---
title: "Hotel channel managers: Which are searched most?"
description: "Compare the channel managers hotels use to sync rates and rooms across booking sites. Share of Search among Cloudbeds, SiteMinder, Beds24, D-EDGE, Little Hotelier, eviivo, STAAH and myallocator, the hotel channel managers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/hotel-channel-managers"
publisher: "Brandwave"
---

# Hotel channel managers: Which are searched most?

Compare the channel managers hotels use to sync rates and rooms across booking sites. Share of Search among Cloudbeds, SiteMinder, Beds24, D-EDGE, Little Hotelier, eviivo, STAAH and myallocator, the hotel channel managers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hotel channel managers
- **Market**: Global
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Cloudbeds, 29.7%

## Which brand is most popular in search among hotel channel managers worldwide?

- In September 2026, Cloudbeds was the most searched among hotel channel managers worldwide, with an estimated 49.5K branded searches, 29.7% of all searches for the eight we track.
- SiteMinder is in 2nd place, 13.2 percentage points behind at 16.4%.
- Across the 12 months ending September 2026, Cloudbeds’ share of searches among hotel channel managers worldwide increased from 27.1% to 29.7%.
- Across the 12 months ending September 2026, SiteMinder’s share of searches among hotel channel managers worldwide decreased from 18.4% to 16.4%.
- Across the 12 months ending September 2026, Beds24’s share of searches among hotel channel managers worldwide increased from 12.2% to 16.2%.
- Across the 12 months ending September 2026, D-EDGE’s share of searches among hotel channel managers worldwide decreased from 14.9% to 13.3%.
- Across the 12 months ending September 2026, Little Hotelier’s share of searches among hotel channel managers worldwide decreased from 14.9% to 13.3%.
- Across the 12 months ending September 2026, eviivo’s share of searches among hotel channel managers worldwide decreased from 8.1% to 5.9%.
- Across the 12 months ending September 2026, Cloudbeds’ share of searches among hotel channel managers worldwide peaked at 29.7% in September 2026 and was lowest at 25.9% in July 2026.
- Across the 12 months ending September 2026, SiteMinder’s share of searches among hotel channel managers worldwide peaked at 18.7% in April 2026 and was lowest at 16.3% in December 2025.
- Across the 12 months ending September 2026, Beds24’s share of searches among hotel channel managers worldwide peaked at 16.2% in September 2026 and was lowest at 11.9% in February 2026.
- Across the 12 months ending September 2026, D-EDGE’s share of searches among hotel channel managers worldwide peaked at 15.1% in November 2025 and was lowest at 9.5% in July 2026.
- Across the 12 months ending September 2026, Little Hotelier’s share of searches among hotel channel managers worldwide peaked at 16.1% in December 2025 and was lowest at 13.2% in August 2026.
- Across the 12 months ending September 2026, STAAH’s share of searches among hotel channel managers worldwide peaked at 4% in September 2026 and was lowest at 2.8% in July 2026.
- Across the 12 months ending September 2026, myallocator’s share of searches among hotel channel managers worldwide peaked at 7.9% in February 2026 and was lowest at 0.59% in December 2025.
- Across the 12 months ending September 2026, Beds24 rose from 5th to 3rd among hotel channel managers worldwide.
- Across the 12 months ending September 2026, D-EDGE fell from 3rd to 4th among hotel channel managers worldwide.
- Across the 12 months ending September 2026, Little Hotelier fell from 4th to 5th among hotel channel managers worldwide.
- Across the 12 months ending September 2026, STAAH and myallocator held steady: their share of searches among hotel channel managers worldwide each moved less than 0.5 percentage points.

## Top hotel channel managers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Cloudbeds and SiteMinder appeared every time. SiteMinder was recommended most often, coming first in three out of five answers. Cloudbeds was second, and Little Hotelier was third. Beds24, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| SiteMinder | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Cloudbeds | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Little Hotelier | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| STAAH | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| eviivo | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| D-EDGE | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Beds24 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| myallocator | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about hotel channel managers

- Asked ChatGPT "Which channel manager should I use for my hotel?": 1. SiteMinder, 2. Cloudbeds, 3. Little Hotelier
- Asked ChatGPT "What are the best hotel channel managers?": 1. SiteMinder, 2. Cloudbeds, 3. STAAH, 4. eviivo, 5. Little Hotelier, 6. D-EDGE
- Asked ChatGPT "What's the best channel manager for a small independent hotel?": 1. Little Hotelier, 2. SiteMinder, 3. Cloudbeds
- Searched Google, AI Overview "channel manager software": 1. SiteMinder, 2. Cloudbeds
- Searched Google, AI Overview "hotel channel manager": 1. Cloudbeds, 2. SiteMinder, 3. STAAH, 4. D-EDGE

Not named in any answer: Beds24 and myallocator.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026.

