---
title: "Home Wi-Fi router brands: Which brands are most popular in search?"
description: "Compare brands that offer wireless networking equipment for the home. Share of Search among TP-Link, ASUS, NETGEAR, eero and Linksys, the home Wi-Fi router brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/home-wifi-router-brands"
publisher: "Brandwave"
---

# Home Wi-Fi router brands: Which brands are most popular in search?

Compare brands that offer wireless networking equipment for the home. Share of Search among TP-Link, ASUS, NETGEAR, eero and Linksys, the home Wi-Fi router brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Home Wi-Fi router brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: TP-Link, 44.8%

## Which brand is most popular in search among home Wi-Fi router brands worldwide?

- In August 2026, TP-Link was the most searched among home Wi-Fi router brands worldwide, with an estimated 2M branded searches and 44.8% estimated Share of Search within this set.
- ASUS is in 2nd place, 0.5 percentage points behind at 44.2% Share of Search.
- Across the 11 months ending August 2026, TP-Link’s estimated Share of Search among home Wi-Fi router brands worldwide decreased from 47.7% to 44.8%.
- Across the 11 months ending August 2026, ASUS’s estimated Share of Search among home Wi-Fi router brands worldwide increased from 41% to 44.2%.
- Across the 11 months ending August 2026, TP-Link’s estimated Share of Search among home Wi-Fi router brands worldwide peaked at 47.9% in July 2026 and was lowest at 44% in February 2026.
- Across the 11 months ending August 2026, ASUS’s estimated Share of Search among home Wi-Fi router brands worldwide peaked at 45.3% in February 2026 and was lowest at 39.5% in July 2026.
- Across the 11 months ending August 2026, NETGEAR’s estimated Share of Search among home Wi-Fi router brands worldwide peaked at 6.7% in May 2026 and was lowest at 5.5% in August 2026.
- Across the 11 months ending August 2026, eero’s estimated Share of Search among home Wi-Fi router brands worldwide peaked at 4.7% in July 2026 and was lowest at 3.1% in February 2026.
- Across the 11 months ending August 2026, NETGEAR, eero and Linksys held steady: their estimated Share of Search among home Wi-Fi router brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [TP-Link vs ASUS: compare search popularity](/demand/global-en/compare/asus-vs-tp-link): 44.8% against 44.2% Share of Search.
- [TP-Link vs NETGEAR: compare search popularity](/demand/global-en/compare/netgear-vs-tp-link): 44.8% against 5.5% Share of Search.
- [TP-Link vs eero: compare search popularity](/demand/global-en/compare/eero-vs-tp-link): 44.8% against 3.7% Share of Search.
- [ASUS vs NETGEAR: compare search popularity](/demand/global-en/compare/asus-vs-netgear): 44.2% against 5.5% Share of Search.
- [ASUS vs eero: compare search popularity](/demand/global-en/compare/asus-vs-eero): 44.2% against 3.7% Share of Search.
- [NETGEAR vs eero: compare search popularity](/demand/global-en/compare/eero-vs-netgear): 5.5% against 3.7% Share of Search.

