--- title: "Giraffe Tools vs Hozelock: Which is more popular?" description: "Is Giraffe Tools or Hozelock more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hose reels set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/hose-reels/compare/giraffe-tools-vs-hozelock" publisher: "Brandwave" --- # Giraffe Tools vs Hozelock: Which is more popular? Is Giraffe Tools or Hozelock more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hose reels set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Giraffe Tools and Hozelock - **Competitive set**: Hose reels - **Market**: Global - **Month measured**: Oct 2026 - **Giraffe Tools Share of Search**: 60.9% - **Hozelock Share of Search**: 6.8% ## Is Giraffe Tools or Hozelock more popular in search? - In October 2026, Giraffe Tools had more branded searches than Hozelock among hose reels worldwide. Giraffe Tools had about 27,100 branded searches, while Hozelock had 3,040. Giraffe Tools made up 60.9% of all hose reel searches we track, and Hozelock accounted for 6.8%. - Giraffe Tools was ahead of Hozelock in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Giraffe Tools’ share of searches among hose reels worldwide moved from 57.8% to 60.9%, and its estimated monthly branded searches moved from 22.2K to 27.1K. - Across the 12 months ending October 2026, Hozelock’s share of searches among hose reels worldwide moved from 6.5% to 6.8%, and its estimated monthly branded searches moved from 2.5K to 3K. ## Top hose reels in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Giraffe Tools was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hozelock did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Giraffe Tools | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Eley | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Suncast | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Liberty Garden | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Gardena | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hozelock | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Karcher | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | VonHaus | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hose reels - Asked ChatGPT "Which hose reel should I buy?": 1. Giraffe Tools, 2. Eley - Asked ChatGPT "What are the best hose reel brands?": 1. Giraffe Tools, 2. Eley, 3. Suncast, 4. Liberty Garden - Asked ChatGPT "What's the best hose reel for a long garden hose?": 1. Giraffe Tools - Searched Google, AI Overview "hose reels": 1. Giraffe Tools - Searched Google, AI Overview "garden hose reel": named none of the brands we track Not named in any answer: Gardena, Hozelock, Karcher and VonHaus. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for hose reels worldwide in October 2026? - In October 2026, Giraffe Tools gained share of searches among hose reels worldwide, from 51.7% to 60.9%. - Hozelock’s share of searches among hose reels worldwide has lost ground for 3 months in a row, from 17.3% to 6.8% in October 2026. ## How has branded search for Giraffe Tools and Hozelock changed worldwide over the last 12 months? | Month | Giraffe Tools estimated searches | Giraffe Tools Share of Search | Giraffe Tools rank | Hozelock estimated searches | Hozelock Share of Search | Hozelock rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 22.2K | 57.8% | 1 | 2.5K | 6.5% | 4 | | Dec 2025 | 22.2K | 63.1% | 1 | 2.5K | 7.1% | 4 | | Jan 2026 | 18.1K | 58.1% | 1 | 3K | 9.6% | 3 | | Feb 2026 | 22.2K | 60.2% | 1 | 3.7K | 10.1% | 3 | | Mar 2026 | 27.1K | 45.9% | 1 | 8.4K | 14.2% | 2 | | Apr 2026 | 33.1K | 37% | 1 | 12.6K | 14.1% | 4 | | May 2026 | 33.1K | 33.5% | 1 | 12.8K | 12.9% | 5 | | Jun 2026 | 33.1K | 38.3% | 1 | 10.4K | 12% | 5 | | Jul 2026 | 27.1K | 36.8% | 1 | 12.7K | 17.3% | 2 | | Aug 2026 | 27.1K | 44.3% | 1 | 7K | 11.5% | 4 | | Sep 2026 | 22.2K | 51.7% | 1 | 3.1K | 7.2% | 5 | | Oct 2026 | 27.1K | 60.9% | 1 | 3K | 6.8% | 4 | ## How are Giraffe Tools’ and Hozelock’s branded searches counted? Brandwave collects information about searches that people make online using Giraffe Tools’ and Hozelock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Giraffe Tools**: Measured on the search term “giraffe tools”. - **Hozelock**: Measured on the search terms “hozelock hose cart”, “hozelock hose reel” and “hozelock hose trolley”, summed into one figure. - [Giraffe Tools profile](/demand/global-en/brands/giraffe-tools) - [Hozelock profile](/demand/global-en/brands/hozelock) - [All hose reels worldwide](/demand/global-en/categories/hose-reels): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Giraffe Tools or Hozelock more popular in search? In October 2026, Giraffe Tools had more branded searches than Hozelock among hose reels worldwide. Giraffe Tools had about 27,100 branded searches, while Hozelock had 3,040. Giraffe Tools made up 60.9% of all hose reel searches we track, and Hozelock accounted for 6.8%. ## Cite this page Brandwave. "Giraffe Tools vs Hozelock: Which is more popular?". https://gobrandwave.com/demand/global-en/categories/hose-reels/compare/giraffe-tools-vs-hozelock This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hose-reels/compare/giraffe-tools-vs-hozelock. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.