---
title: "Hot tub brands: Which brands are most popular in search?"
description: "Compare the hot tub brands people buy. Share of Search among Jacuzzi, Sundance, Intex, Bullfrog, Lay-Z-Spa and Hot Spring, the hot tub brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/hot-tub-brands"
publisher: "Brandwave"
---

# Hot tub brands: Which brands are most popular in search?

Compare the hot tub brands people buy. Share of Search among Jacuzzi, Sundance, Intex, Bullfrog, Lay-Z-Spa and Hot Spring, the hot tub brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hot tub brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Jacuzzi, 57.5%

## Which brand is most popular in search among hot tub brands worldwide?

- In August 2026, Jacuzzi was the most searched among hot tub brands worldwide, with an estimated 1.2M branded searches and 57.5% estimated Share of Search within this set.
- Sundance is in 2nd place, 43.3 percentage points behind at 14.2% Share of Search.
- Across the 11 months ending August 2026, Jacuzzi’s estimated Share of Search among hot tub brands worldwide decreased from 67.2% to 57.5%.
- Across the 11 months ending August 2026, Sundance’s estimated Share of Search among hot tub brands worldwide increased from 9.1% to 14.2%.
- Across the 11 months ending August 2026, Intex’s estimated Share of Search among hot tub brands worldwide increased from 7.4% to 11.6%.
- Across the 11 months ending August 2026, Bullfrog’s estimated Share of Search among hot tub brands worldwide decreased from 11.1% to 9.5%.
- Across the 11 months ending August 2026, Lay-Z-Spa’s estimated Share of Search among hot tub brands worldwide increased from 3.4% to 6.2%.
- Across the 11 months ending August 2026, Hot Spring’s estimated Share of Search among hot tub brands worldwide decreased from 1.8% to 1%.
- Across the 11 months ending August 2026, Jacuzzi’s estimated Share of Search among hot tub brands worldwide peaked at 67.2% in October 2025 and was lowest at 55.6% in May 2026.
- Across the 11 months ending August 2026, Sundance’s estimated Share of Search among hot tub brands worldwide peaked at 14.2% in August 2026 and was lowest at 4.1% in June 2026.
- Across the 11 months ending August 2026, Intex’s estimated Share of Search among hot tub brands worldwide peaked at 20.6% in June 2026 and was lowest at 7.2% in January 2026.
- Across the 11 months ending August 2026, Bullfrog’s estimated Share of Search among hot tub brands worldwide peaked at 13.1% in March 2026 and was lowest at 7.5% in June 2026.
- Across the 11 months ending August 2026, Lay-Z-Spa’s estimated Share of Search among hot tub brands worldwide peaked at 12.5% in May 2026 and was lowest at 3.3% in January 2026.
- Across the 11 months ending August 2026, Hot Spring’s estimated Share of Search among hot tub brands worldwide peaked at 2.2% in January 2026 and was lowest at 0.83% in June 2026.
- Across the 11 months ending August 2026, Sundance rose from 3rd to 2nd among hot tub brands worldwide.
- Across the 11 months ending August 2026, Intex rose from 4th to 3rd among hot tub brands worldwide.
- Across the 11 months ending August 2026, Bullfrog fell from 2nd to 4th among hot tub brands worldwide.

## Compare search popularity between leading brands

- [Jacuzzi vs Sundance: compare search popularity](/demand/global-en/compare/jacuzzi-vs-sundance): 57.5% against 14.2% Share of Search.
- [Jacuzzi vs Intex: compare search popularity](/demand/global-en/compare/intex-vs-jacuzzi): 57.5% against 11.6% Share of Search.
- [Jacuzzi vs Bullfrog: compare search popularity](/demand/global-en/compare/bullfrog-vs-jacuzzi): 57.5% against 9.5% Share of Search.
- [Jacuzzi vs Lay-Z-Spa: compare search popularity](/demand/global-en/compare/jacuzzi-vs-lay-z-spa): 57.5% against 6.2% Share of Search.
- [Sundance vs Intex: compare search popularity](/demand/global-en/compare/intex-vs-sundance): 14.2% against 11.6% Share of Search.
- [Sundance vs Bullfrog: compare search popularity](/demand/global-en/compare/bullfrog-vs-sundance): 14.2% against 9.5% Share of Search.
- [Sundance vs Lay-Z-Spa: compare search popularity](/demand/global-en/compare/lay-z-spa-vs-sundance): 14.2% against 6.2% Share of Search.
- [Intex vs Bullfrog: compare search popularity](/demand/global-en/compare/bullfrog-vs-intex): 11.6% against 9.5% Share of Search.
- [Intex vs Lay-Z-Spa: compare search popularity](/demand/global-en/compare/intex-vs-lay-z-spa): 11.6% against 6.2% Share of Search.
- [Bullfrog vs Lay-Z-Spa: compare search popularity](/demand/global-en/compare/bullfrog-vs-lay-z-spa): 9.5% against 6.2% Share of Search.

