--- title: "Hose reels: Which brands are most popular in search?" description: "Compare the hose reels shoppers choose between. Share of Search among Karcher, Gardena, Hozelock, Giraffe Tools, VonHaus and Sun Joe, the hose reels Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/hose-reels" publisher: "Brandwave" --- # Hose reels: Which brands are most popular in search? Compare the hose reels shoppers choose between. Share of Search among Karcher, Gardena, Hozelock, Giraffe Tools, VonHaus and Sun Joe, the hose reels Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Hose reels - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Karcher, 71% ## Which brand is most popular in search among hose reels worldwide? - In August 2026, Karcher was the most searched among hose reels worldwide, with an estimated 823K branded searches and 71% estimated Share of Search within this set. - Gardena is in 2nd place, 49.8 percentage points behind at 21.2% Share of Search. - Across the 11 months ending August 2026, Karcher’s estimated Share of Search among hose reels worldwide decreased from 78.7% to 71%. - Across the 11 months ending August 2026, Gardena’s estimated Share of Search among hose reels worldwide increased from 15.8% to 21.2%. - Across the 11 months ending August 2026, Hozelock’s estimated Share of Search among hose reels worldwide increased from 1.4% to 2.9%. - Across the 11 months ending August 2026, Giraffe Tools’ estimated Share of Search among hose reels worldwide increased from 1.7% to 2.3%. - Across the 11 months ending August 2026, Karcher’s estimated Share of Search among hose reels worldwide peaked at 82% in November 2025 and was lowest at 62.4% in June 2026. - Across the 11 months ending August 2026, Gardena’s estimated Share of Search among hose reels worldwide peaked at 28.3% in May 2026 and was lowest at 13.3% in January 2026. - Across the 11 months ending August 2026, Hozelock’s estimated Share of Search among hose reels worldwide peaked at 4.8% in July 2026 and was lowest at 0.99% in November 2025. - Across the 11 months ending August 2026, Hozelock rose from 4th to 3rd among hose reels worldwide. - Across the 11 months ending August 2026, Giraffe Tools fell from 3rd to 4th among hose reels worldwide. - Across the 11 months ending August 2026, VonHaus and Sun Joe held steady: their estimated Share of Search among hose reels worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Karcher vs Gardena: compare search popularity](/demand/global-en/compare/gardena-vs-karcher): 71% against 21.2% Share of Search. - [Karcher vs Hozelock: compare search popularity](/demand/global-en/compare/hozelock-vs-karcher): 71% against 2.9% Share of Search. - [Karcher vs Giraffe Tools: compare search popularity](/demand/global-en/compare/giraffe-tools-vs-karcher): 71% against 2.3% Share of Search. - [Gardena vs Hozelock: compare search popularity](/demand/global-en/compare/gardena-vs-hozelock): 21.2% against 2.9% Share of Search. - [Gardena vs Giraffe Tools: compare search popularity](/demand/global-en/compare/gardena-vs-giraffe-tools): 21.2% against 2.3% Share of Search. - [Hozelock vs Giraffe Tools: compare search popularity](/demand/global-en/compare/giraffe-tools-vs-hozelock): 2.9% against 2.3% Share of Search. ## How did search popularity change for hose reels worldwide in August 2026? - In August 2026, Karcher gained estimated Share of Search among hose reels worldwide, from 65.9% to 71%. - In August 2026, Gardena lost estimated Share of Search among hose reels worldwide, from 24.1% to 21.2%. - In August 2026, Hozelock lost estimated Share of Search among hose reels worldwide, from 4.8% to 2.9%. - Estimated monthly branded searches for Giraffe Tools worldwide rose 49.7% over 11 measured months, from 18.1K to 27.1K in August 2026. - Estimated monthly branded searches for VonHaus worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026. - Estimated monthly branded searches for Sun Joe worldwide rose 22.2% over 11 measured months, from 9.9K to 12.1K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Karcher | 71% | 823K | 0.0% | Karcher | | 2 | Gardena | 21.2% | 246K | -18.3% | Gardena | | 3 | Hozelock | 2.9% | 33.1K | -45.3% | Hozelock | | 4 | Giraffe Tools | 2.3% | 27.1K | 0.0% | Giraffe Tools | | 5 | VonHaus | 