## How did search popularity change for home Wi-Fi router brands worldwide in August 2026?

- In August 2026, ASUS gained estimated Share of Search among home Wi-Fi router brands worldwide, from 39.5% to 44.2%.
- In August 2026, TP-Link lost estimated Share of Search among home Wi-Fi router brands worldwide, from 47.9% to 44.8%.
- In August 2026, eero lost estimated Share of Search among home Wi-Fi router brands worldwide, from 4.7% to 3.7%.
- Estimated monthly branded searches for NETGEAR worldwide fell 15.8% over 11 measured months, from 293K to 246K in August 2026.
- Estimated monthly branded searches for Linksys worldwide fell 15% over 11 measured months, from 90.9K to 77.3K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | TP-Link | 44.8% | 2M | +0.6% | TP-Link |
| 2 | ASUS | 44.2% | 2M | +20.4% | ASUS |
| 3 | NETGEAR | 5.5% | 246K | -0.3% | NETGEAR |
| 4 | eero | 3.7% | 166K | -15.3% | Amazon |
| 5 | Linksys | 1.7% | 77.3K | -0.1% | Linksys |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | TP-Link | 2.3M | 47.7% | 1 |
| Oct 2025 | ASUS | 2M | 41% | 2 |
| Oct 2025 | NETGEAR | 293K | 6% | 3 |
| Oct 2025 | eero | 165K | 3.4% | 4 |
| Oct 2025 | Linksys | 90.9K | 1.9% | 5 |
| Nov 2025 | TP-Link | 2.3M | 47.6% | 1 |
| Nov 2025 | ASUS | 2M | 41.1% | 2 |
| Nov 2025 | NETGEAR | 294K | 6.1% | 3 |
| Nov 2025 | eero | 165K | 3.4% | 4 |
| Nov 2025 | Linksys | 91K | 1.9% | 5 |
| Dec 2025 | TP-Link | 2.3M | 47.6% | 1 |
| Dec 2025 | ASUS | 2M | 41% | 2 |
| Dec 2025 | NETGEAR | 299K | 6.2% | 3 |
| Dec 2025 | eero | 166K | 3.4% | 4 |
| Dec 2025 | Linksys | 89.7K | 1.8% | 5 |
| Jan 2026 | TP-Link | 2.3M | 47.6% | 1 |
| Jan 2026 | ASUS | 2M | 41% | 2 |
| Jan 2026 | NETGEAR | 296K | 6.1% | 3 |
| Jan 2026 | eero | 166K | 3.4% | 4 |
| Jan 2026 | Linksys | 90.9K | 1.9% | 5 |
| Feb 2026 | ASUS | 2M | 45.3% | 1 |
| Feb 2026 | TP-Link | 1.9M | 44% | 2 |
| Feb 2026 | NETGEAR | 251K | 5.8% | 3 |
| Feb 2026 | eero | 135K | 3.1% | 4 |
| Feb 2026 | Linksys | 78.5K | 1.8% | 5 |
| Mar 2026 | TP-Link | 2M | 44.2% | 1 |
| Mar 2026 | ASUS | 2M | 43.8% | 2 |
| Mar 2026 | NETGEAR | 288K | 6.4% | 3 |
| Mar 2026 | eero | 160K | 3.6% | 4 |
| Mar 2026 | Linksys | 89.7K | 2% | 5 |
| Apr 2026 | TP-Link | 2M | 47.8% | 1 |
| Apr 2026 | ASUS | 1.6M | 39.9% | 2 |
| Apr 2026 | NETGEAR | 265K | 6.5% | 3 |
| Apr 2026 | eero | 160K | 3.9% | 4 |
| Apr 2026 | Linksys | 77.4K | 1.9% | 5 |
| May 2026 | TP-Link | 2M | 47.9% | 1 |
| May 2026 | ASUS | 1.6M | 39.7% | 2 |
| May 2026 | NETGEAR | 276K | 6.7% | 3 |
| May 2026 | eero | 161K | 3.9% | 4 |
| May 2026 | Linksys | 77.4K | 1.9% | 5 |
| Jun 2026 | TP-Link | 2M | 44.6% | 1 |
| Jun 2026 | ASUS | 2M | 44.3% | 2 |
| Jun 2026 | NETGEAR | 246K | 5.6% | 3 |
| Jun 2026 | eero | 166K | 3.7% | 4 |
| Jun 2026 | Linksys | 77.4K | 1.7% | 5 |
| Jul 2026 | TP-Link | 2M | 47.9% | 1 |
| Jul 2026 | ASUS | 1.6M | 39.5% | 2 |
| Jul 2026 | NETGEAR | 247K | 6% | 3 |
| Jul 2026 | eero | 196K | 4.7% | 4 |
| Jul 2026 | Linksys | 77.4K | 1.9% | 5 |
| Aug 2026 | TP-Link | 2M | 44.8% | 1 |
| Aug 2026 | ASUS | 2M | 44.2% | 2 |
| Aug 2026 | NETGEAR | 246K | 5.5% | 3 |
| Aug 2026 | eero | 166K | 3.7% | 4 |
| Aug 2026 | Linksys | 77.3K | 1.7% | 5 |
| Sep 2026 | ASUS | — | — | — |
| Sep 2026 | eero | — | — | — |
| Sep 2026 | Linksys | — | — | — |
| Sep 2026 | NETGEAR | — | — | — |
| Sep 2026 | TP-Link | — | — | — |

## What is being compared

- **ASUS**: Measured on the search terms “asus”, “asus com”, “asus router”, “asus wifi router”, “asus zenwifi” and “router asus”, summed into one figure.
- **eero**: Measured on the search terms “eero”, “eero com”, “eero router”, “eero wifi router” and “wifi router eero”, summed into one figure.
- **Linksys**: Measured on the search terms “linksys”, “linksys com”, “linksys router”, “linksys velop” and “linksys wifi router”, summed into one figure.
- **NETGEAR**: Measured on the search terms “netgear”, “netgear com”, “netgear nighthawk”, “netgear orbi”, “netgear router”, “netgear wifi router” and “router netgear”, summed into one figure.
- **TP-Link**: Measured on the search terms “router tp-link”, “tp link”, “tp link deco”, “tp link router”, “tp-link”, “tp-link com” and “tp-link wifi router”, summed into one figure.

- [ASUS](/demand/global-en/brands/asus)
- [eero](/demand/global-en/brands/eero)
- [Linksys](/demand/global-en/brands/linksys)
- [NETGEAR](/demand/global-en/brands/netgear)
- [TP-Link](/demand/global-en/brands/tp-link)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among home Wi-Fi router brands worldwide?

In August 2026, TP-Link was the most searched among home Wi-Fi router brands worldwide, with an estimated 2M branded searches and 44.8% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Home Wi-Fi router brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/home-wifi-router-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/home-wifi-router-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.