--- title: "Horse rugs: Which brands are most popular in search?" description: "Compare the horse rugs shoppers choose between. Share of Search among Premier Equine, Horseware, Shires, WeatherBeeta, Amigo and Rambo, the horse rugs Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/horse-rugs" publisher: "Brandwave" --- # Horse rugs: Which brands are most popular in search? Compare the horse rugs shoppers choose between. Share of Search among Premier Equine, Horseware, Shires, WeatherBeeta, Amigo and Rambo, the horse rugs Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Horse rugs - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Premier Equine, 55.1% ## Which brand is most popular in search among horse rugs worldwide? - In August 2026, Premier Equine was the most searched among horse rugs worldwide, with an estimated 18.1K branded searches and 55.1% estimated Share of Search within this set. - Horseware is in 2nd place, 30.4 percentage points behind at 24.7% Share of Search. - Across the 11 months ending August 2026, Premier Equine’s estimated Share of Search among horse rugs worldwide increased from 50.3% to 55.1%. - Across the 11 months ending August 2026, Horseware’s estimated Share of Search among horse rugs worldwide decreased from 27.4% to 24.7%. - Across the 11 months ending August 2026, Shires’ estimated Share of Search among horse rugs worldwide increased from 14.9% to 16.4%. - Across the 11 months ending August 2026, WeatherBeeta’s estimated Share of Search among horse rugs worldwide decreased from 5.4% to 2.7%. - Across the 11 months ending August 2026, Premier Equine’s estimated Share of Search among horse rugs worldwide peaked at 57.2% in March 2026 and was lowest at 48.1% in December 2025. - Across the 11 months ending August 2026, Horseware’s estimated Share of Search among horse rugs worldwide peaked at 28.3% in November 2025 and was lowest at 20.9% in March 2026. - Across the 11 months ending August 2026, Shires’ estimated Share of Search among horse rugs worldwide peaked at 19.4% in July 2026 and was lowest at 12.6% in November 2025. - Across the 11 months ending August 2026, WeatherBeeta’s estimated Share of Search among horse rugs worldwide peaked at 5.5% in November 2025 and was lowest at 2.6% in July 2026. - Across the 11 months ending August 2026, Rambo’s estimated Share of Search among horse rugs worldwide peaked at 6.4% in December 2025 and was lowest at 0.5% in July 2026. - Across the 11 months ending August 2026, Amigo and Rambo held steady: their estimated Share of Search among horse rugs worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Premier Equine vs Horseware: compare search popularity](/demand/global-en/compare/horseware-vs-premier-equine): 55.1% against 24.7% Share of Search. - [Premier Equine vs Shires: compare search popularity](/demand/global-en/compare/premier-equine-vs-shires): 55.1% against 16.4% Share of Search. - [Premier Equine vs WeatherBeeta: compare search popularity](/demand/global-en/compare/premier-equine-vs-weatherbeeta): 55.1% against 2.7% Share of Search. - [Horseware vs Shires: compare search popularity](/demand/global-en/compare/horseware-vs-shires): 24.7% against 16.4% Share of Search. - [Horseware vs WeatherBeeta: compare search popularity](/demand/global-en/compare/horseware-vs-weatherbeeta): 24.7% against 2.7% Share of Search. - [Shires vs WeatherBeeta: compare search popularity](/demand/global-en/compare/shires-vs-weatherbeeta): 16.4% against 2.7% Share of Search. ## How did search popularity change for horse rugs worldwide in August 2026? - In August 2026, Premier Equine gained estimated Share of Search among horse rugs worldwide, from 53.2% to 55.1%. - In August 2026, Horseware gained estimated Share of Search among horse rugs worldwide, from 23.7% to 24.7%. - In August 2026, Shires lost estimated Share of Search among horse rugs worldwide, from 19.4% to 16.4%. - Estimated monthly branded searches for WeatherBeeta worldwide fell 63.3% over 11 measured months, from 2.4K to 880 in August 2026. - Estimated monthly branded searches for Rambo worldwide fell 56.4% over 11 measured months, from 390 to 170 in August 2026. - Estimated monthly branded searches for Amigo worldwide fell 56.3% over 11 measured months, from 480 to 210 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Premier Equine | 55.1% | 18.1K | +22.3% | Premier Equine | | 2 | Horseware | 24.7% | 8.1K | +22.7% | Horseware | | 3 | Shires | 16.4% | 5.4K | 0.0% | Shires | | 4 | WeatherBeeta | 2.7% | 880 | +22.2% | WeatherBeeta | | 5 | Amigo | 0.64% | 210 | +23.5% | Amigo | | 6 | Rambo | 0.52% | 170 | +21.4% | Rambo | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Premier Equine | 22.2K | 50.3% | 1 | | Oct 2025 | Horseware | 12.1K | 27.4% | 2 | | Oct 2025 | Shires | 6.6K | 14.9% | 3 | | Oct 2025 | WeatherBeeta | 2.4K | 5.4% | 4 | | Oct 2025 | Amigo | 480 | 1.1% | 5 | | Oct 2025 | Rambo | 390 | 0.88% | 6 | | Nov 2025 | Premier Equine | 27.1K | 51.8% | 1 | | Nov 2025 | Horseware | 14.8K | 28.3% | 2 | | Nov 2025 | Shires | 6.6K | 12.6% | 3 | | Nov 2025 | WeatherBeeta | 2.9K | 5.5% | 4 | | Nov 2025 | Amigo | 480 | 0.92% | 5 | | Nov 2025 | Rambo | 480 | 0.92% | 6 | | Dec 2025 | Premier Equine | 18.1K | 48.1% | 1 | | Dec 2025 | Horseware | 9.9K | 26.3% | 2 | | Dec 2025 | Shires | 5.4K | 14.3% | 3 | | Dec 2025 | Rambo | 2.4K | 6.4% | 4 | | Dec 2025 | WeatherBeeta | 1.6K | 4.2% | 5 | | Dec 2025 | Amigo | 260 | 0.69% | 6 | | Jan 2026 | Premier Equine | 22.2K | 56% | 1 | | Jan 2026 | Horseware | 9.9K | 25% | 2 | | Jan 2026 | Shires | 5.4K | 13.6% | 3 | | Jan 2026 | WeatherBeeta | 1.6K | 4% | 4 | | Jan 2026 | Amigo | 260 | 0.66% | 5 | | Jan 2026 | Rambo | 260 | 0.66% | 6 | | Feb 2026 | Premier Equine | 18.1K | 54.3% | 1 | | Feb 2026 | Horseware | 8.1K | 24.3% | 2 | | Feb 2026 | Shires | 5.4K | 16.2% | 3 | | Feb 2026 | WeatherBeeta | 1.3K | 3.9% | 4 | | Feb 2026 | Amigo | 210 | 0.63% | 5 | | Feb 2026 | Rambo | 210 | 0.63% | 6 | | Mar 2026 | Premier Equine | 22.2K | 57.2% | 1 | | Mar 2026 | Horseware | 8.1K | 20.9% | 2 | | Mar 2026 | Shires | 6.6K | 17% | 3 | | Mar 2026 | WeatherBeeta | 1.3K | 3.4% | 4 | | Mar 2026 | Rambo | 320 | 0.83% | 5 | | Mar 2026 | Amigo | 260 | 0.67% | 6 | | Apr 2026 | Premier Equine | 18.1K | 54.8% | 1 | | Apr 2026 | Horseware | 8.1K | 24.5% | 2 | | Apr 2026 | Shires | 5.4K | 16.4% | 3 | | Apr 2026 | WeatherBeeta | 1K | 3% | 4 | | Apr 2026 | Amigo | 210 | 0.64% | 5 | | Apr 2026 | Rambo | 210 | 0.64% | 6 | | May 2026 | Premier Equine | 18.1K | 54.7% | 1 | | May 2026 | Horseware | 8.1K | 24.5% | 2 | | May 2026 | Shires | 5.4K | 16.3% | 3 | | May 2026 | WeatherBeeta | 1K | 3% | 4 | | May 2026 | Amigo | 260 | 0.79% | 5 | | May 2026 | Rambo | 210 | 0.64% | 6 | | Jun 2026 | Premier Equine | 18.1K | 55% | 1 | | Jun 2026 | Horseware | 8.1K | 24.6% | 2 | | Jun 2026 | Shires | 5.4K | 16.4% | 3 | | Jun 2026 | WeatherBeeta | 880 | 2.7% | 4 | | Jun 2026 | Amigo | 260 | 0.79% | 5 | | Jun 2026 | Rambo | 170 | 0.52% | 6 | | Jul 2026 | Premier Equine | 14.8K | 53.2% | 1 | | Jul 2026 | Horseware | 6.6K | 23.7% | 2 | | Jul 2026 | Shires | 5.4K | 19.4% | 3 | | Jul 2026 | WeatherBeeta | 720 | 2.6% | 4 | | Jul 2026 | Amigo | 170 | 0.61% | 5 | | Jul 2026 | Rambo | 140 | 0.5% | 6 | | Aug 2026 | Premier Equine | 18.1K | 55.1% | 1 | | Aug 2026 | Horseware | 8.1K | 24.7% | 2 | | Aug 2026 | Shires | 5.4K | 16.4% | 3 | | Aug 2026 | WeatherBeeta | 880 | 2.7% | 4 | | Aug 2026 | Amigo | 210 | 0.64% | 5 | | Aug 2026 | Rambo | 170 | 0.52% | 6 | | Sep 2026 | Amigo | — | — | — | | Sep 2026 | Horseware | — | — | — | | Sep 2026 | Premier Equine | — | — | — | | Sep 2026 | Rambo | — | — | — | | Sep 2026 | Shires | — | — | — | | Sep 2026 | WeatherBeeta | — | — | — | ## What is being compared - **Amigo**: Measured on the search term “amigo horse rugs”. - **Horseware**: Measured on the search term “horseware rugs”. - **Premier Equine**: Measured on the search term “premier equine”. - **Rambo**: Measured on the search term “rambo horse rugs”. - **Shires**: Measured on the search term “shires equestrian”. - **WeatherBeeta**: Measured on the search term “weatherbeeta rugs”. - [Amigo](/demand/global-en/brands/amigo-horse-rugs) - [Horseware](/demand/global-en/brands/horseware) - [Premier Equine](/demand/global-en/brands/premier-equine) - [Rambo](/demand/global-en/brands/rambo-horse-rugs) - [Shires](/demand/global-en/brands/shires) - [WeatherBeeta](/demand/global-en/brands/weatherbeeta) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among horse rugs worldwide? In August 2026, Premier Equine was the most searched among horse rugs worldwide, with an estimated 18.1K branded searches and 55.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Horse rugs: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/horse-rugs This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/horse-rugs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.