---
title: "Hostel booking platforms: Which are searched most?"
description: "Compare the hostel booking platforms guests choose between. Share of Search among Agoda, Hostelworld, Generator, Mad Monkey, HI Hostels and HostelsClub, the hostel booking platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/hostel-booking-platforms"
publisher: "Brandwave"
---

# Hostel booking platforms: Which are searched most?

Compare the hostel booking platforms guests choose between. Share of Search among Agoda, Hostelworld, Generator, Mad Monkey, HI Hostels and HostelsClub, the hostel booking platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hostel booking platforms
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Agoda, 91.4%

## Which brand is most popular in search among hostel booking platforms worldwide?

- In August 2026, Agoda was the most searched among hostel booking platforms worldwide, with an estimated 6.1M branded searches and 91.4% estimated Share of Search within this set.
- Hostelworld is in 2nd place, 84.6 percentage points behind at 6.7% Share of Search.
- Across the 11 months ending August 2026, Agoda’s estimated Share of Search among hostel booking platforms worldwide peaked at 91.5% in January 2026 and was lowest at 89.5% in March 2026.
- Across the 11 months ending August 2026, Hostelworld’s estimated Share of Search among hostel booking platforms worldwide peaked at 8.1% in June 2026 and was lowest at 6.7% in October 2025.
- Across the 11 months ending August 2026, Agoda, Hostelworld, Generator, Mad Monkey, HI Hostels and HostelsClub held steady: their estimated Share of Search among hostel booking platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Agoda vs Hostelworld: compare search popularity](/demand/global-en/compare/agoda-vs-hostelworld): 91.4% against 6.7% Share of Search.

