---
title: "Home Theatre brands: Which are searched most?"
description: "Compare the home theatre brands people buy. Share of Search among JBL, Yamaha, Sony, Philips, Samsung and Intex, the home Theatre brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/home-theatre-brands"
publisher: "Brandwave"
---

# Home Theatre brands: Which are searched most?

Compare the home theatre brands people buy. Share of Search among JBL, Yamaha, Sony, Philips, Samsung and Intex, the home Theatre brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Home Theatre brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: JBL, 31.5%

## Which brand is most popular in search among home Theatre brands worldwide?

- In September 2026, JBL was the most searched among home Theatre brands worldwide, with an estimated 4.4M branded searches and 31.5% estimated Share of Search within this set.
- Yamaha is in 2nd place, 2 percentage points behind at 29.5% Share of Search.
- Across the 12 months ending September 2026, Yamaha’s estimated Share of Search among home Theatre brands worldwide decreased from 31.6% to 29.5%.
- Across the 12 months ending September 2026, Sony’s estimated Share of Search among home Theatre brands worldwide increased from 25% to 28.6%.
- Across the 12 months ending September 2026, Philips’ estimated Share of Search among home Theatre brands worldwide decreased from 8% to 7%.
- Across the 12 months ending September 2026, Samsung’s estimated Share of Search among home Theatre brands worldwide decreased from 3.5% to 2.5%.
- Across the 12 months ending September 2026, JBL’s estimated Share of Search among home Theatre brands worldwide peaked at 37.6% in December 2025 and was lowest at 26.8% in March 2026.
- Across the 12 months ending September 2026, Yamaha’s estimated Share of Search among home Theatre brands worldwide peaked at 37.5% in March 2026 and was lowest at 25.1% in December 2025.
- Across the 12 months ending September 2026, Sony’s estimated Share of Search among home Theatre brands worldwide peaked at 28.6% in September 2026 and was lowest at 23.9% in June 2026.
- Across the 12 months ending September 2026, Philips’ estimated Share of Search among home Theatre brands worldwide peaked at 8.1% in December 2025 and was lowest at 6.3% in June 2026.
- Across the 12 months ending September 2026, Samsung’s estimated Share of Search among home Theatre brands worldwide peaked at 3.5% in October 2025 and was lowest at 2.4% in December 2025.
- Across the 12 months ending September 2026, Intex’s estimated Share of Search among home Theatre brands worldwide peaked at 4% in June 2026 and was lowest at 0.68% in December 2025.
- Across the 12 months ending September 2026, JBL rose from 2nd to 1st among home Theatre brands worldwide.
- Across the 12 months ending September 2026, Yamaha fell from 1st to 2nd among home Theatre brands worldwide.
- Across the 12 months ending September 2026, Intex held steady: its estimated Share of Search among home Theatre brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [JBL vs Yamaha: compare search popularity](/demand/global-en/compare/jbl-vs-yamaha): 31.5% against 29.5% Share of Search.
- [JBL vs Sony: compare search popularity](/demand/global-en/compare/jbl-vs-sony): 31.5% against 28.6% Share of Search.
- [JBL vs Philips: compare search popularity](/demand/global-en/compare/jbl-vs-philips): 31.5% against 7% Share of Search.
- [JBL vs Samsung: compare search popularity](/demand/global-en/compare/jbl-vs-samsung): 31.5% against 2.5% Share of Search.
- [Yamaha vs Sony: compare search popularity](/demand/global-en/compare/sony-vs-yamaha): 29.5% against 28.6% Share of Search.
- [Yamaha vs Philips: compare search popularity](/demand/global-en/compare/philips-vs-yamaha): 29.5% against 7% Share of Search.
- [Yamaha vs Samsung: compare search popularity](/demand/global-en/compare/samsung-vs-yamaha): 29.5% against 2.5% Share of Search.
- [Sony vs Philips: compare search popularity](/demand/global-en/compare/philips-vs-sony): 28.6% against 7% Share of Search.
- [Sony vs Samsung: compare search popularity](/demand/global-en/compare/samsung-vs-sony): 28.6% against 2.5% Share of Search.
- [Philips vs Samsung: compare search popularity](/demand/global-en/compare/philips-vs-samsung): 7% against 2.5% Share of Search.

