---
title: "Household cleaning products: Which brands are most popular in search?"
description: "Compare the household cleaning products people buy. Share of Search among Flash, Method, Mr Clean, Ecover, Zoflora and Seventh Generation, the household cleaning products Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/household-cleaning-products"
publisher: "Brandwave"
---

# Household cleaning products: Which brands are most popular in search?

Compare the household cleaning products people buy. Share of Search among Flash, Method, Mr Clean, Ecover, Zoflora and Seventh Generation, the household cleaning products Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Household cleaning products
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Flash, 74.5%

## Which brand is most popular in search among household cleaning products worldwide?

- In August 2026, Flash was the most searched among household cleaning products worldwide, with an estimated 2.2M branded searches and 74.5% estimated Share of Search within this set.
- Method is in 2nd place, 59.5 percentage points behind at 15% Share of Search.
- Across the 11 months ending August 2026, Flash’s estimated Share of Search among household cleaning products worldwide increased from 73.6% to 74.5%.
- Across the 11 months ending August 2026, Method’s estimated Share of Search among household cleaning products worldwide increased from 12.1% to 15%.
- Across the 11 months ending August 2026, Mr Clean’s estimated Share of Search among household cleaning products worldwide decreased from 12.1% to 8.2%.
- Across the 11 months ending August 2026, Flash’s estimated Share of Search among household cleaning products worldwide peaked at 76.9% in December 2025 and was lowest at 72.7% in July 2026.
- Across the 11 months ending August 2026, Ecover, Zoflora and Seventh Generation held steady: their estimated Share of Search among household cleaning products worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Flash vs Method: compare search popularity](/demand/global-en/compare/flash-vs-method): 74.5% against 15% Share of Search.
- [Flash vs Mr Clean: compare search popularity](/demand/global-en/compare/flash-vs-mr-clean): 74.5% against 8.2% Share of Search.
- [Method vs Mr Clean: compare search popularity](/demand/global-en/compare/method-vs-mr-clean): 15% against 8.2% Share of Search.