## How did search popularity change for hot tub brands worldwide in August 2026?

- In August 2026, Sundance overtook Lay-Z-Spa to rank 2nd among hot tub brands worldwide, at 14.2%.
- In August 2026, Bullfrog gained estimated Share of Search among hot tub brands worldwide, from 7.7% to 9.5%.
- In August 2026, Lay-Z-Spa lost estimated Share of Search among hot tub brands worldwide, from 12% to 6.2%.
- In August 2026, Intex lost estimated Share of Search among hot tub brands worldwide, from 17.2% to 11.6%.
- Jacuzzi’s estimated Share of Search among hot tub brands worldwide has gained ground for 3 months in a row, from 55.6% to 57.5% in August 2026.
- Estimated monthly branded searches for Hot Spring worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Jacuzzi | 57.5% | 1.2M | 0.0% | Jacuzzi |
| 2 | Sundance | 14.2% | 301K | +173.6% | Sundance |
| 3 | Intex | 11.6% | 246K | -33.2% | Intex |
| 4 | Bullfrog | 9.5% | 201K | +21.8% | Bullfrog |
| 5 | Lay-Z-Spa | 6.2% | 131K | -48.7% | Lay-Z-Spa |
| 6 | Hot Spring | 1% | 22.2K | +22.7% | Hot Spring |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Jacuzzi | 1M | 67.2% | 1 |
| Oct 2025 | Bullfrog | 165K | 11.1% | 2 |
| Oct 2025 | Sundance | 135K | 9.1% | 3 |
| Oct 2025 | Intex | 110K | 7.4% | 4 |
| Oct 2025 | Lay-Z-Spa | 51.2K | 3.4% | 5 |
| Oct 2025 | Hot Spring | 27.1K | 1.8% | 6 |
| Nov 2025 | Jacuzzi | 823K | 66.1% | 1 |
| Nov 2025 | Bullfrog | 135K | 10.8% | 2 |
| Nov 2025 | Intex | 110K | 8.8% | 3 |
| Nov 2025 | Sundance | 110K | 8.8% | 4 |
| Nov 2025 | Lay-Z-Spa | 45.2K | 3.6% | 5 |
| Nov 2025 | Hot Spring | 22.2K | 1.8% | 6 |
| Dec 2025 | Jacuzzi | 823K | 66.1% | 1 |
| Dec 2025 | Bullfrog | 135K | 10.8% | 2 |
| Dec 2025 | Intex | 110K | 8.8% | 3 |
| Dec 2025 | Sundance | 110K | 8.8% | 4 |
| Dec 2025 | Lay-Z-Spa | 45.2K | 3.6% | 5 |
| Dec 2025 | Hot Spring | 22.2K | 1.8% | 6 |
| Jan 2026 | Jacuzzi | 1M | 65.3% | 1 |
| Jan 2026 | Sundance | 201K | 13.1% | 2 |
| Jan 2026 | Bullfrog | 135K | 8.8% | 3 |
| Jan 2026 | Intex | 110K | 7.2% | 4 |
| Jan 2026 | Lay-Z-Spa | 51.2K | 3.3% | 5 |
| Jan 2026 | Hot Spring | 33.1K | 2.2% | 6 |
| Feb 2026 | Jacuzzi | 823K | 66.1% | 1 |
| Feb 2026 | Bullfrog | 135K | 10.8% | 2 |
| Feb 2026 | Intex | 110K | 8.8% | 3 |
| Feb 2026 | Sundance | 110K | 8.8% | 4 |
| Feb 2026 | Lay-Z-Spa | 45.2K | 3.6% | 5 |
| Feb 2026 | Hot Spring | 22.2K | 1.8% | 6 |
| Mar 2026 | Jacuzzi | 1M | 65.3% | 1 |
| Mar 2026 | Bullfrog | 201K | 13.1% | 2 |
| Mar 2026 | Intex | 135K | 8.8% | 3 |
| Mar 2026 | Sundance | 90.5K | 5.9% | 4 |
| Mar 2026 | Lay-Z-Spa | 82.6K | 5.4% | 5 |
| Mar 2026 | Hot Spring | 22.2K | 1.4% | 6 |