## How did search popularity change for home Theatre brands worldwide in September 2026?

- In September 2026, Yamaha gained estimated Share of Search among home Theatre brands worldwide, from 27.9% to 29.5%.
- In September 2026, Sony gained estimated Share of Search among home Theatre brands worldwide, from 27.5% to 28.6%.
- In September 2026, JBL lost estimated Share of Search among home Theatre brands worldwide, from 33% to 31.5%.
- In September 2026, Intex lost estimated Share of Search among home Theatre brands worldwide, from 1.7% to 0.79%.
- Estimated monthly branded searches for Samsung worldwide fell 22.1% over 12 measured months, from 452K to 352K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | JBL | 31.5% | 4.4M | -9.7% | JBL |
| 2 | Yamaha | 29.5% | 4.1M | 0.0% | Yamaha |
| 3 | Sony | 28.6% | 4M | -1.7% | Sony |
| 4 | Philips | 7% | 970K | -7.3% | Philips |
| 5 | Samsung | 2.5% | 352K | -16.6% | Samsung |
| 6 | Intex | 0.79% | 110K | -55.3% | Intex |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Yamaha | 4.1M | 31.6% | 1 |
| Oct 2025 | JBL | 4M | 31.1% | 2 |
| Oct 2025 | Sony | 3.2M | 25% | 3 |
| Oct 2025 | Philips | 1M | 8% | 4 |
| Oct 2025 | Samsung | 452K | 3.5% | 5 |
| Oct 2025 | Intex | 110K | 0.85% | 6 |
| Nov 2025 | JBL | 5.7M | 36.4% | 1 |
| Nov 2025 | Sony | 4.1M | 26.4% | 2 |
| Nov 2025 | Yamaha | 4.1M | 26% | 3 |
| Nov 2025 | Philips | 1.2M | 7.7% | 4 |
| Nov 2025 | Samsung | 431K | 2.7% | 5 |
| Nov 2025 | Intex | 110K | 0.7% | 6 |
| Dec 2025 | JBL | 6.1M | 37.6% | 1 |
| Dec 2025 | Sony | 4.2M | 26% | 2 |
| Dec 2025 | Yamaha | 4.1M | 25.1% | 3 |
| Dec 2025 | Philips | 1.3M | 8.1% | 4 |
| Dec 2025 | Samsung | 397K | 2.4% | 5 |
| Dec 2025 | Intex | 110K | 0.68% | 6 |
| Jan 2026 | JBL | 4.8M | 33.6% | 1 |
| Jan 2026 | Yamaha | 4.1M | 28.4% | 2 |
| Jan 2026 | Sony | 3.9M | 27.3% | 3 |
| Jan 2026 | Philips | 1M | 7.2% | 4 |
| Jan 2026 | Samsung | 397K | 2.8% | 5 |
| Jan 2026 | Intex | 110K | 0.76% | 6 |
| Feb 2026 | Yamaha | 4.1M | 33.7% | 1 |
| Feb 2026 | JBL | 3.4M | 28.2% | 2 |
| Feb 2026 | Sony | 3.2M | 26.4% | 3 |
| Feb 2026 | Philips | 930K | 7.7% | 4 |
| Feb 2026 | Samsung | 377K | 3.1% | 5 |
| Feb 2026 | Intex | 110K | 0.91% | 6 |
| Mar 2026 | Yamaha | 5M | 37.5% | 1 |
| Mar 2026 | JBL | 3.6M | 26.8% | 2 |
| Mar 2026 | Sony | 3.4M | 25.2% | 3 |
| Mar 2026 | Philips | 894K | 6.7% | 4 |
| Mar 2026 | Samsung | 377K | 2.8% | 5 |
| Mar 2026 | Intex | 135K | 1% | 6 |
| Apr 2026 | JBL | 4.9M | 35.6% | 1 |
| Apr 2026 | Yamaha | 4.1M | 29.9% | 2 |
| Apr 2026 | Sony | 3.3M | 24% | 3 |
| Apr 2026 | Philips | 894K | 6.5% | 4 |
| Apr 2026 | Samsung | 352K | 2.6% | 5 |
