---
title: "Hot chocolate and malted drink brands: Which are searched most?"
description: "Compare the hot chocolate and malted drink brands people make at home. Share of Search among Milo, Avalanche, Nesquik and Ovaltine, the hot chocolate and malted drink brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/hot-chocolate-and-malted-drink-brands"
publisher: "Brandwave"
---

# Hot chocolate and malted drink brands: Which are searched most?

Compare the hot chocolate and malted drink brands people make at home. Share of Search among Milo, Avalanche, Nesquik and Ovaltine, the hot chocolate and malted drink brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hot chocolate and malted drink brands
- **Market**: Global
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Milo, 44.7%

## Which brand is most popular in search among hot chocolate and malted drink brands worldwide?

- In September 2026, Milo was the most searched among hot chocolate and malted drink brands worldwide, with an estimated 823K branded searches, 44.7% of all searches for the four we track.
- Avalanche is in 2nd place, 20.2 percentage points behind at 24.4%.
- Across the 12 months ending September 2026, Milo’s share of searches among hot chocolate and malted drink brands worldwide increased from 33.7% to 44.7%.
- Across the 12 months ending September 2026, Avalanche’s share of searches among hot chocolate and malted drink brands worldwide decreased from 33.7% to 24.4%.
- Across the 12 months ending September 2026, Nesquik’s share of searches among hot chocolate and malted drink brands worldwide decreased from 22.5% to 20%.
- Across the 12 months ending September 2026, Ovaltine’s share of searches among hot chocolate and malted drink brands worldwide increased from 10.1% to 10.9%.
- Across the 12 months ending September 2026, Milo’s share of searches among hot chocolate and malted drink brands worldwide peaked at 59.5% in June 2026 and was lowest at 18.7% in May 2026.
- Across the 12 months ending September 2026, Avalanche’s share of searches among hot chocolate and malted drink brands worldwide peaked at 62.3% in May 2026 and was lowest at 13.8% in July 2026.
- Across the 12 months ending September 2026, Nesquik’s share of searches among hot chocolate and malted drink brands worldwide peaked at 22.5% in October 2025 and was lowest at 12.9% in February 2026.
- Across the 12 months ending September 2026, Ovaltine’s share of searches among hot chocolate and malted drink brands worldwide peaked at 10.9% in September 2026 and was lowest at 3.7% in May 2026.
- Across the 12 months ending September 2026, Milo rose from 2nd to 1st among hot chocolate and malted drink brands worldwide.
- Across the 12 months ending September 2026, Avalanche fell from 1st to 2nd among hot chocolate and malted drink brands worldwide.

## Top hot chocolate and malted drink brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Milo and Ovaltine were mentioned most often, in one of the five answers. Avalanche, which ranked second in searches, was not mentioned at all.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- |
| Milo | 1 of 3 | 0 of 2 | 1 of 5 |
| Avalanche | 0 of 3 | 0 of 2 | 0 of 5 |
| Nesquik | 0 of 3 | 0 of 2 | 0 of 5 |
| Ovaltine | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about hot chocolate and malted drink brands

- Asked ChatGPT "Which hot chocolate brand should I buy?": named none of the brands we track
- Asked ChatGPT "What are the best hot chocolate and malted drink brands?": 1. Ovaltine, 2. Milo
- Asked ChatGPT "What's the best hot chocolate brand for a warm drink at home?": named none of the brands we track
- Searched Google, AI Overview "hot chocolate brands": named none of the brands we track
- Searched Google, AI Overview "best hot chocolate": named none of the brands we track

Not named in any answer: Avalanche and Nesquik.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## Compare search popularity between leading brands

- [Milo vs Avalanche: compare search popularity](/demand/global-en/compare/avalanche-vs-milo): 44.7% against 24.4% Share of Search.
- [Milo vs Nesquik: compare search popularity](/demand/global-en/compare/milo-vs-nesquik): 44.7% against 20% Share of Search.
- [Milo vs Ovaltine: compare search popularity](/demand/global-en/compare/milo-vs-ovaltine): 44.7% against 10.9% Share of Search.
- [Avalanche vs Nesquik: compare search popularity](/demand/global-en/compare/avalanche-vs-nesquik): 24.4% against 20% Share of Search.
- [Avalanche vs Ovaltine: compare search popularity](/demand/global-en/compare/avalanche-vs-ovaltine): 24.4% against 10.9% Share of Search.
- [Nesquik vs Ovaltine: compare search popularity](/demand/global-en/compare/nesquik-vs-ovaltine): 20% against 10.9% Share of Search.

