026 | HiBob | 117K | 20.1% | 3 |
| Aug 2026 | Gusto | 76.3K | 13.1% | 4 |
| Aug 2026 | Namely | 70 | 0.01% | 5 |
| Aug 2026 | Zenefits | 10 | <0.01% | 6 |
| Sep 2026 | BambooHR | — | — | — |
| Sep 2026 | Gusto | — | — | — |
| Sep 2026 | HiBob | — | — | — |
| Sep 2026 | Namely | — | — | — |
| Sep 2026 | Personio | — | — | — |
| Sep 2026 | Zenefits | — | — | — |

## What is being compared

- **BambooHR**: Measured on the search terms “bamboo hr”, “bamboo hr app”, “bamboo hr com”, “bamboo hr cost”, “bamboo hr payroll”, “bamboo hr pricing”, “bamboo hr software”, “bamboo hr system”, “BambooHR”, “bamboohr app”, “bamboohr applicant tracking”, “bamboohr applicant tracking system”, “bamboohr cost”, “bamboohr hris”, “bamboohr integrations”, “bamboohr payroll”, “bamboohr performance management”, “bamboohr pricing”, “bamboohrcom”, “hris bamboo” and “performance management bamboohr”, summed into one figure.
- **Gusto**: Measured on the search terms “gusto accounting software”, “gusto app”, “gusto benefits”, “gusto com”, “gusto company”, “gusto contractor”, “gusto cost”, “gusto embedded payroll”, “gusto for payroll”, “gusto for small business”, “gusto hr”, “gusto hr software”, “gusto international contractors”, “gusto online payroll”, “gusto pay”, “gusto paycheck”, “gusto payment”, “gusto payroll”, “gusto payroll app”, “gusto payroll company”, “gusto payroll cost”, “gusto payroll for small business”, “gusto payroll pricing”, “gusto payroll processing”, “gusto payroll provider”, “gusto payroll services”, “gusto payroll software”, “gusto payroll software for small business”, “gusto payroll solutions”, “gusto payroll system”, “gusto platform”, “gusto pricing”, “gusto pricing payroll”, “gusto small business payroll”, “gusto software”, “gusto time clock”, “gusto time tracking”, “gusto timetracking”, “gusto zen payroll” and “gusto.com”, summed into one figure.
- **HiBob**: Measured on the search terms “bob hr”, “HiBob”, “hibob app”, “hibob company”, “hibob cost”, “hibob demo”, “hibob hr”, “hibob hr software”, “hibob hr system”, “hibob hris”, “hibob integrations”, “hibob onboarding”, “hibob payroll”, “hibob performance management”, “hibob platform”, “hibob pricing”, “hibob software” and “hibob.com”, summed into one figure.
- **Namely**: Measured on the search term “namely hr”.
- **Personio**: Measured on the search terms “Personio”, “personio app”, “personio com”, “personio de”, “personio hr”, “personio hr software”, “personio payroll”, “personio pricing”, “personio software” and “personio.com”, summed into one figure.
- **Zenefits**: Measured on the search term “zenefits hr”.

- [BambooHR](/demand/global-en/brands/bamboohr)
- [Gusto](/demand/global-en/brands/gusto)
- [HiBob](/demand/global-en/brands/hibob)
- [Namely](/demand/global-en/brands/namely)
- [Personio](/demand/global-en/brands/personio)
- [Zenefits](/demand/global-en/brands/zenefits)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among HR software brands worldwide?

In August 2026, BambooHR was the most searched among HR software brands worldwide, with an estimated 249K branded searches and 42.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "HR software brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/hr-software-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hr-software-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.