## How did search popularity change for household cleaning products worldwide in August 2026?

- In August 2026, Flash gained estimated Share of Search among household cleaning products worldwide, from 72.7% to 74.5%.
- In August 2026, Mr Clean lost estimated Share of Search among household cleaning products worldwide, from 9.8% to 8.2%.
- Estimated monthly branded searches for Seventh Generation worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.
- Estimated monthly branded searches for Ecover worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Flash | 74.5% | 2.2M | +22.4% | Flash |
| 2 | Method | 15% | 450K | +22.3% | Method |
| 3 | Mr Clean | 8.2% | 246K | 0.0% | Mr Clean |
| 4 | Ecover | 0.9% | 27.1K | 0.0% | Ecover |
| 5 | Zoflora | 0.9% | 27.1K | 0.0% | Zoflora |
| 6 | Seventh Generation | 0.6% | 18.1K | 0.0% | Seventh Generation |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Flash | 2.7M | 73.6% | 1 |
| Oct 2025 | Method | 450K | 12.1% | 2 |
| Oct 2025 | Mr Clean | 450K | 12.1% | 3 |
| Oct 2025 | Ecover | 33.1K | 0.89% | 4 |
| Oct 2025 | Zoflora | 27.1K | 0.73% | 5 |
| Oct 2025 | Seventh Generation | 22.2K | 0.6% | 6 |
| Nov 2025 | Flash | 2.2M | 72.9% | 1 |
| Nov 2025 | Method | 450K | 14.6% | 2 |
| Nov 2025 | Mr Clean | 301K | 9.8% | 3 |
| Nov 2025 | Ecover | 33.1K | 1.1% | 4 |
| Nov 2025 | Zoflora | 27.1K | 0.88% | 5 |
| Nov 2025 | Seventh Generation | 22.2K | 0.72% | 6 |
| Dec 2025 | Flash | 2.7M | 76.9% | 1 |
| Dec 2025 | Method | 450K | 12.6% | 2 |
| Dec 2025 | Mr Clean | 301K | 8.4% | 3 |
| Dec 2025 | Ecover | 27.1K | 0.76% | 4 |
| Dec 2025 | Zoflora | 27.1K | 0.76% | 5 |
| Dec 2025 | Seventh Generation | 18.1K | 0.51% | 6 |
| Jan 2026 | Flash | 2.7M | 76.4% | 1 |
| Jan 2026 | Method | 450K | 12.5% | 2 |
| Jan 2026 | Mr Clean | 301K | 8.4% | 3 |
| Jan 2026 | Ecover | 40.5K | 1.1% | 4 |
| Jan 2026 | Seventh Generation | 27.1K | 0.76% | 5 |
| Jan 2026 | Zoflora | 27.1K | 0.76% | 6 |
| Feb 2026 | Flash | 2.7M | 76.8% | 1 |
| Feb 2026 | Method | 450K | 12.6% | 2 |
| Feb 2026 | Mr Clean | 301K | 8.4% | 3 |
| Feb 2026 | Ecover | 33.1K | 0.93% | 4 |
| Feb 2026 | Zoflora | 27.1K | 0.76% | 5 |
| Feb 2026 | Seventh Generation | 18.1K | 0.51% | 6 |
| Mar 2026 | Flash | 2.7M | 75.3% | 1 |
| Mar 2026 | Method | 450K | 12.4% | 2 |
| Mar 2026 | Mr Clean | 368K | 10.1% | 3 |
| Mar 2026 | Ecover | 33.1K | 0.91% | 4 |
| Mar 2026 | Zoflora | 27.1K | 0.74% | 5 |
| Mar 2026 | Seventh Generation | 22.2K | 0.61% | 6 |
| Apr 2026 | Flash | 2.7M | 76.7% | 1 |
| Apr 2026 | Method | 450K | 12.6% | 2 |
| Apr 2026 | Mr Clean | 301K | 8.4% | 3 |
| Apr 2026 | Ecover | 33.1K | 0.93% | 4 |
| Apr 2026 | Zoflora | 27.1K | 0.76% | 5 |
| Apr 2026 | Seventh Generation | 22.2K | 0.62% | 6 |
| May 2026 | Flash | 2.2M | 73% | 1 |
| May 2026 | Method | 450K | 14.7% | 2 |
| May 2026 | Mr Clean | 301K | 9.8% | 3 |
| May 2026 | Ecover | 33.1K | 1.1% | 4 |
| May 2026 | Seventh Generation | 22.2K | 0.72% | 5 |
| May 2026 | Zoflora | 22.2K | 0.72% | 6 |
| Jun 2026 | Flash | 2.2M | 76.7% | 1 |
| Jun 2026 | Method | 368K | 12.6% | 2 |
| Jun 2026 | Mr Clean | 246K | 8.4% | 3 |
| Jun 2026 | Ecover | 27.1K | 0.93% | 4 |
| Jun 2026 | Zoflora | 22.2K | 0.76% | 5 |
| Jun 2026 | Seventh Generation | 18.1K | 0.62% | 6 |
| Jul 2026 | Flash | 1.8M | 72.7% | 1 |
| Jul 2026 | Method | 368K | 14.6% | 2 |
| Jul 2026 | Mr Clean | 246K | 9.8% | 3 |
| Jul 2026 | Ecover | 27.1K | 1.1% | 4 |
| Jul 2026 | Zoflora | 27.1K | 1.1% | 5 |
| Jul 2026 | Seventh Generation | 18.1K | 0.72% | 6 |
| Aug 2026 | Flash | 2.2M | 74.5% | 1 |
| Aug 2026 | Method | 450K | 15% | 2 |
| Aug 2026 | Mr Clean | 246K | 8.2% | 3 |
| Aug 2026 | Ecover | 27.1K | 0.9% | 4 |
| Aug 2026 | Zoflora | 27.1K | 0.9% | 5 |
| Aug 2026 | Seventh Generation | 18.1K | 0.6% | 6 |
| Sep 2026 | Ecover | — | — | — |
| Sep 2026 | Flash | — | — | — |
| Sep 2026 | Method | — | — | — |
| Sep 2026 | Mr Clean | — | — | — |
| Sep 2026 | Seventh Generation | — | — | — |
| Sep 2026 | Zoflora | — | — | — |

## What is being compared

- **Ecover**: Measured on the search term “ecover”.
- **Flash**: Measured on the search term “flash”.
- **Method**: Measured on the search term “method”.
- **Mr Clean**: Measured on the search term “mr clean”.
- **Seventh Generation**: Measured on the search term “seventh generation”.
- **Zoflora**: Measured on the search term “zoflora”.

- [Ecover](/demand/global-en/brands/ecover)
- [Flash](/demand/global-en/brands/flash)
- [Method](/demand/global-en/brands/method)
- [Mr Clean](/demand/global-en/brands/mr-clean)
- [Seventh Generation](/demand/global-en/brands/seventh-generation)
- [Zoflora](/demand/global-en/brands/zoflora)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among household cleaning products worldwide?

In August 2026, Flash was the most searched among household cleaning products worldwide, with an estimated 2.2M branded searches and 74.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Household cleaning products: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/household-cleaning-products

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/household-cleaning-products. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.