1.6% | 18.1K | -18.5% | VonHaus | | 6 | Sun Joe | 1% | 12.1K | -18.2% | Sun Joe | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Karcher | 823K | 78.7% | 1 | | Oct 2025 | Gardena | 165K | 15.8% | 2 | | Oct 2025 | Giraffe Tools | 18.1K | 1.7% | 3 | | Oct 2025 | Hozelock | 14.8K | 1.4% | 4 | | Oct 2025 | VonHaus | 14.8K | 1.4% | 5 | | Oct 2025 | Sun Joe | 9.9K | 0.95% | 6 | | Nov 2025 | Karcher | 1M | 82% | 1 | | Nov 2025 | Gardena | 165K | 13.5% | 2 | | Nov 2025 | Giraffe Tools | 22.2K | 1.8% | 3 | | Nov 2025 | VonHaus | 14.8K | 1.2% | 4 | | Nov 2025 | Hozelock | 12.1K | 0.99% | 5 | | Nov 2025 | Sun Joe | 5.4K | 0.44% | 6 | | Dec 2025 | Karcher | 823K | 81.3% | 1 | | Dec 2025 | Gardena | 135K | 13.3% | 2 | | Dec 2025 | Giraffe Tools | 22.2K | 2.2% | 3 | | Dec 2025 | VonHaus | 14.8K | 1.5% | 4 | | Dec 2025 | Hozelock | 12.1K | 1.2% | 5 | | Dec 2025 | Sun Joe | 5.4K | 0.53% | 6 | | Jan 2026 | Karcher | 823K | 81% | 1 | | Jan 2026 | Gardena | 135K | 13.3% | 2 | | Jan 2026 | Giraffe Tools | 18.1K | 1.8% | 3 | | Jan 2026 | Hozelock | 14.8K | 1.5% | 4 | | Jan 2026 | VonHaus | 14.8K | 1.5% | 5 | | Jan 2026 | Sun Joe | 9.9K | 0.97% | 6 | | Feb 2026 | Karcher | 823K | 78.9% | 1 | | Feb 2026 | Gardena | 165K | 15.8% | 2 | | Feb 2026 | Giraffe Tools | 22.2K | 2.1% | 3 | | Feb 2026 | Hozelock | 14.8K | 1.4% | 4 | | Feb 2026 | VonHaus | 12.1K | 1.2% | 5 | | Feb 2026 | Sun Joe | 6.6K | 0.63% | 6 | | Mar 2026 | Karcher | 1.2M | 75.6% | 1 | | Mar 2026 | Gardena | 301K | 18.6% | 2 | | Mar 2026 | Hozelock | 33.1K | 2.1% | 3 | | Mar 2026 | Giraffe Tools | 27.1K | 1.7% | 4 | | Mar 2026 | VonHaus | 18.1K | 1.1% | 5 | | Mar 2026 | Sun Joe | 14.8K | 0.92% | 6 | | Apr 2026 | Karcher | 1.2M | 71.3% | 1 | | Apr 2026 | Gardena | 368K | 21.5% | 2 | | Apr 2026 | Hozelock | 49.5K | 2.9% | 3 | | Apr 2026 | Giraffe Tools | 33.1K | 1.9% | 4 | | Apr 2026 | VonHaus | 22.2K | 1.3% | 5 | | Apr 2026 | Sun Joe | 18.1K | 1.1% | 6 | | May 2026 | Karcher | 1M | 62.8% | 1 | | May 2026 | Gardena | 450K | 28.3% | 2 | | May 2026 | Hozelock | 60.5K | 3.8% | 3 | | May 2026 | Giraffe Tools | 33.1K | 2.1% | 4 | | May 2026 | VonHaus | 27.1K | 1.7% | 5 | | May 2026 | Sun Joe | 22.2K | 1.4% | 6 | | Jun 2026 | Karcher | 823K | 62.4% | 1 | | Jun 2026 | Gardena | 368K | 27.9% | 2 | | Jun 2026 | Hozelock | 49.5K | 3.8% | 3 | | Jun 2026 | Giraffe Tools | 33.1K | 2.5% | 4 | | Jun 2026 | VonHaus | 27.1K | 2.1% | 5 | | Jun 2026 | Sun Joe | 18.1K | 1.4% | 6 | | Jul 2026 | Karcher | 823K | 65.9% | 1 | | Jul 2026 | Gardena | 301K | 24.1% | 2 | | Jul 2026 | Hozelock | 60.5K | 4.8% | 3 | | Jul 2026 | Giraffe Tools | 27.1K | 2.2% | 4 | | Jul 2026 | VonHaus | 22.2K | 1.8% | 5 | | Jul 2026 | Sun Joe | 14.8K | 1.2% | 6 | | Aug 2026 | Karcher | 823K | 71% | 1 | | Aug 2026 | Gardena | 246K | 21.2% | 2 | | Aug 2026 | Hozelock | 33.1K | 2.9% | 3 | | Aug 2026 | Giraffe Tools | 27.1K | 2.3% | 4 | | Aug 2026 | VonHaus | 18.1K | 1.6% | 5 | | Aug 2026 | Sun Joe | 12.1K | 1% | 6 | | Sep 2026 | Gardena | — | — | — | | Sep 2026 | Giraffe Tools | — | — | — | | Sep 2026 | Hozelock | — | — | — | | Sep 2026 | Karcher | — | — | — | | Sep 2026 | Sun Joe | — | — | — | | Sep 2026 | VonHaus | — | — | — | ## What is being compared - **Gardena**: Measured on the search term “gardena”. - **Giraffe Tools**: Measured on the search term “giraffe tools”. - **Hozelock**: Measured on the search term “hozelock”. - **Karcher**: Measured on the search term “karcher”. - **Sun Joe**: Measured on the search term “sun joe pressure washer”. - **VonHaus**: Measured on the search term “von haus”. - [Gardena](/demand/global-en/brands/gardena) - [Giraffe Tools](/demand/global-en/brands/giraffe-tools) - [Hozelock](/demand/global-en/brands/hozelock) - [Karcher](/demand/global-en/brands/karcher) - [Sun Joe](/demand/global-en/brands/sun-joe) - [VonHaus](/demand/global-en/brands/vonhaus) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among hose reels worldwide? In August 2026, Karcher was the most searched among hose reels worldwide, with an estimated 823K branded searches and 71% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Hose reels: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/hose-reels This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hose-reels. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.