--- title: "Hosting providers: Which brands are most popular in search?" description: "Compare the companies that host websites. Share of Search among Hostinger, SiteGround, Bluehost, DreamHost and Kinsta, the hosting providers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/hosting-providers" publisher: "Brandwave" --- # Hosting providers: Which brands are most popular in search? Compare the companies that host websites. Share of Search among Hostinger, SiteGround, Bluehost, DreamHost and Kinsta, the hosting providers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Hosting providers - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Hostinger, 86.2% ## Which brand is most popular in search among hosting providers worldwide? - In August 2026, Hostinger was the most searched among hosting providers worldwide, with an estimated 3.4M branded searches and 86.2% estimated Share of Search within this set. - SiteGround is in 2nd place, 79.9 percentage points behind at 6.3% Share of Search. - Across the 11 months ending August 2026, Hostinger’s estimated Share of Search among hosting providers worldwide peaked at 88.4% in May 2026 and was lowest at 85% in February 2026. - Across the 11 months ending August 2026, SiteGround’s estimated Share of Search among hosting providers worldwide peaked at 7.6% in February 2026 and was lowest at 5.3% in May 2026. - Across the 11 months ending August 2026, Hostinger, SiteGround, Bluehost, DreamHost and Kinsta held steady: their estimated Share of Search among hosting providers worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Hostinger vs SiteGround: compare search popularity](/demand/global-en/compare/hostinger-vs-siteground): 86.2% against 6.3% Share of Search. - [Hostinger vs Bluehost: compare search popularity](/demand/global-en/compare/bluehost-vs-hostinger): 86.2% against 5.2% Share of Search. - [SiteGround vs Bluehost: compare search popularity](/demand/global-en/compare/bluehost-vs-siteground): 6.3% against 5.2% Share of Search. ## How did search popularity change for hosting providers worldwide in August 2026? - In August 2026, Bluehost gained estimated Share of Search among hosting providers worldwide, from 4.3% to 5.2%. - In August 2026, Hostinger lost estimated Share of Search among hosting providers worldwide, from 87% to 86.2%. - Estimated monthly branded searches for Kinsta worldwide fell 18.3% over 11 measured months, from 35.5K to 29K in August 2026. - Estimated monthly branded searches for DreamHost worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Hostinger | 86.2% | 3.4M | 0.0% | Hostinger | | 2 | SiteGround | 6.3% | 246K | 0.0% | SiteGround | | 3 | Bluehost | 5.2% | 201K | +21.8% | Bluehost | | 4 | DreamHost | 1.6% | 60.5K | 0.0% | DreamHost | | 5 | Kinsta | 0.75% | 29K | -0.7% | Kinsta | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hostinger | 3.4M | 85.8% | 1 | | Oct 2025 | SiteGround | 246K | 6.3% | 2 | | Oct 2025 | Bluehost | 201K | 5.1% | 3 | | Oct 2025 | DreamHost | 74K | 1.9% | 4 | | Oct 2025 | Kinsta | 35.5K | 0.91% | 5 | | Nov 2025 | Hostinger | 3.4M | 85.9% | 1 | | Nov 2025 | SiteGround | 246K | 6.3% | 2 | | Nov 2025 | Bluehost | 201K | 5.2% | 3 | | Nov 2025 | DreamHost | 74K | 1.9% | 4 | | Nov 2025 | Kinsta | 29.4K | 0.75% | 5 | | Dec 2025 | Hostinger | 3.4M | 