## Compare search popularity between leading brands

- [Cloudbeds vs SiteMinder: compare search popularity](/demand/global-en/compare/cloudbeds-vs-siteminder-hotels): 29.7% against 16.4% Share of Search.
- [Cloudbeds vs Beds24: compare search popularity](/demand/global-en/compare/beds24-vs-cloudbeds): 29.7% against 16.2% Share of Search.
- [Cloudbeds vs D-EDGE: compare search popularity](/demand/global-en/compare/cloudbeds-vs-d-edge): 29.7% against 13.3% Share of Search.
- [Cloudbeds vs Little Hotelier: compare search popularity](/demand/global-en/compare/cloudbeds-vs-little-hotelier): 29.7% against 13.3% Share of Search.
- [SiteMinder vs Beds24: compare search popularity](/demand/global-en/compare/beds24-vs-siteminder-hotels): 16.4% against 16.2% Share of Search.
- [SiteMinder vs D-EDGE: compare search popularity](/demand/global-en/compare/d-edge-vs-siteminder-hotels): 16.4% against 13.3% Share of Search.
- [SiteMinder vs Little Hotelier: compare search popularity](/demand/global-en/compare/little-hotelier-vs-siteminder-hotels): 16.4% against 13.3% Share of Search.
- [Beds24 vs D-EDGE: compare search popularity](/demand/global-en/compare/beds24-vs-d-edge): 16.2% against 13.3% Share of Search.
- [Beds24 vs Little Hotelier: compare search popularity](/demand/global-en/compare/beds24-vs-little-hotelier): 16.2% against 13.3% Share of Search.
- [D-EDGE vs Little Hotelier: compare search popularity](/demand/global-en/compare/d-edge-vs-little-hotelier): 13.3% Share of Search each.