## How did search popularity change for hot chocolate and malted drink brands worldwide in September 2026?

- In September 2026, Ovaltine gained share of searches among hot chocolate and malted drink brands worldwide, from 8.3% to 10.9%.
- In September 2026, Avalanche gained share of searches among hot chocolate and malted drink brands worldwide, from 22.7% to 24.4%.
- In September 2026, Nesquik gained share of searches among hot chocolate and malted drink brands worldwide, from 18.6% to 20%.
- In September 2026, Milo lost share of searches among hot chocolate and malted drink brands worldwide, from 50.4% to 44.7%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Milo | 44.7% | 823K | -17.7% | Nestlé |
| 2 | Avalanche | 24.4% | 450K | 0.0% | Avalanche |
| 3 | Nesquik | 20% | 368K | 0.0% | Nestlé |
| 4 | Ovaltine | 10.9% | 201K | +21.8% | Ovaltine |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Avalanche | 673K | 33.7% | 1 |
| Oct 2025 | Milo | 673K | 33.7% | 2 |
| Oct 2025 | Nesquik | 450K | 22.5% | 3 |
| Oct 2025 | Ovaltine | 201K | 10.1% | 4 |
| Nov 2025 | Avalanche | 1M | 44.6% | 1 |
| Nov 2025 | Milo | 673K | 30% | 2 |
| Nov 2025 | Nesquik | 368K | 16.4% | 3 |
| Nov 2025 | Ovaltine | 201K | 9% | 4 |
| Dec 2025 | Avalanche | 1M | 43.7% | 1 |
| Dec 2025 | Milo | 673K | 29.4% | 2 |
| Dec 2025 | Nesquik | 368K | 16.1% | 3 |
| Dec 2025 | Ovaltine | 246K | 10.8% | 4 |
| Jan 2026 | Avalanche | 1.2M | 46.7% | 1 |
| Jan 2026 | Milo | 823K | 31.5% | 2 |
| Jan 2026 | Nesquik | 368K | 14.1% | 3 |
| Jan 2026 | Ovaltine | 201K | 7.7% | 4 |
| Feb 2026 | Avalanche | 1.5M | 52.5% | 1 |
| Feb 2026 | Milo | 823K | 28.8% | 2 |
| Feb 2026 | Nesquik | 368K | 12.9% | 3 |
| Feb 2026 | Ovaltine | 165K | 5.8% | 4 |
| Mar 2026 | Avalanche | 1M | 42.4% | 1 |
| Mar 2026 | Milo | 823K | 34.9% | 2 |
| Mar 2026 | Nesquik | 368K | 15.6% | 3 |
| Mar 2026 | Ovaltine | 165K | 7% | 4 |
| Apr 2026 | Avalanche | 1.5M | 53.1% | 1 |
| Apr 2026 | Milo | 823K | 29.1% | 2 |
| Apr 2026 | Nesquik | 368K | 13% | 3 |
| Apr 2026 | Ovaltine | 135K | 4.8% | 4 |
| May 2026 | Avalanche | 2.7M | 62.3% | 1 |
| May 2026 | Milo | 823K | 18.7% | 2 |
| May 2026 | Nesquik | 673K | 15.3% | 3 |
| May 2026 | Ovaltine | 165K | 3.7% | 4 |
| Jun 2026 | Milo | 1M | 59.5% | 1 |
| Jun 2026 | Nesquik | 301K | 17.9% | 2 |
| Jun 2026 | Avalanche | 246K | 14.6% | 3 |
| Jun 2026 | Ovaltine | 135K | 8% | 4 |
| Jul 2026 | Milo | 1M | 56.2% | 1 |
| Jul 2026 | Nesquik | 368K | 20.7% | 2 |
| Jul 2026 | Avalanche | 246K | 13.8% | 3 |
| Jul 2026 | Ovaltine | 165K | 9.3% | 4 |
| Aug 2026 | Milo | 1M | 50.4% | 1 |
| Aug 2026 | Avalanche | 450K | 22.7% | 2 |
| Aug 2026 | Nesquik | 368K | 18.6% | 3 |
| Aug 2026 | Ovaltine | 165K | 8.3% | 4 |
| Sep 2026 | Milo | 823K | 44.7% | 1 |
| Sep 2026 | Avalanche | 450K | 24.4% | 2 |
| Sep 2026 | Nesquik | 368K | 20% | 3 |
| Sep 2026 | Ovaltine | 201K | 10.9% | 4 |

## What is being compared

- **Avalanche**: Measured on the search term “avalanche”.
- **Milo**: Measured on the search term “milo”.
- **Nesquik**: Measured on the search term “nesquik”.
- **Ovaltine**: Measured on the search term “ovaltine”.

- [Avalanche](/demand/global-en/brands/avalanche)
- [Milo](/demand/global-en/brands/milo)
- [Nesquik](/demand/global-en/brands/nesquik)
- [Ovaltine](/demand/global-en/brands/ovaltine)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hot chocolate and malted drink brands worldwide?

In September 2026, Milo was the most searched among hot chocolate and malted drink brands worldwide, with an estimated 823K branded searches, 44.7% of all searches for the four we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Hot chocolate and malted drink brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/hot-chocolate-and-malted-drink-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hot-chocolate-and-malted-drink-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.