86.2% | 1 | | Dec 2025 | SiteGround | 246K | 6.3% | 2 | | Dec 2025 | Bluehost | 201K | 5.2% | 3 | | Dec 2025 | DreamHost | 60.5K | 1.6% | 4 | | Dec 2025 | Kinsta | 29.5K | 0.76% | 5 | | Jan 2026 | Hostinger | 4.1M | 87.4% | 1 | | Jan 2026 | SiteGround | 301K | 6.4% | 2 | | Jan 2026 | Bluehost | 201K | 4.3% | 3 | | Jan 2026 | DreamHost | 60.5K | 1.3% | 4 | | Jan 2026 | Kinsta | 29.6K | 0.63% | 5 | | Feb 2026 | Hostinger | 3.4M | 85% | 1 | | Feb 2026 | SiteGround | 301K | 7.6% | 2 | | Feb 2026 | Bluehost | 201K | 5.1% | 3 | | Feb 2026 | DreamHost | 60.5K | 1.5% | 4 | | Feb 2026 | Kinsta | 29.6K | 0.75% | 5 | | Mar 2026 | Hostinger | 4.1M | 87.2% | 1 | | Mar 2026 | SiteGround | 301K | 6.4% | 2 | | Mar 2026 | Bluehost | 201K | 4.3% | 3 | | Mar 2026 | DreamHost | 60.5K | 1.3% | 4 | | Mar 2026 | Kinsta | 36.1K | 0.77% | 5 | | Apr 2026 | Hostinger | 4.1M | 87.3% | 1 | | Apr 2026 | SiteGround | 301K | 6.4% | 2 | | Apr 2026 | Bluehost | 201K | 4.3% | 3 | | Apr 2026 | DreamHost | 60.5K | 1.3% | 4 | | Apr 2026 | Kinsta | 30.1K | 0.64% | 5 | | May 2026 | Hostinger | 4.1M | 88.4% | 1 | | May 2026 | SiteGround | 246K | 5.3% | 2 | | May 2026 | Bluehost | 201K | 4.3% | 3 | | May 2026 | DreamHost | 60.5K | 1.3% | 4 | | May 2026 | Kinsta | 30.1K | 0.65% | 5 | | Jun 2026 | Hostinger | 3.4M | 87% | 1 | | Jun 2026 | SiteGround | 246K | 6.4% | 2 | | Jun 2026 | Bluehost | 165K | 4.3% | 3 | | Jun 2026 | DreamHost | 60.5K | 1.6% | 4 | | Jun 2026 | Kinsta | 29.2K | 0.76% | 5 | | Jul 2026 | Hostinger | 3.4M | 87% | 1 | | Jul 2026 | SiteGround | 246K | 6.4% | 2 | | Jul 2026 | Bluehost | 165K | 4.3% | 3 | | Jul 2026 | DreamHost | 60.5K | 1.6% | 4 | | Jul 2026 | Kinsta | 29.2K | 0.76% | 5 | | Aug 2026 | Hostinger | 3.4M | 86.2% | 1 | | Aug 2026 | SiteGround | 246K | 6.3% | 2 | | Aug 2026 | Bluehost | 201K | 5.2% | 3 | | Aug 2026 | DreamHost | 60.5K | 1.6% | 4 | | Aug 2026 | Kinsta | 29K | 0.75% | 5 | | Sep 2026 | Bluehost | — | — | — | | Sep 2026 | DreamHost | — | — | — | | Sep 2026 | Hostinger | — | — | — | | Sep 2026 | Kinsta | — | — | — | | Sep 2026 | SiteGround | — | — | — | ## What is being compared - **Bluehost**: Measured on the search term “bluehost”. - **DreamHost**: Measured on the search term “dreamhost”. - **Hostinger**: Measured on the search term “hostinger”. - **Kinsta**: Measured on the search terms “hosting kinsta”, “kinsta”, “kinsta app”, “kinsta com”, “kinsta hosting”, “kinsta wordpress”, “kinsta wordpress hosting”, “wordpress hosting kinsta” and “wordpress kinsta”, summed into one figure. - **SiteGround**: Measured on the search term “siteground”. - [Bluehost](/demand/global-en/brands/bluehost) - [DreamHost](/demand/global-en/brands/dreamhost) - [Hostinger](/demand/global-en/brands/hostinger) - [Kinsta](/demand/global-en/brands/kinsta) - [SiteGround](/demand/global-en/brands/siteground) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among hosting providers worldwide? In August 2026, Hostinger was the most searched among hosting providers worldwide, with an estimated 3.4M branded searches and 86.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Hosting providers: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/hosting-providers This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hosting-providers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.