---
title: "Hover mower brands: Which are searched most?"
description: "Compare the hover mower brands people buy. Share of Search among Husqvarna, Black and Decker and Bosch, the hover mower brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/hover-mower-brands"
publisher: "Brandwave"
---

# Hover mower brands: Which are searched most?

Compare the hover mower brands people buy. Share of Search among Husqvarna, Black and Decker and Bosch, the hover mower brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hover mower brands
- **Market**: Global
- **Brands compared**: 3
- **Month measured**: Sep 2026
- **Highest Share of Search**: Husqvarna, 82%

## Which brand is most popular in search among hover mower brands worldwide?

- In September 2026, Husqvarna was the most searched among hover mower brands worldwide, with an estimated 1M branded searches and 82% estimated Share of Search within this set.
- Black and Decker is in 2nd place, 63.9 percentage points behind at 18% Share of Search.
- Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among hover mower brands worldwide decreased from 83.3% to 82%.
- Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among hover mower brands worldwide increased from 16.7% to 18%.
- Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among hover mower brands worldwide peaked at 87.2% in April 2026 and was lowest at 77.1% in December 2025.
- Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among hover mower brands worldwide peaked at 22.9% in December 2025 and was lowest at 12.8% in April 2026.
- Across the 12 months ending September 2026, Bosch held steady: its estimated Share of Search among hover mower brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Husqvarna vs Black and Decker: compare search popularity](/demand/global-en/compare/black-and-decker-vs-husqvarna): 82% against 18% Share of Search.

## How did search popularity change for hover mower brands worldwide in September 2026?

- Estimated monthly branded searches for Bosch worldwide rose 125% over 12 measured months, from 40 to 90 in September 2026.
- Estimated monthly branded searches for Husqvarna worldwide fell 18% over 12 measured months, from 1.2M to 1M in September 2026.
- Estimated monthly branded searches for Black and Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Husqvarna | 82% | 1M | 0.0% | Husqvarna |
| 2 | Black and Decker | 18% | 220K | 0.0% | Black and Decker |
| 3 | Bosch | <0.01% | 90 | +125.0% | Bosch |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Husqvarna | 1.2M | 83.3% | 1 |
| Oct 2025 | Black and Decker | 245K | 16.7% | 2 |
| Oct 2025 | Bosch | 40 | <0.01% | 3 |
| Nov 2025 | Husqvarna | 1M | 78.7% | 1 |
| Nov 2025 | Black and Decker | 270K | 21.3% | 2 |
| Nov 2025 | Bosch | 20 | <0.01% | 3 |
| Dec 2025 | Husqvarna | 823K | 77.1% | 1 |
| Dec 2025 | Black and Decker | 245K | 22.9% | 2 |
| Dec 2025 | Bosch | 10 | <0.01% | 3 |
| Jan 2026 | Husqvarna | 1M | 82% | 1 |
| Jan 2026 | Black and Decker | 220K | 18% | 2 |
| Jan 2026 | Bosch | 20 | <0.01% | 3 |
| Feb 2026 | Husqvarna | 1M | 83.3% | 1 |
| Feb 2026 | Black and Decker | 201K | 16.7% | 2 |
| Feb 2026 | Bosch | 70 | <0.01% | 3 |
| Mar 2026 | Husqvarna | 1.2M | 84.7% | 1 |
| Mar 2026 | Black and Decker | 220K | 15.3% | 2 |
| Mar 2026 | Bosch | 170 | 0.01% | 3 |
| Apr 2026 | Husqvarna | 1.5M | 87.2% | 1 |
| Apr 2026 | Black and Decker | 220K | 12.8% | 2 |
| Apr 2026 | Bosch | 90 | <0.01% | 3 |
| May 2026 | Husqvarna | 1.5M | 84.7% | 1 |
| May 2026 | Black and Decker | 270K | 15.3% | 2 |
| May 2026 | Bosch | 110 | <0.01% | 3 |
| Jun 2026 | Husqvarna | 1.2M | 83.3% | 1 |
| Jun 2026 | Black and Decker | 245K | 16.7% | 2 |
| Jun 2026 | Bosch | 110 | <0.01% | 3 |
| Jul 2026 | Husqvarna | 1M | 82% | 1 |
| Jul 2026 | Black and Decker | 220K | 18% | 2 |
| Jul 2026 | Bosch | 110 | <0.01% | 3 |
| Aug 2026 | Husqvarna | 1M | 82% | 1 |
| Aug 2026 | Black and Decker | 220K | 18% | 2 |
| Aug 2026 | Bosch | 40 | <0.01% | 3 |
| Sep 2026 | Husqvarna | 1M | 82% | 1 |
| Sep 2026 | Black and Decker | 220K | 18% | 2 |
| Sep 2026 | Bosch | 90 | <0.01% | 3 |

## What is being compared

- **Black and Decker**: Measured on the search terms “black and decker” and “blackdecker”, summed into one figure.
- **Bosch**: Measured on the search term “bosch hover mower”.
- **Husqvarna**: Measured on the search term “husqvarna”.

- [Black and Decker](/demand/global-en/brands/black-and-decker)
- [Bosch](/demand/global-en/brands/bosch)
- [Husqvarna](/demand/global-en/brands/husqvarna)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hover mower brands worldwide?

In September 2026, Husqvarna was the most searched among hover mower brands worldwide, with an estimated 1M branded searches and 82% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Hover mower brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/hover-mower-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hover-mower-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