## How did search popularity change for hotel channel managers worldwide in September 2026?

- In September 2026, STAAH gained share of searches among hotel channel managers worldwide, from 3.2% to 4%.
- In September 2026, eviivo lost share of searches among hotel channel managers worldwide, from 7.2% to 5.9%.
- SiteMinder’s share of searches among hotel channel managers worldwide has lost ground for 3 months in a row, from 18.7% to 16.4% in September 2026.
- Estimated monthly branded searches for Beds24 worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.
- Estimated monthly branded searches for myallocator worldwide rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.
- Estimated monthly branded searches for D-EDGE worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.
- Estimated monthly branded searches for Little Hotelier worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Cloudbeds | 29.7% | 49.5K | 0.0% | Cloudbeds |
| 2 | SiteMinder | 16.4% | 27.4K | -1.4% | SiteMinder |
| 3 | Beds24 | 16.2% | 27.1K | 0.0% | Beds24 |
| 4 | D-EDGE | 13.3% | 22.2K | 0.0% | D-EDGE |
| 5 | Little Hotelier | 13.3% | 22.2K | 0.0% | SiteMinder |
| 6 | eviivo | 5.9% | 9.9K | -18.2% | eviivo |
| 7 | STAAH | 4% | 6.6K | +22.2% | STAAH |
| 8 | myallocator | 1.1% | 1.9K | 0.0% | myallocator |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cloudbeds | 49.5K | 27.1% | 1 |
| Oct 2025 | SiteMinder | 33.6K | 18.4% | 2 |
| Oct 2025 | D-EDGE | 27.1K | 14.9% | 3 |
| Oct 2025 | Little Hotelier | 27.1K | 14.9% | 4 |
| Oct 2025 | Beds24 | 22.2K | 12.2% | 5 |
| Oct 2025 | eviivo | 14.8K | 8.1% | 6 |
| Oct 2025 | STAAH | 6.6K | 3.6% | 7 |
| Oct 2025 | myallocator | 1.6K | 0.88% | 8 |
| Nov 2025 | Cloudbeds | 49.5K | 27.6% | 1 |
| Nov 2025 | SiteMinder | 33.5K | 18.7% | 2 |
| Nov 2025 | D-EDGE | 27.1K | 15.1% | 3 |
| Nov 2025 | Little Hotelier | 27.1K | 15.1% | 4 |
| Nov 2025 | Beds24 | 22.2K | 12.4% | 5 |
| Nov 2025 | eviivo | 12.1K | 6.7% | 6 |
| Nov 2025 | STAAH | 6.6K | 3.7% | 7 |
| Nov 2025 | myallocator | 1.3K | 0.72% | 8 |
| Dec 2025 | Cloudbeds | 49.5K | 29.4% | 1 |
| Dec 2025 | SiteMinder | 27.4K | 16.3% | 2 |
| Dec 2025 | Little Hotelier | 27.1K | 16.1% | 3 |
| Dec 2025 | Beds24 | 22.2K | 13.2% | 4 |
| Dec 2025 | D-EDGE | 22.2K | 13.2% | 5 |
| Dec 2025 | eviivo | 12.1K | 7.2% | 6 |
| Dec 2025 | STAAH | 6.6K | 3.9% | 7 |
| Dec 2025 | myallocator | 1K | 0.59% | 8 |
| Jan 2026 | Cloudbeds | 49.5K | 27.5% | 1 |
| Jan 2026 | SiteMinder | 33.5K | 18.6% | 2 |
| Jan 2026 | Beds24 | 27.1K | 15.1% | 3 |
| Jan 2026 | Little Hotelier | 27.1K | 15.1% | 4 |
| Jan 2026 | D-EDGE | 22.2K | 12.4% | 5 |
| Jan 2026 | eviivo | 12.1K | 6.7% | 6 |
| Jan 2026 | STAAH | 6.6K | 3.7% | 7 |
| Jan 2026 | myallocator | 1.6K | 0.89% | 8 |
| Feb 2026 | Cloudbeds | 49.5K | 26.5% | 1 |
| Feb 2026 | SiteMinder | 33.7K | 18% | 2 |
| Feb 2026 | Little Hotelier | 27.1K | 14.5% | 3 |
| Feb 2026 | Beds24 | 22.2K | 11.9% | 4 |
| Feb 2026 | D-EDGE | 22.2K | 11.9% | 5 |
| Feb 2026 | myallocator | 14.8K | 7.9% | 6 |
| Feb 2026 | eviivo | 12.1K | 6.5% | 7 |
| Feb 2026 | STAAH | 5.4K | 2.9% | 8 |
| Mar 2026 | Cloudbeds | 49.5K | 26.2% | 1 |
| Mar 2026 | SiteMinder | 33.5K | 17.7% | 2 |
| Mar 2026 | Beds24 | 27.1K | 14.3% | 3 |
| Mar 2026 | Little Hotelier | 27.1K | 14.3% | 4 |
| Mar 2026 | D-EDGE | 22.2K | 11.7% | 5 |
| Mar 2026 | eviivo | 12.1K | 6.4% | 6 |
| Mar 2026 | myallocator | 12.1K | 6.4% | 7 |
| Mar 2026 | STAAH | 5.4K | 2.9% | 8 |
| Apr 2026 | Cloudbeds | 49.5K | 27.6% | 1 |
| Apr 2026 | SiteMinder | 33.5K | 18.7% | 2 |
| Apr 2026 | Beds24 | 27.1K | 15.1% | 3 |
| Apr 2026 | Little Hotelier | 27.1K | 15.1% | 4 |
| Apr 2026 | D-EDGE | 22.2K | 12.4% | 5 |
| Apr 2026 | eviivo | 12.1K | 6.7% | 6 |
| Apr 2026 | STAAH | 5.4K | 3% | 7 |
| Apr 2026 | myallocator | 2.4K | 1.3% | 8 |
| May 2026 | Cloudbeds | 49.5K | 27.5% | 1 |
| May 2026 | SiteMinder | 33.5K | 18.6% | 2 |
| May 2026 | Beds24 | 27.1K | 15.1% | 3 |
| May 2026 | Little Hotelier | 27.1K | 15.1% | 4 |
| May 2026 | D-EDGE | 22.2K | 12.3% | 5 |
| May 2026 | eviivo | 12.1K | 6.7% | 6 |
| May 2026 | STAAH | 5.4K | 3% | 7 |
| May 2026 | myallocator | 2.9K | 1.6% | 8 |
| Jun 2026 | Cloudbeds | 49.5K | 27.5% | 1 |
| Jun 2026 | SiteMinder | 33.6K | 18.7% | 2 |
| Jun 2026 | Beds24 | 27.1K | 15.1% | 3 |
| Jun 2026 | Little Hotelier | 27.1K | 15.1% | 4 |
| Jun 2026 | D-EDGE | 22.2K | 12.3% | 5 |
| Jun 2026 | eviivo | 12.1K | 6.7% | 6 |
| Jun 2026 | STAAH | 5.4K | 3% | 7 |
| Jun 2026 | myallocator | 2.9K | 1.6% | 8 |
| Jul 2026 | Cloudbeds | 49.5K | 25.9% | 1 |
| Jul 2026 | SiteMinder | 34K | 17.8% | 2 |
| Jul 2026 | Beds24 | 27.1K | 14.2% | 3 |
| Jul 2026 | Little Hotelier | 27.1K | 14.2% | 4 |
| Jul 2026 | D-EDGE | 18.1K | 9.5% | 5 |
| Jul 2026 | eviivo | 14.8K | 7.8% | 6 |
| Jul 2026 | myallocator | 14.8K | 7.8% | 7 |
| Jul 2026 | STAAH | 5.4K | 2.8% | 8 |
| Aug 2026 | Cloudbeds | 49.5K | 29.4% | 1 |
| Aug 2026 | SiteMinder | 27.8K | 16.5% | 2 |
| Aug 2026 | Beds24 | 27.1K | 16.1% | 3 |
| Aug 2026 | D-EDGE | 22.2K | 13.2% | 4 |
| Aug 2026 | Little Hotelier | 22.2K | 13.2% | 5 |
| Aug 2026 | eviivo | 12.1K | 7.2% | 6 |
| Aug 2026 | STAAH | 5.4K | 3.2% | 7 |
| Aug 2026 | myallocator | 1.9K | 1.1% | 8 |
| Sep 2026 | Cloudbeds | 49.5K | 29.7% | 1 |
| Sep 2026 | SiteMinder | 27.4K | 16.4% | 2 |
| Sep 2026 | Beds24 | 27.1K | 16.2% | 3 |
| Sep 2026 | D-EDGE | 22.2K | 13.3% | 4 |
| Sep 2026 | Little Hotelier | 22.2K | 13.3% | 5 |
| Sep 2026 | eviivo | 9.9K | 5.9% | 6 |
| Sep 2026 | STAAH | 6.6K | 4% | 7 |
| Sep 2026 | myallocator | 1.9K | 1.1% | 8 |

