---
title: "Gardena vs Hozelock: Which is more popular by branded search?"
description: "Which is more popular in search, Gardena or Hozelock? Compare estimated monthly branded-search demand and Share of Search inside the Hose reels set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/hose-reels/compare/gardena-vs-hozelock"
publisher: "Brandwave"
---

# Gardena vs Hozelock: Which is more popular by branded search?

Which is more popular in search, Gardena or Hozelock? Compare estimated monthly branded-search demand and Share of Search inside the Hose reels set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gardena and Hozelock
- **Competitive set**: Hose reels
- **Market**: Global
- **Month measured**: Aug 2026
- **Gardena Share of Search**: 21.2%
- **Hozelock Share of Search**: 2.9%

## Which is more popular in search, Gardena or Hozelock?

- In August 2026, Gardena had more branded searches than Hozelock among hose reels worldwide. Gardena was estimated to have 246K branded searches compared to Hozelock’s 33.1K, and held a 21.2% Share of Search versus Hozelock’s 2.9%.
- Gardena was ahead of Hozelock in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gardena’s estimated Share of Search among hose reels worldwide moved from 15.8% to 21.2%, and its estimated monthly branded searches moved from 165K to 246K.
- Across the 11 months ending August 2026, Hozelock’s estimated Share of Search among hose reels worldwide moved from 1.4% to 2.9%, and its estimated monthly branded searches moved from 14.8K to 33.1K.

## How did search popularity change for hose reels worldwide in August 2026?

- In August 2026, Gardena lost estimated Share of Search among hose reels worldwide, from 24.1% to 21.2%.
- In August 2026, Hozelock lost estimated Share of Search among hose reels worldwide, from 4.8% to 2.9%.

## Month by month

| Month | Gardena estimated searches | Gardena Share of Search | Gardena rank | Hozelock estimated searches | Hozelock Share of Search | Hozelock rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 15.8% | 2 | 14.8K | 1.4% | 4 |
| Nov 2025 | 165K | 13.5% | 2 | 12.1K | 0.99% | 5 |
| Dec 2025 | 135K | 13.3% | 2 | 12.1K | 1.2% | 5 |
| Jan 2026 | 135K | 13.3% | 2 | 14.8K | 1.5% | 4 |
| Feb 2026 | 165K | 15.8% | 2 | 14.8K | 1.4% | 4 |
| Mar 2026 | 301K | 18.6% | 2 | 33.1K | 2.1% | 3 |
| Apr 2026 | 368K | 21.5% | 2 | 49.5K | 2.9% | 3 |
| May 2026 | 450K | 28.3% | 2 | 60.5K | 3.8% | 3 |
| Jun 2026 | 368K | 27.9% | 2 | 49.5K | 3.8% | 3 |
| Jul 2026 | 301K | 24.1% | 2 | 60.5K | 4.8% | 3 |
| Aug 2026 | 246K | 21.2% | 2 | 33.1K | 2.9% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Gardena’s and Hozelock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gardena**: Measured on the search term “gardena”.
- **Hozelock**: Measured on the search term “hozelock”.

- [Gardena profile](/demand/global-en/brands/gardena)
- [Hozelock profile](/demand/global-en/brands/hozelock)
- [All hose reels worldwide](/demand/global-en/categories/hose-reels): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Gardena or Hozelock?

In August 2026, Gardena had more branded searches than Hozelock among hose reels worldwide. Gardena was estimated to have 246K branded searches compared to Hozelock’s 33.1K, and held a 21.2% Share of Search versus Hozelock’s 2.9%.

## Cite this page

Brandwave. "Gardena vs Hozelock: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/hose-reels/compare/gardena-vs-hozelock

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hose-reels/compare/gardena-vs-hozelock. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.