---
title: "Hostinger vs Kinsta: Which is searched more?"
description: "Which is more popular in search, Hostinger or Kinsta? Compare estimated monthly branded-search demand and Share of Search inside the Hosting providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/hosting-providers/compare/hostinger-vs-kinsta"
publisher: "Brandwave"
---

# Hostinger vs Kinsta: Which is searched more?

Which is more popular in search, Hostinger or Kinsta? Compare estimated monthly branded-search demand and Share of Search inside the Hosting providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hostinger and Kinsta
- **Competitive set**: Hosting providers
- **Market**: Global
- **Month measured**: Aug 2026
- **Hostinger Share of Search**: 86.2%
- **Kinsta Share of Search**: 0.75%

## Which is more popular in search, Hostinger or Kinsta?

- In August 2026, Hostinger had more branded searches than Kinsta among hosting providers worldwide. Hostinger was estimated to have 3.4M branded searches compared to Kinsta’s 29K, and held an 86.2% Share of Search versus Kinsta’s 0.75%.
- Hostinger was ahead of Kinsta in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hostinger’s estimated Share of Search among hosting providers worldwide moved from 85.8% to 86.2%, and its estimated monthly branded searches held steady at 3.4M.
- Across the 11 months ending August 2026, Kinsta’s estimated Share of Search among hosting providers worldwide moved from 0.91% to 0.75%, and its estimated monthly branded searches moved from 35.5K to 29K.

## How did search popularity change for hosting providers worldwide in August 2026?

- In August 2026, Hostinger lost estimated Share of Search among hosting providers worldwide, from 87% to 86.2%.
- Estimated monthly branded searches for Kinsta worldwide fell 18.3% over 11 measured months, from 35.5K to 29K in August 2026.

## Month by month

| Month | Hostinger estimated searches | Hostinger Share of Search | Hostinger rank | Kinsta estimated searches | Kinsta Share of Search | Kinsta rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.4M | 85.8% | 1 | 35.5K | 0.91% | 5 |
| Nov 2025 | 3.4M | 85.9% | 1 | 29.4K | 0.75% | 5 |
| Dec 2025 | 3.4M | 86.2% | 1 | 29.5K | 0.76% | 5 |
| Jan 2026 | 4.1M | 87.4% | 1 | 29.6K | 0.63% | 5 |
| Feb 2026 | 3.4M | 85% | 1 | 29.6K | 0.75% | 5 |
| Mar 2026 | 4.1M | 87.2% | 1 | 36.1K | 0.77% | 5 |
| Apr 2026 | 4.1M | 87.3% | 1 | 30.1K | 0.64% | 5 |
| May 2026 | 4.1M | 88.4% | 1 | 30.1K | 0.65% | 5 |
| Jun 2026 | 3.4M | 87% | 1 | 29.2K | 0.76% | 5 |
| Jul 2026 | 3.4M | 87% | 1 | 29.2K | 0.76% | 5 |
| Aug 2026 | 3.4M | 86.2% | 1 | 29K | 0.75% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hostinger’s and Kinsta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hostinger**: Measured on the search term “hostinger”.
- **Kinsta**: Measured on the search terms “hosting kinsta”, “kinsta”, “kinsta app”, “kinsta com”, “kinsta hosting”, “kinsta wordpress”, “kinsta wordpress hosting”, “wordpress hosting kinsta” and “wordpress kinsta”, summed into one figure.

- [Hostinger profile](/demand/global-en/brands/hostinger)
- [Kinsta profile](/demand/global-en/brands/kinsta)
- [All hosting providers worldwide](/demand/global-en/categories/hosting-providers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hostinger or Kinsta?

In August 2026, Hostinger had more branded searches than Kinsta among hosting providers worldwide. Hostinger was estimated to have 3.4M branded searches compared to Kinsta’s 29K, and held an 86.2% Share of Search versus Kinsta’s 0.75%.

## Cite this page

Brandwave. "Hostinger vs Kinsta: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/hosting-providers/compare/hostinger-vs-kinsta

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hosting-providers/compare/hostinger-vs-kinsta. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.