| Apr 2026 | Jacuzzi | 1M | 60.6% | 1 |
| Apr 2026 | Bullfrog | 201K | 12.2% | 2 |
| Apr 2026 | Intex | 201K | 12.2% | 3 |
| Apr 2026 | Lay-Z-Spa | 135K | 8.2% | 4 |
| Apr 2026 | Sundance | 90.5K | 5.5% | 5 |
| Apr 2026 | Hot Spring | 22.2K | 1.3% | 6 |
| May 2026 | Jacuzzi | 1.2M | 55.6% | 1 |
| May 2026 | Intex | 368K | 16.8% | 2 |
| May 2026 | Lay-Z-Spa | 275K | 12.5% | 3 |
| May 2026 | Bullfrog | 201K | 9.2% | 4 |
| May 2026 | Sundance | 110K | 5% | 5 |
| May 2026 | Hot Spring | 22.2K | 1% | 6 |
| Jun 2026 | Jacuzzi | 1.5M | 56.1% | 1 |
| Jun 2026 | Intex | 550K | 20.6% | 2 |
| Jun 2026 | Lay-Z-Spa | 292K | 10.9% | 3 |
| Jun 2026 | Bullfrog | 201K | 7.5% | 4 |
| Jun 2026 | Sundance | 110K | 4.1% | 5 |
| Jun 2026 | Hot Spring | 22.2K | 0.83% | 6 |
| Jul 2026 | Jacuzzi | 1.2M | 57.1% | 1 |
| Jul 2026 | Intex | 368K | 17.2% | 2 |
| Jul 2026 | Lay-Z-Spa | 256K | 12% | 3 |
| Jul 2026 | Bullfrog | 165K | 7.7% | 4 |
| Jul 2026 | Sundance | 110K | 5.1% | 5 |
| Jul 2026 | Hot Spring | 18.1K | 0.85% | 6 |
| Aug 2026 | Jacuzzi | 1.2M | 57.5% | 1 |
| Aug 2026 | Sundance | 301K | 14.2% | 2 |
| Aug 2026 | Intex | 246K | 11.6% | 3 |
| Aug 2026 | Bullfrog | 201K | 9.5% | 4 |
| Aug 2026 | Lay-Z-Spa | 131K | 6.2% | 5 |
| Aug 2026 | Hot Spring | 22.2K | 1% | 6 |
| Sep 2026 | Bullfrog | — | — | — |
| Sep 2026 | Hot Spring | — | — | — |
| Sep 2026 | Intex | — | — | — |
| Sep 2026 | Jacuzzi | — | — | — |
| Sep 2026 | Lay-Z-Spa | — | — | — |
| Sep 2026 | Sundance | — | — | — |

## What is being compared

- **Bullfrog**: Measured on the search term “bullfrog”.
- **Hot Spring**: Measured on the search term “hot spring spas”.
- **Intex**: Measured on the search term “intex”.
- **Jacuzzi**: Measured on the search term “jacuzzi”.
- **Lay-Z-Spa**: Measured on the search terms “lay z spa” and “lazyspa”, summed into one figure.
- **Sundance**: Measured on the search term “sundance”.

- [Bullfrog](/demand/global-en/brands/bullfrog)
- [Hot Spring](/demand/global-en/brands/hot-spring)
- [Intex](/demand/global-en/brands/intex)
- [Jacuzzi](/demand/global-en/brands/jacuzzi)
- [Lay-Z-Spa](/demand/global-en/brands/lay-z-spa)
- [Sundance](/demand/global-en/brands/sundance)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hot tub brands worldwide?

In August 2026, Jacuzzi was the most searched among hot tub brands worldwide, with an estimated 1.2M branded searches and 57.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Hot tub brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/hot-tub-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hot-tub-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.