| Apr 2026 | Intex | 201K | 1.5% | 6 |
| May 2026 | JBL | 4.5M | 33.1% | 1 |
| May 2026 | Yamaha | 4.1M | 30.3% | 2 |
| May 2026 | Sony | 3.4M | 24.9% | 3 |
| May 2026 | Philips | 864K | 6.4% | 4 |
| May 2026 | Intex | 368K | 2.7% | 5 |
| May 2026 | Samsung | 352K | 2.6% | 6 |
| Jun 2026 | JBL | 4.6M | 33.5% | 1 |
| Jun 2026 | Yamaha | 4.1M | 29.7% | 2 |
| Jun 2026 | Sony | 3.3M | 23.9% | 3 |
| Jun 2026 | Philips | 865K | 6.3% | 4 |
| Jun 2026 | Intex | 550K | 4% | 5 |
| Jun 2026 | Samsung | 352K | 2.6% | 6 |
| Jul 2026 | JBL | 4.6M | 32.4% | 1 |
| Jul 2026 | Yamaha | 4.1M | 28.7% | 2 |
| Jul 2026 | Sony | 3.8M | 26.6% | 3 |
| Jul 2026 | Philips | 1M | 7% | 4 |
| Jul 2026 | Samsung | 377K | 2.6% | 5 |
| Jul 2026 | Intex | 368K | 2.6% | 6 |
| Aug 2026 | JBL | 4.8M | 33% | 1 |
| Aug 2026 | Yamaha | 4.1M | 27.9% | 2 |
| Aug 2026 | Sony | 4M | 27.5% | 3 |
| Aug 2026 | Philips | 1M | 7.1% | 4 |
| Aug 2026 | Samsung | 422K | 2.9% | 5 |
| Aug 2026 | Intex | 246K | 1.7% | 6 |
| Sep 2026 | JBL | 4.4M | 31.5% | 1 |
| Sep 2026 | Yamaha | 4.1M | 29.5% | 2 |
| Sep 2026 | Sony | 4M | 28.6% | 3 |
| Sep 2026 | Philips | 970K | 7% | 4 |
| Sep 2026 | Samsung | 352K | 2.5% | 5 |
| Sep 2026 | Intex | 110K | 0.79% | 6 |

## What is being compared

- **Intex**: Measured on the search term “intex”.
- **JBL**: Measured on the search terms “jbl”, “jbl charge 6”, “jbl partybox” and “jbl speaker”, summed into one figure.
- **Philips**: Measured on the search terms “air fryer philips”, “philips air fryer”, “philips airfryer”, “philips oneblade” and “philips shaver”, summed into one figure.
- **Samsung**: Measured on the search terms “samsung com”, “samsung washer” and “samsung washing machine”, summed into one figure.
- **Sony**: Measured on the search terms “sony”, “sony camera”, “sony cyber shot” and “sony headphone”, summed into one figure.
- **Yamaha**: Measured on the search term “yamaha”.

- [Intex](/demand/global-en/brands/intex)
- [JBL](/demand/global-en/brands/jbl)
- [Philips](/demand/global-en/brands/philips)
- [Samsung](/demand/global-en/brands/samsung)
- [Sony](/demand/global-en/brands/sony)
- [Yamaha](/demand/global-en/brands/yamaha)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among home Theatre brands worldwide?

In September 2026, JBL was the most searched among home Theatre brands worldwide, with an estimated 4.4M branded searches and 31.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Home Theatre brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/home-theatre-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/home-theatre-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.