## How did search popularity change for hostel booking platforms worldwide in August 2026?

- In August 2026, Agoda gained estimated Share of Search among hostel booking platforms worldwide, from 89.6% to 91.4%.
- In August 2026, Hostelworld lost estimated Share of Search among hostel booking platforms worldwide, from 8.1% to 6.7%.
- Estimated monthly branded searches for HI Hostels worldwide rose 24.1% over 11 measured months, from 8.7K to 10.8K in August 2026.
- Estimated monthly branded searches for HostelsClub worldwide fell 44.6% over 11 measured months, from 1.3K to 720 in August 2026.
- Estimated monthly branded searches for Mad Monkey worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Agoda | 91.4% | 6.1M | +22.4% | Booking Holdings |
| 2 | Hostelworld | 6.7% | 450K | 0.0% | Hostelworld |
| 3 | Generator | 1.4% | 90.5K | 0.0% | Generator |
| 4 | Mad Monkey | 0.4% | 27.1K | 0.0% | Mad Monkey |
| 5 | HI Hostels | 0.16% | 10.8K | 0.0% | HI Hostels |
| 6 | HostelsClub | 0.01% | 720 | +22.0% | HostelsClub |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Agoda | 5M | 90.9% | 1 |
| Oct 2025 | Hostelworld | 368K | 6.7% | 2 |
| Oct 2025 | Generator | 90.5K | 1.6% | 3 |
| Oct 2025 | Mad Monkey | 33.1K | 0.6% | 4 |
| Oct 2025 | HI Hostels | 8.7K | 0.16% | 5 |
| Oct 2025 | HostelsClub | 1.3K | 0.02% | 6 |
| Nov 2025 | Agoda | 5M | 91% | 1 |
| Nov 2025 | Hostelworld | 368K | 6.7% | 2 |
| Nov 2025 | Generator | 90.5K | 1.6% | 3 |
| Nov 2025 | Mad Monkey | 27.1K | 0.49% | 4 |
| Nov 2025 | HI Hostels | 8.7K | 0.16% | 5 |
| Nov 2025 | HostelsClub | 1.3K | 0.02% | 6 |
| Dec 2025 | Agoda | 5M | 91.2% | 1 |
| Dec 2025 | Hostelworld | 368K | 6.7% | 2 |
| Dec 2025 | Generator | 74K | 1.3% | 3 |
| Dec 2025 | Mad Monkey | 33.1K | 0.6% | 4 |
| Dec 2025 | HI Hostels | 8.2K | 0.15% | 5 |
| Dec 2025 | HostelsClub | 1.3K | 0.02% | 6 |
| Jan 2026 | Agoda | 6.1M | 91.5% | 1 |
| Jan 2026 | Hostelworld | 450K | 6.7% | 2 |
| Jan 2026 | Generator | 74K | 1.1% | 3 |
| Jan 2026 | Mad Monkey | 33.1K | 0.49% | 4 |
| Jan 2026 | HI Hostels | 10K | 0.15% | 5 |
| Jan 2026 | HostelsClub | 1K | 0.01% | 6 |
| Feb 2026 | Agoda | 5M | 91.2% | 1 |
| Feb 2026 | Hostelworld | 368K | 6.7% | 2 |
| Feb 2026 | Generator | 74K | 1.3% | 3 |
| Feb 2026 | Mad Monkey | 33.1K | 0.6% | 4 |
| Feb 2026 | HI Hostels | 7.2K | 0.13% | 5 |
| Feb 2026 | HostelsClub | 1K | 0.02% | 6 |
| Mar 2026 | Agoda | 5M | 89.5% | 1 |
| Mar 2026 | Hostelworld | 450K | 8.1% | 2 |
| Mar 2026 | Generator | 90.5K | 1.6% | 3 |
| Mar 2026 | Mad Monkey | 33.1K | 0.59% | 4 |
| Mar 2026 | HI Hostels | 10.6K | 0.19% | 5 |
| Mar 2026 | HostelsClub | 1.3K | 0.02% | 6 |
| Apr 2026 | Agoda | 5M | 89.6% | 1 |
| Apr 2026 | Hostelworld | 450K | 8.1% | 2 |
| Apr 2026 | Generator | 90.5K | 1.6% | 3 |
| Apr 2026 | Mad Monkey | 33.1K | 0.59% | 4 |
| Apr 2026 | HI Hostels | 8.8K | 0.16% | 5 |
| Apr 2026 | HostelsClub | 1K | 0.02% | 6 |
| May 2026 | Agoda | 6.1M | 91.4% | 1 |
| May 2026 | Hostelworld | 450K | 6.7% | 2 |
| May 2026 | Generator | 90.5K | 1.4% | 3 |
| May 2026 | Mad Monkey | 27.1K | 0.4% | 4 |
| May 2026 | HI Hostels | 10.6K | 0.16% | 5 |
| May 2026 | HostelsClub | 880 | 0.01% | 6 |
| Jun 2026 | Agoda | 5M | 89.7% | 1 |
| Jun 2026 | Hostelworld | 450K | 8.1% | 2 |
| Jun 2026 | Generator | 90.5K | 1.6% | 3 |
| Jun 2026 | Mad Monkey | 22.2K | 0.4% | 4 |
| Jun 2026 | HI Hostels | 11.5K | 0.21% | 5 |
| Jun 2026 | HostelsClub | 720 | 0.01% | 6 |
| Jul 2026 | Agoda | 5M | 89.6% | 1 |
| Jul 2026 | Hostelworld | 450K | 8.1% | 2 |
| Jul 2026 | Generator | 90.5K | 1.6% | 3 |
| Jul 2026 | Mad Monkey | 27.1K | 0.49% | 4 |
| Jul 2026 | HI Hostels | 10.8K | 0.19% | 5 |
| Jul 2026 | HostelsClub | 590 | 0.01% | 6 |
| Aug 2026 | Agoda | 6.1M | 91.4% | 1 |
| Aug 2026 | Hostelworld | 450K | 6.7% | 2 |
| Aug 2026 | Generator | 90.5K | 1.4% | 3 |
| Aug 2026 | Mad Monkey | 27.1K | 0.4% | 4 |
| Aug 2026 | HI Hostels | 10.8K | 0.16% | 5 |
| Aug 2026 | HostelsClub | 720 | 0.01% | 6 |
| Sep 2026 | Agoda | — | — | — |
| Sep 2026 | Generator | — | — | — |
| Sep 2026 | HI Hostels | — | — | — |
| Sep 2026 | HostelsClub | — | — | — |
| Sep 2026 | Hostelworld | — | — | — |
| Sep 2026 | Mad Monkey | — | — | — |

## What is being compared

- **Agoda**: Measured on the search term “agoda”.
- **Generator**: Measured on the search term “generator hostels”.
- **HI Hostels**: Measured on the search terms “hi hostels” and “hihostels”, summed into one figure.
- **HostelsClub**: Measured on the search term “hostelsclub”.
- **Hostelworld**: Measured on the search term “hostelworld”.
- **Mad Monkey**: Measured on the search term “mad monkey”.

- [Agoda](/demand/global-en/brands/agoda)
- [Generator](/demand/global-en/brands/generator-hostels)
- [HI Hostels](/demand/global-en/brands/hi-hostels)
- [HostelsClub](/demand/global-en/brands/hostelsclub)
- [Hostelworld](/demand/global-en/brands/hostelworld)
- [Mad Monkey](/demand/global-en/brands/mad-monkey)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hostel booking platforms worldwide?

In August 2026, Agoda was the most searched among hostel booking platforms worldwide, with an estimated 6.1M branded searches and 91.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Hostel booking platforms: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/hostel-booking-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hostel-booking-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.