## What is being compared

- **Beds24**: Measured on the search term “beds24”.
- **Cloudbeds**: Measured on the search term “cloudbeds”.
- **D-EDGE**: Measured on the search term “d-edge”.
- **eviivo**: Measured on the search term “eviivo”.
- **Little Hotelier**: Measured on the search term “little hotelier”.
- **myallocator**: Measured on the search term “myallocator”.
- **SiteMinder**: Measured on the search terms “site minder” and “siteminder channel manager”, summed into one figure.
- **STAAH**: Measured on the search term “staah”.

- [Beds24](/demand/global-en/brands/beds24)
- [Cloudbeds](/demand/global-en/brands/cloudbeds)
- [D-EDGE](/demand/global-en/brands/d-edge)
- [eviivo](/demand/global-en/brands/eviivo)
- [Little Hotelier](/demand/global-en/brands/little-hotelier)
- [myallocator](/demand/global-en/brands/myallocator)
- [SiteMinder](/demand/global-en/brands/siteminder-hotels)
- [STAAH](/demand/global-en/brands/staah)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hotel channel managers worldwide?

In September 2026, Cloudbeds was the most searched among hotel channel managers worldwide, with an estimated 49.5K branded searches, 29.7% of all searches for the eight we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Hotel channel managers: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/hotel-channel-managers

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hotel-channel-managers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.