---
title: "HR information systems: Which brands are most popular in search?"
description: "Compare the systems that hold employee records. Share of Search among BambooHR, Personio, HiBob, Workday and Namely, the HR information systems Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/hr-information-systems"
publisher: "Brandwave"
---

# HR information systems: Which brands are most popular in search?

Compare the systems that hold employee records. Share of Search among BambooHR, Personio, HiBob, Workday and Namely, the HR information systems Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: HR information systems
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: BambooHR, 48.8%

## Which brand is most popular in search among HR information systems worldwide?

- In August 2026, BambooHR was the most searched among HR information systems worldwide, with an estimated 249K branded searches and 48.8% estimated Share of Search within this set.
- Personio is in 2nd place, 21.7 percentage points behind at 27% Share of Search.
- Across the 11 months ending August 2026, Personio’s estimated Share of Search among HR information systems worldwide decreased from 29.4% to 27%.
- Across the 11 months ending August 2026, HiBob’s estimated Share of Search among HR information systems worldwide increased from 20.5% to 22.9%.
- Across the 11 months ending August 2026, BambooHR’s estimated Share of Search among HR information systems worldwide peaked at 51.8% in April 2026 and was lowest at 43.4% in February 2026.
- Across the 11 months ending August 2026, Personio’s estimated Share of Search among HR information systems worldwide peaked at 31.5% in November 2025 and was lowest at 25.3% in April 2026.
- Across the 11 months ending August 2026, HiBob’s estimated Share of Search among HR information systems worldwide peaked at 25.1% in February 2026 and was lowest at 20.5% in January 2026.
- Across the 11 months ending August 2026, BambooHR, Workday and Namely held steady: their estimated Share of Search among HR information systems worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [BambooHR vs Personio: compare search popularity](/demand/global-en/compare/bamboohr-vs-personio): 48.8% against 27% Share of Search.
- [BambooHR vs HiBob: compare search popularity](/demand/global-en/compare/bamboohr-vs-hibob): 48.8% against 22.9% Share of Search.
- [Personio vs HiBob: compare search popularity](/demand/global-en/compare/hibob-vs-personio): 27% against 22.9% Share of Search.

## How did search popularity change for HR information systems worldwide in August 2026?

- In August 2026, BambooHR gained estimated Share of Search among HR information systems worldwide, from 47.3% to 48.8%.
- In August 2026, Personio lost estimated Share of Search among HR information systems worldwide, from 27.7% to 27%.
- Estimated monthly branded searches for Namely worldwide fell 22.2% over 11 measured months, from 90 to 70 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | BambooHR | 48.8% | 249K | +5.0% | BambooHR |
| 2 | Personio | 27% | 138K | -0.3% | Personio |
| 3 | HiBob | 22.9% | 117K | -0.2% | HiBob |
| 4 | Workday | 1.3% | 6.6K | -18.5% | Workday |
| 5 | Namely | 0.01% | 70 | 0.0% | Namely |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | BambooHR | 281K | 48.9% | 1 |
| Oct 2025 | Personio | 169K | 29.4% | 2 |
| Oct 2025 | HiBob | 118K | 20.5% | 3 |
| Oct 2025 | Workday | 6.6K | 1.1% | 4 |
| Oct 2025 | Namely | 90 | 0.02% | 5 |
| Nov 2025 | BambooHR | 245K | 45.6% | 1 |
| Nov 2025 | Personio | 169K | 31.5% | 2 |
| Nov 2025 | HiBob | 117K | 21.9% | 3 |
| Nov 2025 | Workday | 5.4K | 1% | 4 |
| Nov 2025 | Namely | 70 | 0.01% | 5 |
| Dec 2025 | BambooHR | 244K | 48.4% | 1 |
| Dec 2025 | Personio | 138K | 27.4% | 2 |
| Dec 2025 | HiBob | 117K | 23.1% | 3 |
| Dec 2025 | Workday | 5.4K | 1.1% | 4 |
| Dec 2025 | Namely | 110 | 0.02% | 5 |
| Jan 2026 | BambooHR | 282K | 48.9% | 1 |
| Jan 2026 | Personio | 169K | 29.4% | 2 |
| Jan 2026 | HiBob | 118K | 20.5% | 3 |
| Jan 2026 | Workday | 6.6K | 1.1% | 4 |
| Jan 2026 | Namely | 110 | 0.02% | 5 |
| Feb 2026 | BambooHR | 203K | 43.4% | 1 |
| Feb 2026 | Personio | 139K | 29.7% | 2 |
| Feb 2026 | HiBob | 118K | 25.1% | 3 |
| Feb 2026 | Workday | 8.1K | 1.7% | 4 |
| Feb 2026 | Namely | 110 | 0.02% | 5 |
| Mar 2026 | BambooHR | 329K | 50.6% | 1 |
| Mar 2026 | Personio | 169K | 26.1% | 2 |
| Mar 2026 | HiBob | 143K | 22% | 3 |
| Mar 2026 | Workday | 8.1K | 1.2% | 4 |
| Mar 2026 | Namely | 90 | 0.01% | 5 |
| Apr 2026 | BambooHR | 284K | 51.8% | 1 |
| Apr 2026 | Personio | 139K | 25.3% | 2 |
| Apr 2026 | HiBob | 117K | 21.4% | 3 |
| Apr 2026 | Workday | 8.1K | 1.5% | 4 |
| Apr 2026 | Namely | 110 | 0.02% | 5 |
| May 2026 | BambooHR | 247K | 48.3% | 1 |
| May 2026 | Personio | 139K | 27.1% | 2 |
| May 2026 | HiBob | 117K | 23% | 3 |
| May 2026 | Workday | 8.1K | 1.6% | 4 |
| May 2026 | Namely | 70 | 0.01% | 5 |
| Jun 2026 | BambooHR | 283K | 46.9% | 1 |
| Jun 2026 | Personio | 168K | 27.9% | 2 |
| Jun 2026 | HiBob | 142K | 23.6% | 3 |
| Jun 2026 | Workday | 9.9K | 1.6% | 4 |
| Jun 2026 | Namely | 70 | 0.01% | 5 |
| Jul 2026 | BambooHR | 237K | 47.3% | 1 |
| Jul 2026 | Personio | 138K | 27.7% | 2 |
| Jul 2026 | HiBob | 117K | 23.4% | 3 |
| Jul 2026 | Workday | 8.1K | 1.6% | 4 |
| Jul 2026 | Namely | 70 | 0.01% | 5 |
| Aug 2026 | BambooHR | 249K | 48.8% | 1 |
| Aug 2026 | Personio | 138K | 27% | 2 |
| Aug 2026 | HiBob | 117K | 22.9% | 3 |
| Aug 2026 | Workday | 6.6K | 1.3% | 4 |
| Aug 2026 | Namely | 70 | 0.01% | 5 |
| Sep 2026 | BambooHR | — | — | — |
| Sep 2026 | HiBob | — | — | — |
| Sep 2026 | Namely | — | — | — |
| Sep 2026 | Personio | — | — | — |
| Sep 2026 | Workday | — | — | — |

## What is being compared

- **BambooHR**: Measured on the search terms “bamboo hr”, “bamboo hr app”, “bamboo hr com”, “bamboo hr cost”, “bamboo hr payroll”, “bamboo hr pricing”, “bamboo hr software”, “bamboo hr system”, “BambooHR”, “bamboohr app”, “bamboohr applicant tracking”, “bamboohr applicant tracking system”, “bamboohr cost”, “bamboohr hris”, “bamboohr integrations”, “bamboohr payroll”, “bamboohr performance management”, “bamboohr pricing”, “bamboohrcom”, “hris bamboo” and “performance management bamboohr”, summed into one figure.
- **HiBob**: Measured on the search terms “bob hr”, “HiBob”, “hibob app”, “hibob company”, “hibob cost”, “hibob demo”, “hibob hr”, “hibob hr software”, “hibob hr system”, “hibob hris”, “hibob integrations”, “hibob onboarding”, “hibob payroll”, “hibob performance management”, “hibob platform”, “hibob pricing”, “hibob software” and “hibob.com”, summed into one figure.
- **Namely**: Measured on the search term “namely hr”.
- **Personio**: Measured on the search terms “Personio”, “personio app”, “personio com”, “personio de”, “personio hr”, “personio hr software”, “personio payroll”, “personio pricing”, “personio software” and “personio.com”, summed into one figure.
- **Workday**: Measured on the search term “workday hcm”.

- [BambooHR](/demand/global-en/brands/bamboohr)
- [HiBob](/demand/global-en/brands/hibob)
- [Namely](/demand/global-en/brands/namely)
- [Personio](/demand/global-en/brands/personio)
- [Workday](/demand/global-en/brands/workday)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among HR information systems worldwide?

In August 2026, BambooHR was the most searched among HR information systems worldwide, with an estimated 249K branded searches and 48.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "HR information systems: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/hr-information-systems

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hr-information-systems. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.